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Social Media + The Ugly Christmas Sweater Party, "lessons and tips"

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www.kcsweaterparty.com is a social-media-fueled, homegrown, no-budget benefit party. ...

www.kcsweaterparty.com is a social-media-fueled, homegrown, no-budget benefit party.

In this presentation we share our story, and the things we've learned along the way.

Our success is in part, a big thanks to the @SMCKC community and their efforts supporting the event!

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    Social Media + The Ugly Christmas Sweater Party, "lessons and tips" Social Media + The Ugly Christmas Sweater Party, "lessons and tips" Presentation Transcript

    • @ramseym www.ramseymohsen.com www.kcsweaterparty.com
    • what I’m going to talk about
      • who am i?
      • our story
      • learn about Operation Breakthrough
      • social media tips and lessons
    •  
    •  
    • Ramsey Mohsen, Consultant + Social Media Strategist
      • Practice Lead for Social Media at Digital Evolution Group
      • Prolific video blogger, one of the first life-casters on justin.tv, over 1 million views on YouTube, globally featured video on YouTube home page for over three days
      • Named one of Kansas City’s inaugural “twenty in their twenties” emerging civic leaders under thirty
      • our story.
    •  
    •  
      • 2005
      • 2006
      • 2007
      • i wanted more out of life.
      • 14 friends.
      • finding the right charity.
    •  
    •  
    •  
    •  
    •  
    •  
    •  
    •  
      • we want to help.
    •  
      • In 2008 we raised $7,125
      • SOLD OUT ONLINE
      • In 2009 we raised $18,575
      • SOLD OUT ONLINE
    •  
    •  
      • our digital efforts…
      • what have we learned?
      • your website isn't a destination.
      • get over yourself.
    •  
    • Your website isn’t good enough.
      • It’s not a destination.
      • Leverage the channels:
        • Email
        • Google Search
        • Facebook
        • YouTube
        • Twitter
      • A website is 1 component of a larger online strategy.
      • You must have “outposts” for discovery.
      • All roads should lead back to your website.
      • is social media the answer?
      • no.
      • You can’t rely on social media solely.
      • It can extend and facilitate …but it doesn’t replace.
        • Kansas City, “big enough to matter, small enough to care.”
      • Everything is “with” but not “instead of”.
      • - Mitch Joel
      • Storytelling still counts for a lot.
    • Tips and Lessons
      • Send your emails during lunch time and NOT on a Monday.
    • leave foursquare tips
    • Tips and Lessons
      • Content is king. Make it (re)markable.
      • 1.) Assess your content, your strengths of what you can create given budget, time and resources. Assume “the” reporter / blogger.
      • - pictures, video, text
      • - stories/sub-plots you can tell
      • - people, businesses, organizations
      • - top 10 lists
      • 2.) Create your social media calendar + playbook.
      • 3.) If you can, pre-write and/or schedule execution based on your playbook.
      • Tagging on Facebook. Using the @ symbol to tag people and other Facebook pages.
      Tips and Lessons
      • Take advantage of your profile photo.
      • - 200 x 600 px of space
      Tips and Lessons
    • Tips and Lessons
      • Email your group copy -and- paste Facebook status updates and Tweets to choose from.
      • “ No one reads all your Tweets. Get over yourself.”
      • Twitter is like gigantic gushing stream or river of many things…
      • The more you Tweet, your chance of being “noticed” in the huge river of Tweets increases.
      • @replies are the “email” of Twitter.
      • Time of day DOES matter.
    • Tips and Lessons
      • Within the description of each video on YouTube place links back to your website for more details.
      • Use tags.
      • YouTube =
      • authoritative link-back
      • Use that Facebook page profile picture.
      Tips and Lessons
    •  
      • this party is possible because of the generosity of others.
      • … like the support from @SMCKC
    •  
      • $10 will buy a book for our library.
      • $20 will buy new shoes for a child.
      • $85 will pay for a complete physical for an uninsured child.
      • $150 will cover care for an infant for a week.
      • $500 will pay for a field trip for 50 children to a museum or theater performance.
      • what can you do to help?
      • carry our message.
      • help us give back to this great city.
      • RT, share, like, follow, attend, volunteer, donate.
      • thank you
      • www.kcsweaterparty.com
      • @kcsweaterparty
      • by:
      • @ramseym
      • www.ramseymohsen.com