1 Quarter Update 2011 April 26.2011

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1 Quarter Update 2011 April 26.2011

  1. 1. 1 Quarter update 2011 Classified - Internal use ) … Page ‹#›
  2. 2. Key Higlights Classified - Internal use ) … Page 1 <ul><li>Leadership Market share </li></ul><ul><li>Activation score to be at 12 </li></ul><ul><li>OIT Scale up </li></ul><ul><li>Best execution of unit and national promo’s </li></ul><ul><li>Focus on FANTA share gain </li></ul><ul><li>Focus on Soda share gain. </li></ul><ul><li>Clear cut leader at Bar, transport, cinema, education channel, </li></ul><ul><li>PROMOTIONS </li></ul><ul><li>Initiatives </li></ul><ul><li>EVENTS </li></ul><ul><li>OIT ACTIVATION </li></ul><ul><li>PRODUCT LAUNCHES </li></ul><ul><li>RED </li></ul><ul><li>NPD </li></ul><ul><li>MARKET SHARE </li></ul><ul><li>ND WD </li></ul>Overview Quarter 1 Plan Quarter 2
  3. 3. 2011 Classified - Internal use ) … Page ‹#› <ul><li>PROMOTIONS </li></ul><ul><li>EVENTS </li></ul><ul><li>OIT ACT. </li></ul><ul><li>New product launch </li></ul>GREW IN MARKET SHARE BY 90% EXECUTED WELL IN THE TOWN HIGH AVAILABILTY OF THE THMUS UP BRAND ACROSS TOWN AVERAGE 6000 PARICIPANTS AT THE TIME OF EVENT AT VENU EXECUTED WELL WITH THE POSM AND SHOP GATES TOTAL CONTRIBUTION IN MZ OF MY AREA IS -43.9% JODHPUR IS -31.2%, GANGANAGAR-6.5%,BIKANER-6.2% IN UNIT IN SLEEK CAN TOTAL CONTRIBUTION IN MZ OF MY AREA IS -23% JODHPUR IS -14%,GANGANAGAR-5%,BIKANER-5% IN UNIT WELL EXECUTED WITH HELPOF POSM –TOTAL CONTRIBUTION OF MY AREA IN COKE BRAND IS -25%, JODHPUR-17%, GANGANAGAR-I5.17%, BIKANER-3% IN UNIT ASM WISE PERFORMANCE:- RAJEEV BRAND COKE – 142% & COKE RGB – 358% RAHUL- BRAND COKE – 50% & COKE RGB - 124%
  4. 4. Activation pics 20.10.11 Classified - Internal use ) … Page ‹#›
  5. 5. Initiatives 20.10.11 Classified - Internal use ) … Page ‹#› Travel 1 & 2 activation with installation of cwg counters at jodhpur. Cycle trolley installed at private bus stand at jodhpur. Grocery HE while fanta fun master at jodhpur. Cans shape kiosk installation in front of National law college at jodhpur. Rajasthan patrika fair participation without any cash support at jodhpur.
  6. 6. Thums Up: Jalsa <ul><li>Jalsa Act for mass consumer engagement thru Thums Up rolled out </li></ul><ul><li>Objective </li></ul><ul><li>Activate distributors & outlets through a strong local act </li></ul><ul><li>Connect with the consumer & drive preference for Thums Up </li></ul><ul><li>Build transactions through redemption and in venue consumption </li></ul>Classified - Internal use High Population states with significant power town population chosen Conducted in the Upcountry markets Jalsa Publicity Covering Power towns in the radius > 30-50 kms. The Event execution in over 30 locations across Rajasthan. Event Highlights The show lasts for about 2-3 hours
  7. 7. Thums Up: Jalsa Classified - Internal use
  8. 8. Jalsa Overview 20.10.11 Classified - Internal use ) … Page ‹#› Place MTD-March10 MTD-March11 YTD 2011 %change           Pindwara 0 282 1233 #DIV/0! Sirohi 1808 885 2413 -51% Bhinmal 3654 2074 4843 -43% Jalore 10030 3911 8881 -61% Sojat city 1228 251 457 -80% Bilara 2238 686 1824 -69% Jaitaran 328 950 1982 190% Degana 1524 616 616 -60% Didwana 0 1195 2114 #DIV/0! Ladnu 760 490 1246 -36% Sujangarh 1168 1024 1842 -12% Dungargarh 2152 1463 2100 -32% Churu 5690 4256 5513 -25% Sikri       #DIV/0! Shri madhopur 1241 1107 1794 -11% Dausa 3521 2931 4811 -17% Dudu 1821 826 1926 -55%   30580 18083 35064 -41%
  9. 9. RED OVERVIEW Classified - Internal use ) … Page ‹#› Red Activation month - wise 2010-2011 <ul><li>YTD We are on degrowth from .2 in jodhpur </li></ul><ul><li>YTD We are on degrowth from .1 in Shri ganganagar and Bikaner we are on growth path </li></ul>
