Case Studies Analysis Framework

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Case Studies Analysis Framework

  1. 1. CASE STUDY • Harvard Business School developed the use of business cases in 1920. • It analysis in depth description or reports of business problems. • It reveals the decision making process
  2. 2. CASE STUDIES ANALYSIS FRAMEWORK 4 Steps Process: • Define Problem • Formulated alternative Course of action to solve problem • Analyzed alternatives in terms of strength & weakness • Alternatives accepted Recommended Course of Action
  3. 3. PROBLEM • It does not mean writing up a history of the firm but entails the type of analysis like 1. Environment To study the environment in which the firm is opening like 1.1 Economic Environment: It can have a decided effect on an industry, firm & making program Example – Depressed economy with high employment may not be an ideal solution for implementing a large price increase. Say A/AI 1.2 Social and Cultural Environment 2. Industry Categorized it by the Standard Industrial Classification (SCI):
  4. 4. • Class 1. A few giants (Oligopolistic) Examples: Aluminium Producers, Cigarette Manufacturers 2. A few giant s and a relatively small number of “independents”. Examples: Auto Industry, Oil Industry, Tyre Industry, meat processors • Possible Implications Price cutting is fruitless, Antitrust action a hazard, Concerned action leads to a monopolistic situation facing the customers, Very high capital costs to enter the industry Price cutting by smaller Companies, Follow –the- leader Pricing, Antitrust action against the giants a hazard, Monopolistic prices, Squeeze on the independents High capital costs to enter the Industry
  5. 5. 3.Many small independent firms Examples: Food Brokers, Sales representatives, Auto Supply parts, Kitchen cabinet manufacturers, Real estate firms, Tanneries 4. Professional Services Firms Examples: Management Consultants,Marketing Research Firms, Advertising Agencies 5. Government regulated to a degree Examples: Banking, Stock Brokerages, Rail Industry • Cost of entry low: Special services, Usual Local Market, Threat of regional or national linking into a majour competitor, Sophisticated business practices often lacking • Confusion of standards, Easy entry (and exit), Secretive pricing, often based on what the traffic will bear • Entry is usually difficult, Government provides a semimonopoly that may lead to high profits or inability to survive in a changing world
  6. 6. After initial definition and classification, attention should be paid to such factor as: 1. Technology a. Level b. Rate of Change c. Technological Threats 2. Political-Legal-Social influences a. Trends in Government contros b. Specific Regulations c. Social responsibility pressure d. Consumer perceptions of industry 3. Industrial Guidelines and trends a. Pricing Policies b. Promotion c. Product Lines d. Channels of Distributions e. Geographic Concentration f. Increase or declines in firms or profitability 4. Financial Indicators a. Financial Ratios b. Working Capital Required c. Capital Structure d. Sources and uses of funds e. Sales f. Profitability
  7. 7. The Firm Key areas of concern objectives, Constraints, management philosophy, strengths, weakness, and structure of the Firm 4. The Marketing Program

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