twitter: @ramseym www.ramseymohsen.com
 
 
Ramsey Mohsen,  Web Consultant + Social Media Strategist <ul><li>Practice lead for social media at Digital Evolution Group...
blog.hallmark.com
youtube.com/Hallmark
facebook.com/Hallmark
blog.timberland.com
community.timberland.com
 
you don’t know squat.
<ul><li>Time and physical space  constraints . </li></ul>
 
what I’m going to talk about <ul><li>what is personal branding? </li></ul><ul><li>social media has changed the playing fie...
<ul><li>personal  branding . </li></ul>
 
 
 
 
<ul><li>What is personal branding? </li></ul><ul><ul><li>The identity management of associations, feelings, thoughts, perc...
<ul><li>Trust </li></ul><ul><li>Credibility </li></ul><ul><li>New business </li></ul><ul><li>Connect you to like minded in...
<ul><li>Increase your &quot;findability&quot; in your social graphs and with friends and colleagues. </li></ul><ul><li>Def...
<ul><li>BUT, it must be… </li></ul><ul><li>Authentic </li></ul><ul><li>Passionate </li></ul><ul><li>Consistent </li></ul>
<ul><li>“ The privilege of a lifetime is being who you are.” </li></ul><ul><li>- Joseph Campbell </li></ul>
 
<ul><li>Social Media enables you. </li></ul><ul><li>The tools make it possible. </li></ul>
 
<ul><li>You can be a  transmedia  experience. </li></ul>
 
<ul><li>It’s not the medium it’s  the message . </li></ul>
<ul><li>“ Ambient Intimacy” </li></ul>
the two types of personal brands <ul><li>1.) Personal Brand </li></ul><ul><li>2.) Career Brand </li></ul><ul><li>http://ww...
the power of “the status update” <ul><li>(delayed) </li></ul>(delayed) (real-time)
the power of “the status update”
“ friend lists” will change your life
“ friend lists” will change your life
check those privacy settings
Tips: <ul><li>Create a homebase online (blog, website, even a Facebook page). </li></ul><ul><li>URL/domain: </li></ul><ul>...
Tips: <ul><li>http://about.me </li></ul>
Tips: <ul><li>Share right  (don’t brag,  be helpful )  and share often.  </li></ul><ul><li>The act of sharing is a fundame...
types of content creation <ul><li>creating original content </li></ul><ul><li>vs. </li></ul><ul><li>curating content </li>...
<ul><li>&quot;The 4:1 Rule” </li></ul><ul><li>If you build it, they won’t come. </li></ul><ul><li>Follow the 4:1 Rule </li...
linked in
HootSuite.com
just remember… <ul><li>You can not solely rely on social media. </li></ul><ul><li>It can extend and facilitate …but it doe...
<ul><li>stop watching The Bachelor… </li></ul><ul><li>work on your side projects. </li></ul>
<ul><li>invest in  social capital . </li></ul>
 
 
 
 
 
<ul><li>Ramsey Mohsen  </li></ul><ul><li>www.ramseymohsen.com </li></ul><ul><li>mohsenr@digitalev.com  </li></ul><ul><li>t...
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KU PRSAA presentation - Personal Branding and "Real World" Advice

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  • Sam Meers – Story Mom – Story Ambient intimacy is about being able to keep in touch with people with a level of regularity and intimacy that you wouldn’t usually have access to, because time and space conspire to make it impossible.   It helps us get to know people who would otherwise be just acquaintances.  It makes us feel closer to people we care for but in whose lives we’re not able to participate as closely as we’d like.  Knowing these details creates intimacy. (It also saves a lot of time when you finally do get to catchup with these people in real life!) It’s not so much about meaning, it’s just about being in touch.
  • KU PRSAA presentation - Personal Branding and "Real World" Advice

