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Surviving Recession
Surviving Recession
Surviving Recession
Surviving Recession
Surviving Recession
Surviving Recession
Surviving Recession
Surviving Recession
Surviving Recession
Surviving Recession
Surviving Recession
Surviving Recession
Surviving Recession
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Surviving Recession

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Published in: Business, Economy & Finance
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  • 1. SURVIVING RECESSION RAMYA MK ECE DEPARTMENT SHIRDI SAI ENGINEERING COLLEGE
  • 2. RECESSION Causes of recession. Impacts of recession. How to deal with recession.
  • 3. “Money is no value; it cannot spend itself..all depends on the skill of the spender.”
  • 4. Causes of Recession •Overproduction •Underconsumption •Abnormal unemployment rates •Currency fluctuations •Rise in credit card purchases •Financial crisis
  • 5. The Great Depression(1929-1940) •Deepest depression of the 20th century •Reason-Stock market crash •Unemployment rose to 25%
  • 6. Impacts of Recession •Work long for less salary •Exports come down •Loans to NINJA(NO income,NO jobs,NO assets) •Social effects “Recession is the real killer not the terrorists”
  • 7. 6 Indian Industries to do well during recession • Food • Railway • Education • PSU Banks • Luxury products • Media and Entertainment
  • 8. Recession??I’m lovin’ it: A Case of McDonald’s DIARY 1999: Two franchise stores destroyed in Europe. 2002: Withdraws from three countries and closes under-performing restaurants. 2004: Discontinues surprise options in its menu. 2006: The ‘Forever Young’ brand is introduced 2008: Net incomes crosses $12 billion.
  • 9. How McDonald’s Thrived During the Recession •Friendly Pricing •New Products For Different Markets •Reduced Advertising Costs •Improved Operations •Rapid Price Adjustments
  • 10. McDonald’s Success • The Great Recession's winner • Opened nearly 600 stores in 2008 • Factors to attract consumers- Accepting credit cards Using drive-throughs Many locations open 24 hours
  • 11. CONCLUSION “If seen in the right light, an economic downturn can be a blessing in disguise.”

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