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Survey on Starbucks vs Old town white coffee
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Survey on Starbucks vs Old town white coffee


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  • 1. The main focus of this survey is mostly on coffee drinkers. This survey is designed to get feedback on your experience in one of the outlet of STARBUCKS Coffee and OLD TOWN White Coffee. Please take the time to answer the questions thoughtfully and truthfully. If at anypoint you decide that you feel uncomfortable taking this survey, you may choose not to do so. 1-Please choose your gender? 5-Which Coffee & Tea outlets do you most like to go? Starbucks Male Old town’s white coffee Female 2-Which category below includes your age? Other (please specify) 16-18 6-How often do you drink coffee? 19-21 Once a week 22-24 Five time a week 25 & above Every day 3-Which of the following best describes the highest level of education completed? If you drink more than one in a day ,Please specify; Some High School High School Some College 7-Where do you prefer to have your ideal coffee? College Graduate Home Some Graduate School Normal Restaurant that serve coffee Completed Graduate School and above Or best outlet that serve best Coffee4How many additional purchases would you make while sitting in the store? (please specify) (Select only one answer.) 1 2 Greater than 2 (How many?)
  • 2. 9-What is your first impression when you hear 8-What is your first impression when you hear “Old “Starbucks Coffee”? town’s white coffee”? 12-Please rank your coffee preferences on a scale of 1 to 5, with 1 being your most preferred and 5 your least preferred. Regular coffee 10-If “Old Town’s white coffee” starts serving coffee that is the same standard as Starbucks, will Specialty coffee (e.g. latte, cappuccino) you buy from them? Regular coffee with flavouring Yes Iced /Blend coffee Other specialty coffee drinks No Launch new recipes 11-How do you perceive the Starbucks in terms of 13-How do you perceive the Old Town white coffee Quality,Price and environment,… in terms of Quality, Price and environment,…  Choose the option  Choose the option Starbucks Excellent Good Neutral Poor V-Poor Old Town’s Excellent Good Neutral Poor Very Poor Coffee White CoffeeQuality QualityPrice PriceService ServiceCoffee Varity Varity of ChoicesFood Varity Food VarityCoffee CoffeeFood FoodPromotion PromotionBusiness Meeting Business MeetingInternet InternetEnvironment EnvironmentLocation LocationCleanliness CleanlinessFreshness FreshnessPrestige Prestigesocial gathering social gatheringSpecial Events Special EventsChill out Chill outLifestyle LifestyleComfortable seating Comfortable seating