  10. 10. Classified - Internal use ) … Page ‹#› Channel-wise average contribution in activation Jodhpur 2011 Shri Ganganagar 2011 Bikaner 2011 Highest contributing channel ytd
  11. 11. CHANNEL- WISE RED SCORE CONTRIBUTION MONTH ON MONTH JODHPUR Classified - Internal use ) … Page ‹#› CONVINENCE E & D 1 Need to focus on majorly on price communication & shelf display rest gsb we have grown YTD. Need to focus on majorly on price communication & shelf display rest gsb we have grown YTD. MONTH Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 Activation-Total 11.4 10.4 10.8 11.9 12.7 12.0 12.8 10.2 12.0 10.8 10.7 10.8 8.9 9.4 10.4 10.5 Count of OUTLET_NM 472 349 427 409 481 516 211 423 472 380 416 449 351 177 168 244 MONTH Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 Activation-Total 12.7 10.0 8.6 10.4 12.3 12.0 12.1 8.9 12.3 12.4 9.8 10.8 8.2 9.8 11.2 9.2 Count of OUTLET_NM 22 16 35 45 47 58 28 40 39 33 28 45 78 26 25 30
  12. 12. Classified - Internal use ) … Page ‹#› E & D 2 Contd. Need to focus on all the parameters . MONTH Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 Activation-Total 10.8 8.8 8.9 10.4 11.0 11.5 10.8 10.3 10.8 9.1 10.5 10.4 7.1 6.8 7.9 6.8 Count of OUTLET_NM 53 46 44 57 48 52 12 39 38 33 43 42 31 63 40 70
  13. 13. Classified - Internal use ) … Page ‹#› Grocery 1 Grocery 2 Availability and purity of three tear rack is still a critical task to be achieved apart this now we are drastically Degrown in shelf and price also YTD. We have done somewhat good in this channel but price communication is degroen v/s last month. Travel 1 Travel 2 Travel 2 is a tuff channel to work upon but still price communication is concern. We have done somewhat good in this channel but price communication is degroen v/s last month. MONTH Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 Activation-Total 7.2 7.6 6.9 7.8 7.6 8.2 8.0 6.0 8.4 8.2 7.7 8.0 5.9 5.9 7.1 5.8 Count of OUTLET_NM 157 349 145 157 179 186 48 157 131 142 122 146 187 100 123 131
  14. 14. CHANNEL- WISE RED SCORE CONTRIBUTION MONTH ON MONTH SHRI GANGANAGAR Classified - Internal use ) … Page ‹#› CONVINENCE Price and shelf display is a concern area need to work upon E & D 1 Price and shelf display is a concern area need to work upon MONTH Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 Activation-Total 9.7 11.3 8.9 10.6 9.5 10.9 10.8 11.2 10.3 11.3 10.9 11.5 9.6 6.6 9.5 9.1 Count of OUTLET_NM 38 35 28 39 42 51 55 43 50 19 43 47 75 16 21 16 MONTH Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 Activation-Total 10.5 9.6 9.8 10.0 10.2 10.4 10.6 10.7 10.7 10.5 10.5 10.3 10.2 10.1 9.9 9.7 Count of OUTLET_NM 340 226 218 226 275 278 232 232 208 155 281 285 183 156 134 131
  15. 15. Classified - Internal use ) … Page ‹#› Contd. E & D 2 Need to focus on all the parameters. MONTH Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 Activation-Total 7.8 8.8 9.1 11.2 8.6 9.4 9.0 8.2 7.8 12.3 9.4 8.8 11.2 9.8 16.1 6.7 Count of OUTLET_NM 57 33 40 39 47 57 29 58 49 30 58 43 34 57 41 24
  16. 16. Classified - Internal use ) … Page ‹#› Grocery 1 Grocery 2 Apart gsb we have to focus on all other parameters . Degrown in price communication need to maintain for growing further. Travel 1 Grown in all parameters need to maintain for growing further. Travel 2 Need to work on to do list as outlet get change hence Degrown v/s last month. MONTH Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 Activation-Total 7.7 6.9 6.7 6.2 8.4 8.2 7.8 7.5 6.2 7.4 7.1 6.3 7.0 5.6 6.4 5.8 Count of OUTLET_NM 105 55 83 73 77 94 94 82 78 61 94 89 114 107 98 86
