Open Social  By  Ram Sharma  Xebia India
Agenda <ul><li>Terminology
Background
What is Open Social
Apache Shindig
Who all are using it
Sample Application
Business Model </li></ul>
Terminology SNS = Social Networking Site Container = Social Network or Web Site Gadget = Apps = Application developed by t...
Background Rising of Social Networks  (1997 - SixDegrees.com) Evolution of Facebook Platform (2007) ?
What was the scene
What is OpenSocial <ul><li>The Google way to respond to Facebook
A set of common API for social applications across multiple websites.
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OpenSocial

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OpenSocial Intorduction.

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OpenSocial

  1. 1. Open Social By Ram Sharma Xebia India
  2. 2. Agenda <ul><li>Terminology
  3. 3. Background
  4. 4. What is Open Social
  5. 5. Apache Shindig
  6. 6. Who all are using it
  7. 7. Sample Application
  8. 8. Business Model </li></ul>
  9. 9. Terminology SNS = Social Networking Site Container = Social Network or Web Site Gadget = Apps = Application developed by third party developers like photobuzz, farmville etc
  10. 10. Background Rising of Social Networks (1997 - SixDegrees.com) Evolution of Facebook Platform (2007) ?
  11. 11. What was the scene
  12. 12. What is OpenSocial <ul><li>The Google way to respond to Facebook
  13. 13. A set of common API for social applications across multiple websites.
  14. 14. The web is better when it's social </li><ul><li>Friends are fun, but they're only on some websites. OpenSocial helps these sites share their social data with the web. Applications that use the OpenSocial APIs can be embedded within a social network itself, or access a site's social data from anywhere on the web. </li></ul><li>Small learning curve for application developers </li><ul><li>OpenSocial apps are hosted XML documents with HTML and/or JavaScript within their bodies. The OpenSocial API can be accessed on the client-side using the JavaScript API, and on the server-side by using RESTful data APIs </li></ul></ul>
  15. 16. OpenSocial Components <ul><li>Gadget Server API (REST/RPC)
  16. 17. Social Server API (REST/RPC)
  17. 18. Gadget API (JavaScript) </li></ul>
  18. 19. Apache Shindig Apache Shindig is the reference implementation of OpenSocial API specifications, versions 0.8.x and 0.9.x, a standard set of Social Network APIs which includes: * Profiles * Relationships * Activities * Shared applications * Authentication * Authorization
  19. 20. Sample Application - Demo <?xml version=&quot;1.0&quot; encoding=&quot;UTF-8&quot; ?> <Module> <ModulePrefs title=&quot;Hello World!&quot;> <Require feature=&quot;opensocial-0.8&quot; /> </ModulePrefs> <Content type=&quot;html&quot;> <![CDATA[ Hello, world! ]]> </Content> </Module>
  20. 21. OpenSocial Users LinkedIn Monthly WW 20M MySpace Monthly WW 100M Netlog Monthly WW 41M Yahoo! Monthly US 126M Friendster Monthly US:2.4M Hyves Daily WW 4M Ning Monthly US:8.1M Complete list: http://www.opensocial.org/
  21. 22. Business Model around OpenSocial <ul><li>Online Advertisement
  22. 23. Social Data Sharing
  23. 24. Social Analytics
  24. 25. Retaining Users on the SNS
  25. 26. Pay Per User
  26. 27. ? </li></ul>
  27. 28. Q & A Thank You

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