Personal Information
Organization / Workplace
San Francisco Bay Area United States
Occupation
Senior Experience Designer at SAP
Industry
Technology / Software / Internet
About
Rana is an experience designer, which he defines as the business of designing moments.
Philosophically speaking, people don't want products, they want an experience. This is combination of products, people and policy. Designing an experience requires designing _all_ three layers of the experience.
He is interested in changing human behavior at any scale & designing and scaling interventions into Big Systems: currently, the U.S Higher Education System.
He also enjoys teaching a plain-english version of the design process to startups and modifying the design process for students on the autism spectrum.
His primary design influences are cinematic crafts, systems thinking and the li...
Tags
organizational transformation
culture change
intervention design
design research
design thinking
design
culture shift
ritual design
rituals
transformation
company culture
shifting systems
higher education
healthcare
moments of mediation
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