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Most of the new web development initiatives fail within a short span or do not meet the objectives that was expected out of it. Even if the execution is good, you need to clear your objectives in advance.
For a web development project it quintessential to have a product concept note and web-design brief in place. These may be the same document that you ma have presentation to your investors or shareholders. Unless you have this it will be difficult to bring your developer on the same page for deliverable.
Here are few steps to create an apt web design brief - cum - product concept note for your dream project.
All the Best.