Personal Branding in the Digital Age

Personal Branding
PRSA Evolution
17 September 2010

Today’s Objective
Help you understand what “Personal Branding” is and provide you with actionable tips and advice.

Ramsey Mohsen /Social Media Strategist, Web Consultant
Digital Evolution Group Social Media Specialist / Practice Lead
Led/executed/advised social media engagement efforts for Hallmark, Gordmans, Ferrellgas, Midland Radio, KC United Way
Recognized regional and national speaker on social media
Prolific video blogger, one of the first life-casters on justin.tv, over 1 million views on YouTube, globally featured video on YouTube home page for over three days, covered by national and regional mainstream media for video blogging efforts
Named one of Kansas City’s inaugural “twenty in their twenties”emerging civic leaders

What is personal branding?
Identity management of associations, feelings, thoughts, perceptions, attitudes, towards an individual.
(Ramsey Mohsen’s definition)

Done well, it can…
Trust
Credibility
New business
Connect you to like minded individuals

Done well, it can…
Increase your "findability" in your social graphs and with friends and colleges.
Define the relationship and tell your story (or at least 1-side to it).

BUT, it must be…
Authentic
Passionate
Consistent

“The privilege of a lifetime is being who you are.”
- Joseph Campbell

Social Media enables you.
The tools make it possible.

You can be a transmedia experience.

“Ambient Intimacy”

Two types of “Personal Brands”
1.) Personal Brand
2.) Career Brand
http://www.web-strategist.com/blog/2010/06/03/personal-vs-career-brands-its-all-in-the-mindset/
Jeremiah Owyang

Understand how your friends, family and work colleagues perceive you.
Step #1

What does Google say about you?
Step #2

Step #3
Define your objectives.
What personal traits are your strongest, noteworthy?
What makes you distinctive, distinguished?
Is there anything that makes you remarkable in any way?
Come to grips with who you are NOT.

Get to work and make a plan with how you can achieve those objectives.
Step #4

Tip:
Share right (don’t brag, be helpful) and share often.
The act of sharing and sharing is a fundamental building block of Personal Branding.
Follow the 4:1 rule.

“The 4:1 Rule”
If you build it, they won’t come.
Follow the 4:1 Rule
For every ONE social object (piece of content) that is
about you, there needs to be FOUR social objects that are:
informative
inspirational
entertaining
engaging
re(markable)
promote others

More Tips:
Create a homebase online (blog, website, even a Facebook page).
“No one reads all your Tweets. Get over yourself.”
Establish your email network. Use email tools like Vertical Response.
Use consistent unique usernames. Interlink everything together.
“Consistency facilitates recognition.”

Rapidly Evolving Space
Social media is green field, moving and changing daily.
there is no single right answer
for any substantive length of time.
Try. Learn. Refine.

Ramsey Mohsen
www.ramseymohsen.com
mohsenr@digitalev.com
@ramseym
Questions?

Thank You!
Ramsey Mohsen
Social Media Specialist
mohsenr@digitalev.com
@ramseym

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Personal Branding in the Digital Age

by Ramsey Mohsen

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