How To
Monetize Your Video Content
Rama Mamuaya / DailySocial.net

DailySocial.net + Buzz5

not yet a successful example …

Two Methods for Starting
a Monetized Video Blog
• Get in touch with advertiser for long-term
sponsorship before producing videos
• Produce videos and then start offering
advertisers

Revenue Models
• Product Placement
• Full Sponsorship
Or Endorsement
• Display Banners
• Premium Features

Product Placement

Full Sponsorship/Endorsement

Display Banner

Premium Features
• Membership
– Subscription
– Download
– Mobile Support
– High-definition
– Premium Content

Video Advertiser Demands …
• Benefits:
– Brand Leverage
– Acquire new prospects
– Expand point of contact
– Direct traffic (on some host)

Metrics for Measurement
• Video impression
• Time Spent
• Click-through (optional)

How much?
• Operational cost
– Video equipment (cameras, lightings, etc)
– Studio (if any)
– Crew payroll
– Video Editing

Video Advertising Network
• YouTube.com + AdSense
• Brightcove.com
• Metacafe.com
• Revver.com
• etc

thank you