ON POWER                         Where does a designers influence come from ?Monday, March 25, 2013
Influence                              Certainty                                        First wireframe                    ...
IMPLICATIONS    • The   power of a designer is proportional to the degree of       fuzziness in the problem. The less fuzz...
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On power

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On power

  1. 1. ON POWER Where does a designers influence come from ?Monday, March 25, 2013
  2. 2. Influence Certainty First wireframe NATURE OF POWER Anchoring minds by presenting optionsMonday, March 25, 2013
  3. 3. IMPLICATIONS • The power of a designer is proportional to the degree of fuzziness in the problem. The less fuzzy, the less power • The designer’s responsibility is to calibrate the depth of her engagement based on how early or late she engages. The later you engage the less deep you can go. • The behavior of designers only putting pretty faces to things is a direct result of engaging late.Monday, March 25, 2013

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