How To Distribute And Monetize Your Video Content
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  • 1. How To Monetize Your Video Content Rama Mamuaya / DailySocial.net
  • 2. DailySocial.net + Buzz5
  • 3. not yet a successful example …
  • 4. Two Methods for Starting a Monetized Video Blog • Get in touch with advertiser for long-term sponsorship before producing videos • Produce videos and then start offering advertisers
  • 5. Revenue Models • Product Placement • Full Sponsorship Or Endorsement • Display Banners • Premium Features
  • 6. Product Placement
  • 7. Full Sponsorship/Endorsement
  • 8. Display Banner
  • 9. Premium Features • Membership – Subscription – Download – Mobile Support – High-definition – Premium Content
  • 10. Video Advertiser Demands … • Benefits: – Brand Leverage – Acquire new prospects – Expand point of contact – Direct traffic (on some host)
  • 11. Metrics for Measurement • Video impression • Time Spent • Click-through (optional)
  • 12. How much? • Operational cost – Video equipment (cameras, lightings, etc) – Studio (if any) – Crew payroll – Video Editing
  • 13. Video Advertising Network • YouTube.com + AdSense • Brightcove.com • Metacafe.com • Revver.com • etc
  • 14. thank you