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Personal Branding in the Digital Age (genKC presentation)
 

Personal Branding in the Digital Age (genKC presentation)

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    Personal Branding in the Digital Age (genKC presentation) Personal Branding in the Digital Age (genKC presentation) Presentation Transcript

    • twitter: @ramseym www.ramseymohsen.com
    • what I’m going to talk about
      • what is personal branding?
      • social media has changed the playing field
      • actionable tips you can do
    •  
    •  
    • Ramsey Mohsen, Web Consultant + Social Media Strategist
      • Practice lead for social media at Digital Evolution Group
      • Prolific video blogger, one of the first life-casters on justin.tv, over 1 million views on YouTube, globally featured video on YouTube home page for over three days
      • Named one of KC’s Ingrams “twenty in their twenties”
    •  
    •  
    •  
    •  
      • What is personal branding?
        • The identity management of associations, feelings, thoughts, perceptions, attitudes, towards an individual.
      • - Ramsey Mohsen’s definition
      • Trust
      • Credibility
      • New business
      • Connect you to like minded individuals
      When it’s done well…
      • Increase your "findability" in your social graphs and with friends and colleagues.
      • Define the relationship and tell your story.
      • People you know, become your ambassadors.
      When it’s done well…
      • BUT, it must be…
      • Authentic
      • Passionate
      • Consistent
      • “ The privilege of a lifetime is being who you are.”
      • - Joseph Campbell
    •  
      • Social Media enables you.
      • The tools make it possible.
      • You can be a transmedia experience.
    •  
      • “ Ambient Intimacy”
    • the two types of personal brands
      • 1.) Personal Brand
      • 2.) Career Brand
      • http://www.web-strategist.com/blog/2010/06/03/personal-vs-career-brands-its-all-in-the-mindset/
      • Jeremiah Owyang
    • Step #1
      • Understand how your friends, family and work colleagues perceive you.
    • Step #2
      • What does Google say about you?
    • Step #3
      • Define your objectives.
      • What personal traits are your strongest, noteworthy?
      • What makes you distinctive, distinguished?
      • Is there anything that makes you remarkable in any way?
      • Come to grips with who you are NOT.
      • Embrace who you are.
    •  
    • Step #4
      • Get to work and make a plan with how you can achieve those objectives.
    • Tips:
      • Create a homebase online (blog, website, even a Facebook page).
      • URL/domain:
      • www.1and1.com
      • www.networksolutions.com
      • Simple Blog Platforms:
      • www.squarespace.com
      • www.tumblr.com
    • Tips:
      • http://about.me
    • the power of “the status update”
      • (delayed)
      (delayed) (real-time)
    • Tips:
      • Share right (don’t brag, be helpful ) and share often.
      • The act of sharing is a fundamental building block of Personal Branding.
      • “ freemium” the way you think .
      • "The 4:1 Rule”
      • If you build it, they won’t come.
      • Follow the 4:1 Rule
      • For every ONE social object (piece of content) that is
      • about you, there needs to be FOUR social objects that are:
      • informative
      • inspirational
      • entertaining
      • engaging
      • re(markable)
      • promote others
    • types of content creation
      • creating original content
      • vs.
      • curating content
    • More tips:
      • Establish your email network. Use email tools like Vertical Response or Constant Contact.
      • Use consistent unique usernames.
      • All roads point back to your blog or website.
      • “ Consistency facilitates recognition.”
    • email
    • email
    • HootSuite.com
    • just remember…
      • You can not solely rely on social media.
      • It can extend and facilitate …but it doesn’t replace.
        • Kansas City, “big enough to matter, small enough to care.”
      • Storytelling still counts for a lot.
      • stop watching The Bachelor…
      • work on your side projects.
      • invest in social capital .
    • Rapidly Evolving Space
      • Social media is green field, moving and changing daily.
      • there is no single right answer
      • for any substantive length of time.
      • Try. Learn. Refine.
      • Ramsey Mohsen
      • www.ramseymohsen.com
      • mohsenr@digitalev.com
      • twitter.com/ramseym
      Questions? Answers?