Case Report Presentation
• Case method is an important learning
approach for management students.
• Case is a situation happened.
• It may be real or hypothetical.
• Case study is like a post-mortem analysis of a
• It provides an opportunity to have a feel of
practical happening and workout the problem
in the role of a manager.
Case Report Presentation
• Case report preparation requires a systematic
analysis and presentation.
• The following are the seven steps popularly
followed in case presentation.
Facts of the case
Evaluation of alternatives
Step 1: Facts of the case
• The given case is the representation of facts only.
• But the case analyst required to study the case
carefully like a diagnosis process followed by a doctor
to identify the real background of the disease.
• This step requires identification of relevant facts.
• The facts of the case are to be presented in an order.
• So that the person to whom the case report is
presented can understand your version of the case and
the key points to be considered in understanding the
Step 2: Problem Definition
• The main problem should be defined
stated in simple terms.
• This requires a careful study
understanding of the situation and
factors leading to the generation of
Step 3: Problem analysis
• The problem defined should be analysed in
• The analysis basically cover the background of
the problem, the variables involved, the
interplay of different variables and the way
the problem was generated in the
• The problem analysis identifies the scope of
the investigation and the critical factors to be
Step 4: Alternative Course of Action
• To solve a problem there may be many ways.
• Once the problem is identified, the case
analyst should analyse the alternate course of
• Each alternative shall be capable of solving the
Step 5: Evaluation of Alternative
• Each alternative should be evaluated taking into
Opportunities and Threats of the organisation.
• Therefore, it may be appropriate to conduct SWOT
analysis of the organisation before evaluating the
• The purpose of evaluation is to find out the best
course of action among the alternatives.
• Therefore, the evaluation basically focuses upon the
benefits and costs of each alternative when it is used
for solving the problem of the organisation.
Step 6: Solution
• A comparative analysis of the alternatives
drives us to find out the best alternative.
• This is the recommendation the case
analyst can make in the case report.
• The solution should be in simple terms,
brief, clear and easily understandable.
Step 7: Action Plan
• The case analyst should also suggest the
implementation plan of the solution.
• The action plan details should cover step by
step implementation process and the time