International marketing chapter 4

1,213 views
1,145 views

Published on

International Marketing MSQ

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,213
On SlideShare
0
From Embeds
0
Number of Embeds
8
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

International marketing chapter 4

  1. 1. Chapter 4 Quiz1. The Beijing Olympics started on 8-8-08, why did the Olympics start of that date? a. The Chinese believe it to believe the number 8 connotes "prosperity" b. The Chinese believe that even numbers are lucky numbers c. The Chinese believe that the number 8 brings bad luck upon any competition d. 8-8 is a National holiday in China2. Which one of these is not a social institution? a. family b. religion c. government d. Prison3. This refers to the preference for behavior that promotes ones self interest a. power distant index b. uncertainty avoidance index c. individualism/collectivism index d. cultural values and consumer behavior4. which place considers ribbons and bow as part of gift wrapping to be unattractive a. Europe b. United States c. Russia d. Japan
  2. 2. 5. successful foreign markets begins with? a. cultural sensitivity b. cultural borrowing c. cultural congruence d. cultural values6. which one of these is one of the basic origins that shape culture a. consequences b. peers c. consumption decisions and behaviors d. social institutions7. which one of these is considered the most consistent function around the world a. Religion b. Family c. Media d. Corporations8. An example of Aesthetics is a. Language b. funerals c. folklore d. cultural empathy
  3. 3. 9. Culture is the sum of all of these except for a. beliefs b. rituals c. geography d. symbols10. When bringing a gift to someone in Russia what is NOT an acceptable gift to give? a. Chocolate b. Wine c. Flowers d. Vodka
  4. 4. answer key1. A2. D3. C4. D5. A6. D7. B8. C9. C10. D

×