Rana June 360i Dev Talk
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Rana June 360i Dev Talk Presentation Transcript

  • 1. A RETURN TO QUALITY. Rana Sobhany, co-founder at SEPTEMBER 30, 2009 1 Thursday, October 8, 2009
  • 2. Contact Details rana.sobhany@medialets.com @ranajune on Twitter 2 Thursday, October 8, 2009
  • 3. HI. WE NEED TO TALK. 3 Thursday, October 8, 2009
  • 4. 446 DAYS We are veterans of a year and a half old industry. It’s easy to forget how far we’ve come and yet how different things are from the first days of the App Store. 4 Thursday, October 8, 2009
  • 5. APP STORE IS CHANGING right before our eyes. Have you noticed? 5 Thursday, October 8, 2009
  • 6. Let’s get to the root of the PROBLEM Developers need to make money, and in order to make money quickly, they need to sell applications and/or advertisements. Developers.....are developers. Most (okay, basically all) developers are not marketers or salespeople. ...and just like that, the predicament reveals itself. 6 Thursday, October 8, 2009
  • 7. WHY DO DEVELOPERS KEEP TRYING TO OUTSMART THE APP STORE? 7 Thursday, October 8, 2009
  • 8. A History of CHEATING? It started out with app names. Remember “AAAAAAAAAAAAAA Flashlight”? Then, developers changed their price points from free to paid in order to ascend the rankings. Developers have been trying to game the system instead of solving the problem. 8 Thursday, October 8, 2009
  • 9. App Store’s GOLDEN RATIO 75% paid, 25% free - 85% of App Store downloads come from the 25%. 9 Thursday, October 8, 2009
  • 10. MILESTONES A sampling of small changes that made a big difference in shaping current App Store dynamics. - One Category per application, July 2008 - Downloads no longer carrying over between free and paid price changes, August 2008 - Apple drops NDA, October 2008 ...and many more. 10 Thursday, October 8, 2009
  • 11. 07 OCT 2008 11 Thursday, October 8, 2009
  • 12. TWO APP STORES 1.0 VS 2.0 12 Thursday, October 8, 2009
  • 13. APP STORE 1.0 - Sales trends and patterns were derived from an atypical sampling of users. - iPhone users in July 2008 were early adopters and tech-savvy. - Everything was new. Conventional wisdom: lower your app’s price. 13 Thursday, October 8, 2009
  • 14. APP STORE 2.0 - Sales trends and patterns were derived from an atypical sampling of users - and developers never evolved from their antiquated conclusions. - Grandma wants an iPhone. - Every niche needs to be filled, every niche is an opportunity. - You are not the user. 14 Thursday, October 8, 2009
  • 15. STAND OUT. Use your pricing strategy to your advantage. 15 Thursday, October 8, 2009
  • 16. LAW OF DIMINISHING MARGINAL UTILITY “A law of economics stating that as a person increases consumption of a product - while keeping consumption of other products constant - there is a decline in the marginal utility that person derives from consuming each additional unit of that product.” (via Investopedia) 16 Thursday, October 8, 2009
  • 17. LAW OF DIMINISHING MARGINAL UTILITY Something is only as valuable as what you are willing to pay for it at that time. - Rana June 17 Thursday, October 8, 2009
  • 18. A BIG IDEA Raise the quality of your application. Don’t be peer pressured into ignoring your gut. Perceived value. Ironically, you can stand out to consumers by setting a high price point. 18 Thursday, October 8, 2009
  • 19. STOP COMPLAINING. 19 Thursday, October 8, 2009
  • 20. Contact Details rana.sobhany@gmail.com @ranajune on Twitter 20 Thursday, October 8, 2009