  17. 17. CHANNEL- WISE RED SCORE CONTRIBUTION MONTH ON MONTH BIKANER Classified - Internal use ) … Page ‹#› CONVINENCE E & D 1 Need to work upon shelf and price communication which is concern as per ytd numbers. Need to work upon shelf and price communication which is concern as per ytd numbers. MONTH Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 Activation-Total 0.0 0.0 9.6 12.1 12.8 12.5 12.0 12.4 10.6 12.2 10.8 10.5 8.6 8.9 7.0 7.8 Count of OUTLET_NM 0 0 116 128 129 160 210 184 144 105 184 192 197 163 164 164 MONTH Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 Activation-Total 0.0 0.0 10.3 14.1 14.1 11.6 12.7 12.6 9.4 13.8 9.8 11.7 6.6 9.2 8.0 8.6 Count of OUTLET_NM 0 0 19 16 29 28 37 29 25 13 33 30 48 19 15 25
  18. 18. Classified - Internal use ) … Page ‹#› Contd. E & D 2 Need to focus on all the parameters . MONTH Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 Activation-Total 0.0 0.0 17.5 16.1 12.5 9.0 15.9 14.6 10.6 10.5 10.8 11.1 7.7 7.5 5.3 3.6 Count of OUTLET_NM 0 0 8 9 12 10 17 13 9 10 13 14 15 20 20 22
  19. 19. Classified - Internal use ) … Page ‹#› Grocery 1 Grocery 2 Warm display is a concern area need to look into it. Travel 1 Still travel 1 is not audited Travel 2 Need to work upon all the parameters specifically wdr Need to maintain the flow and go further. MONTH Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 Activation-Total 0.0 0.0 7.9 9.0 9.9 11.3 11.8 9.6 8.0 10.1 7.7 9.9 5.8 6.2 4.9 5.8 Count of OUTLET_NM 0 0 24 24 35 33 60 41 33 28 37 45 53 57 40 41
  20. 20. NPD JODHPUR Classified - Internal use … Page ‹#› MMNF Jodhpur We have gain share in MMNF 3.4 and Nimbooz has lost -2.0% YTD
  21. 21. MARKET SHARE JODHPUR Classified - Internal use ) … Page ‹#› NARTD SPARKLING We have lost YTD -0.5 points and pc has lost -1.3 YTD We have gain YTD 1.3 points and pc has lost --0.4 YTD MONTH Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 cci 43.2 42.7 44.2 50 32.9 28.5 41.7 38.4 39.9 40.3 42.2 40.5 41.3 41.8 44.6 pci 31.2 31.9 33.8 28.5 45.1 47.3 38.2 41.2 35.5 37.2 35.4 32.7 28.0 31.0 33.0 MONTH Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 CCI 54.1 53.8 52.4 59 41.5 36.8 47.9 44.6 48.7 48.5 51.1 50.4 56.6 53.1 54.3 pci 38.8 40.6 41.3 32.8 53.4 58.2 43.6 47.9 42 45 42.2 43.0 37.2 42.1 40.3
  22. 22. Juices , Water & Soda Classified - Internal use ) … Page ‹#› JUICES Water Soda <ul><li>In Juice Category we have lost YTD </li></ul><ul><li>-6.0 Points and pc has lost-3.0 YTD </li></ul><ul><li>In Water Category we have gained </li></ul><ul><li>0.1 Points and pc has lost -1.1 YTD </li></ul><ul><li>In Soda Category we have gained </li></ul><ul><li>0.2 and pc has lost 2.6 YTD </li></ul>MONTH Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 CCI 12.4 7.2 4 4.2 1.5 0.8 2.8 3.3 3.8 4.1 8 7.9 10.9 8.9 4.8 pci 12.4 10.1 5.6 5.1 5.4 6.4 7.1 7.4 7.5 10.1 12.6 11.2 9.1 14.4 10.2 MONTH Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 CCI 23.6 16 13.8 17.3 5.8 5.3 14.8 14.4 12.5 14 16.8 16.5 16.6 21.0 16.4 pci 18.8 13 12.6 14.1 16.9 15.9 14.3 17.8 14.2 13.6 15.4 14.0 14.0 11.3 15.3 MONTH Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10 Jul-10 Aug-10 Sep-10 Oct-10 Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 CCI 36.7 42.5 46.2 48.6 28.1 26.5 42.9 37.3 35.9 40.6 33.4 42.4 36.1 35.4 38.5 pci 23 26.9 25.6 26.3 44.5 47.3 39.8 37.2 34.2 34.7 29.3 19.4 22.5 23.6 21.8
  23. 23. NUMERIC DISTRIBUTION JODHPUR Classified - Internal use ) … Page ‹#› SPARKLING Soda JUICES Water <ul><li>In Sparkling we have taken lead and need to maintain and go forward </li></ul><ul><li>In Soda we had to work hard and take lead in month of November we got lead in month of December and now continue leading. </li></ul><ul><li>In juices we have taken lead and need to maintain and go forward. </li></ul><ul><li>In Water we had to work hard </li></ul>
  24. 24. WEIGHTED DISTRIBUTION JODHPUR Classified - Internal use ) … Page ‹#› SPARKLING Soda JUICES Water <ul><li>In Sparkling we have taken lead and need to maintain and go forward </li></ul><ul><li>In Soda we had taken lead and maintaining. </li></ul><ul><li>In juices we have taken lead and need to maintain and go forward. </li></ul><ul><li>In Water we had to still work hard and need to take lead. </li></ul>