    1. 1. twitter: @ramseym www.ramseymohsen.com
    2. 4. Ramsey Mohsen, Web Consultant + Social Media Strategist <ul><li>Practice lead for social media at Digital Evolution Group </li></ul><ul><li>Prolific video blogger, one of the first life-casters on justin.tv, over 1 million views on YouTube, globally featured video on YouTube home page for over three days </li></ul><ul><li>Named one of KC’s Ingrams “twenty in their twenties” </li></ul>
    3. 5. blog.hallmark.com
    4. 6. youtube.com/Hallmark
    5. 7. facebook.com/Hallmark
    6. 8. blog.timberland.com
    7. 9. community.timberland.com
    8. 11. you don’t know squat.
    9. 12. <ul><li>Time and physical space constraints . </li></ul>
    10. 14. what I’m going to talk about <ul><li>what is personal branding? </li></ul><ul><li>social media has changed the playing field </li></ul><ul><li>actionable tips you can do now </li></ul><ul><li>advice on how to get a internship and job </li></ul>
    11. 15. <ul><li>personal branding . </li></ul>
    12. 20. <ul><li>What is personal branding? </li></ul><ul><ul><li>The identity management of associations, feelings, thoughts, perceptions, attitudes, towards an individual. </li></ul></ul><ul><li>- Ramsey Mohsen’s definition </li></ul>
    13. 21. <ul><li>Trust </li></ul><ul><li>Credibility </li></ul><ul><li>New business </li></ul><ul><li>Connect you to like minded individuals </li></ul>When it’s done well…
    14. 22. <ul><li>Increase your &quot;findability&quot; in your social graphs and with friends and colleagues. </li></ul><ul><li>Define the relationship and tell your story. </li></ul><ul><li>People you know, become your ambassadors. </li></ul>When it’s done well…
    15. 23. <ul><li>BUT, it must be… </li></ul><ul><li>Authentic </li></ul><ul><li>Passionate </li></ul><ul><li>Consistent </li></ul>
    16. 24. <ul><li>“ The privilege of a lifetime is being who you are.” </li></ul><ul><li>- Joseph Campbell </li></ul>
    17. 26. <ul><li>Social Media enables you. </li></ul><ul><li>The tools make it possible. </li></ul>
    18. 28. <ul><li>You can be a transmedia experience. </li></ul>
    19. 30. <ul><li>It’s not the medium it’s the message . </li></ul>
    20. 31. <ul><li>“ Ambient Intimacy” </li></ul>
    21. 32. the two types of personal brands <ul><li>1.) Personal Brand </li></ul><ul><li>2.) Career Brand </li></ul><ul><li>http://www.web-strategist.com/blog/2010/06/03/personal-vs-career-brands-its-all-in-the-mindset/ </li></ul><ul><li>Jeremiah Owyang </li></ul>
    22. 33. the power of “the status update” <ul><li>(delayed) </li></ul>(delayed) (real-time)
    23. 34. the power of “the status update”
    24. 35. “ friend lists” will change your life
    25. 36. “ friend lists” will change your life
    26. 37. check those privacy settings
    27. 38. Tips: <ul><li>Create a homebase online (blog, website, even a Facebook page). </li></ul><ul><li>URL/domain: </li></ul><ul><li>www.1and1.com </li></ul><ul><li>www.networksolutions.com </li></ul><ul><li>Simple Blog Platforms: </li></ul><ul><li>www.squarespace.com </li></ul><ul><li>www.tumblr.com </li></ul><ul><li>www.wordpress.com </li></ul><ul><li>www.wordpress.org </li></ul>
    28. 39. Tips: <ul><li>http://about.me </li></ul>
    29. 40. Tips: <ul><li>Share right (don’t brag, be helpful ) and share often. </li></ul><ul><li>The act of sharing is a fundamental building block of Personal Branding. </li></ul><ul><li>“ freemium” the way you think . </li></ul>
    30. 41. types of content creation <ul><li>creating original content </li></ul><ul><li>vs. </li></ul><ul><li>curating content </li></ul><ul><li>(with commentary) </li></ul>
    31. 42. <ul><li>&quot;The 4:1 Rule” </li></ul><ul><li>If you build it, they won’t come. </li></ul><ul><li>Follow the 4:1 Rule </li></ul><ul><li>For every ONE social object (piece of content) that is </li></ul><ul><li>about you, there needs to be FOUR social objects that are: </li></ul><ul><li>informative </li></ul><ul><li>inspirational </li></ul><ul><li>entertaining </li></ul><ul><li>engaging </li></ul><ul><li>re(markable) </li></ul><ul><li>promote others </li></ul>
    32. 43. linked in
    33. 44. HootSuite.com
    34. 45. just remember… <ul><li>You can not solely rely on social media. </li></ul><ul><li>It can extend and facilitate …but it doesn’t replace. </li></ul><ul><ul><li>Kansas City, “big enough to matter, small enough to care.” </li></ul></ul><ul><li>Storytelling still counts for a lot. </li></ul>
    35. 46. <ul><li>stop watching The Bachelor… </li></ul><ul><li>work on your side projects. </li></ul>
    36. 47. <ul><li>invest in social capital . </li></ul>
    37. 53. <ul><li>Ramsey Mohsen </li></ul><ul><li>www.ramseymohsen.com </li></ul><ul><li>mohsenr@digitalev.com </li></ul><ul><li>twitter.com/ramseym </li></ul>Questions? Answers?

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