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Web designing brief and its importance

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Most of the new web development initiatives fail within a short span or do not meet the objectives that was expected out of it. Even if the execution is good, you need to clear your objectives in ...

Most of the new web development initiatives fail within a short span or do not meet the objectives that was expected out of it. Even if the execution is good, you need to clear your objectives in advance.

For a web development project it quintessential to have a product concept note and web-design brief in place. These may be the same document that you ma have presentation to your investors or shareholders. Unless you have this it will be difficult to bring your developer on the same page for deliverable.

Here are few steps to create an apt web design brief - cum - product concept note for your dream project.

All the Best.

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Web designing brief and its importance Web designing brief and its importance Presentation Transcript

  • Web presence
    What you ask is what you get !
    1
  • Poor planning
    No benchmarking
    Suppliers do not understand you
    Limited budget
    Is this your situation?
    2
  • Bluffed by cheap offering
    Poor commitment levels from supplier
    Budget overrun
    Had to finish as of yesterday
    Moving towards project failure
    Or, have gone through this
    3
  • So how do you put the house in order and get what you want..
    4
  • Nothing to worry. We can begin here…
    Lot of factors to success
    5
  • Website brief and defining your want
    6
    Why add another process to existing set of processes. Why can’t we just start implementation and later make changes?
  • Buy-in from stake holders
    Clear understanding of the project
    Well defined goals, ensures measurement
    Supplier understands requirement, lesser chances of failure
    Enables benchmarking, measurable responses
    Benefits for you..
    7
  • Clarity enables agency to deliver best approach
    Clear specification leads to accurate costing
    Provides solid groundwork for injection of fresh ideas
    Benefit for supplier/agency
    8
  • Case Study
    9
  • Gadget community
    Website Brief and Product Concept
    10
  • Index
    11
    Background of the community
    Objective
    Points for success
    Target Audience
    TG – Call to action
    Proposed wireframe/template
    Anatomy of the wireframe (non creative)
    Features of the design
    Current product association
    Future product association
    Go to market
    Branding bits
    Technical bits
    External dependency
    Team dependency
    Project timeline
  • Background of the community
    12
    Gadget is the latest fad across age group. It’s the one thing that everyone has an opinion.
    It is interesting to know about different perspective on the same gadget. There is one who grabs the latest launch and the ones who feed on the used gadgets and squeeze it even further
    How about a forum where you get updates on gadgets, access to dealers, access to right tips and tricks, expert comments, fan clubs, etc.
  • Objective
    13
    To build community of gadget users and enthusiasts
    To generate traffic and drive usage
    To drive stickiness and build repeat users
    To generate leads for the main sites.
    To create visibility across public forums and SNS
    To create online branding and recall
  • Points for success
    14
    Generation of leads through email, mobile number - 500 new leads every month
    Generate revenue stream through ad-sense on the gadget community – reach 500$ mark
    Increase in traffic on parents site through gadget community – 10% new traffic contribution for the month from gadget community
    Increase banner ad placement and monetization – 5 premium advertisers on gadget community
    Increase unique visits and page views – 1000 unique visitors
    Increase in sales conversion by 10 % because of gadget community
    In actual the numbers should not be so low, else not worth the effort
  • Target audience
    15
    Want to buy a new gadget
    Want to buy a used gadget
    Want to buy accessories for gadgets
    Want more information on your gadget
    Want to share you experience on your gadget
    Look for reliable seller, service center, un-locker
  • Primary call to action
    16
    Share – photos, videos
    Relationship – building connection and like minded people
    Groups – create groups of similar interests e.g. Nokia group, Seagate products group
    Presence/reputation management – know what others are doing
    Content detail –information and knowledge sharing on cars.
    Conversation
    Register your gadget to get updates and information
    Once registered get expert advice on your gadget
  • Suggested skeleton/template
    17
  • Anatomy of the skeleton
    18
    Banner 1
    Web address / logo
    Registration to forum
    Search box
    Navigation menu
    Stay connected on twitter
    Space for another banner
    Banner 2
    Latest updates
    Expert analytics
    Facebook integration
    Banner 3 {can go here}
    Disclaimer: The site has been referred just for educational purpose. The comments here has no relation to the original structure of the site
  • Competition review
    19
    Chip.in
    Gadgetguru.in
    Gadgets.in {ecommerce section is not in scope}
    Gqindia.com
    Tech4review.com
  • Current product association
    20
    How does it relate to existing properties of the company or individual
    Powered by local search for information on suppliers of new and used gadgets and accessories
    Connect between B2B, B2C and C2C
    Connect with lead engine for suppliers
    Integrate with call center
    Integrate with other web properties
    Integrate with Facebook communities
  • Future product association
    21
    Ensure healthy shelf-life for this community
    Integrate on mobile – SMS, WAP
    Integrate with Broadband and data card
    Integrate with future products
  • Branding bit
    22
    Template design
    Logo customization
    Images
    Free stock photos
    Purchase some of the photos
    Any animation or video
    User generated content
    Videos with Findy on car community
    Content source
    In house content deployment
    Outsource to agency for planting content
    Review support
    Planted reviews by focus
    Get paid reviews through popular review sites
  • Technical bit
    23
    Technology
    Where to be hosted
    Type of server – Microsoft, Open source
    APIs required
    Search APIs
    URL APIs
    SNS APIs
    Accessibility
    Web
    WAP
    Customer connect
    Newsletter
    Group SMS
  • Team involved
    24
    Product
    Marketing
    Technical
    Sales
  • Go to market
    25
    SEO and submission to be done with launch of community
    Purchase premium Ad-sense Keywords
    SNS integration, build communities on FB, twitter
    Digital marketing plan – banner exchange, google sponsored links, etc.
    Any on-ground activity – OOH, radio, media activation, etc.
  • Project timelines
    26
  • Now you have your brief ready
    Congratulations!!
    27