  25. 25. NUMERIC DISTRIBUTION JODHPUR FANTA-1.25LTR-MMNF 20.10.11 Classified - Internal use ) … Page ‹#› FANTA V/S MIRINDA 1.25LTR V/S 1LTR MMNF V/S NIMBOOZ <ul><li>After working so hard round the year we had started </li></ul><ul><li>taking lead in orange category in the month of sep. but </li></ul><ul><li>now we have lost share in last two months need to work </li></ul><ul><li>hard and had to get leadership share in this category </li></ul><ul><li>In 1.25ltr pack we have made a good job and need to </li></ul><ul><li>maintain leadership share as we have a benefit of pack </li></ul><ul><li>size which competition do not have. </li></ul><ul><li>Since launch we had started taken lead in MMNF and now </li></ul><ul><li>need to go forward with the same spirit. </li></ul>
  26. 26. WEIGHTED DISTRIBUTION JODHPUR FANTA-1.25LTR-MMNF 20.10.11 Classified - Internal use ) … Page ‹#› FANTA V/S MIRINDA 1.25LTR V/S 1LTR MMNF V/S NIMBOOZ <ul><li>In numeric distribution we have lost share but in </li></ul><ul><li>weighted distribution we are still leading and will </li></ul><ul><li>maintain. </li></ul><ul><li>In 1.25ltr pack we have made a good job and need to </li></ul><ul><li>maintain leadership share as we have a benefit of pack </li></ul><ul><li>size which competition do not have. </li></ul><ul><li>Since launch we had started taken lead in MMNF and now </li></ul><ul><li>need to go forward with the same spirit. </li></ul>
  27. 27. Achivement v/s plan <ul><li>Leadership Market share </li></ul><ul><li>Got success in getting leadership share in 1.25 brand and MMNF brand , </li></ul><ul><li>Need to work hard in brand FANTA </li></ul><ul><li>Red score to be increase at 12 minimum </li></ul><ul><li>In Jodhpur we are -0.7 YTD in activation and we need to work hard on price and shelf communication. </li></ul><ul><li>In Shri Ganganagar YTD we are on breakeven point need to focus on price and shelf communication for growing further </li></ul><ul><li>In Bikaner we have lost -3.5 points YTD need to focus on price and shelf communication. </li></ul><ul><li>Highway activation </li></ul><ul><li>As get budget will activate. </li></ul><ul><li>Bar, cinema , transport, and education channel activation </li></ul><ul><li>Activated national law university jodhpur . </li></ul><ul><li>Activated travel 1 and travel 2 in Jodhpur with help of signage's and cwg kiosk </li></ul><ul><li>MMNF to grow </li></ul><ul><li>Share increased by 3.4 YTD </li></ul><ul><li>Oit Scale up </li></ul><ul><li>Mt Abu:- Activated with coke brand . </li></ul><ul><li>Abu road:- Activated with Thumsup brand. </li></ul><ul><li>Pali :- going to be activated in this month . </li></ul>Classified - Internal use ) … Page ‹#›
  28. 28. <ul><li>New product launches </li></ul><ul><li>Mz400ml with the help of posm </li></ul><ul><li>Participation in festivals , fairs and exhibitions </li></ul><ul><li>Participated jodhpur patrika fair without any cash support . </li></ul><ul><li>Initiatives </li></ul><ul><li>Can shape kiosk placed in front of National law university Jodhpur </li></ul><ul><li>Cwg kiosk renovation and utilization for activation travel 2 channel </li></ul><ul><li>Cycle trolley installation at private bus stand jodhur. </li></ul><ul><li>Participation without any cash or kind support in Rajasthan Patrika trade fair at Jodhpur. </li></ul><ul><li>Best execution of promos. </li></ul><ul><li>Fanta fun master </li></ul><ul><li>Coke UTC </li></ul><ul><li>Mz 400 ml </li></ul>Classified - Internal use ) … Page ‹#›
  29. 29. Thanks Classified - Internal use ) … Page ‹#›

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