<ul><ul><li>Blogging for Business </li></ul></ul><ul><ul><li>Ramon Thomas </li></ul></ul>
 
Online Marketing <ul><li>Website (static)‏ </li></ul><ul><li>Search Engine Optimisation </li></ul><ul><li>Newsletter </li>...
What type of Blogs? <ul><li>News Blog </li></ul><ul><li>Writer's Blog </li></ul><ul><li>Our Blog </li></ul>
Why Blog? <ul><li>Become the Expert </li></ul><ul><li>Customer Relationships </li></ul><ul><li>Media Relations </li></ul><...
Blogosphere <ul><li>Rich with Links </li></ul><ul><li>Blogrolls </li></ul><ul><li>Trackbacks </li></ul><ul><li>Comments </...
 
 
 
Top 10 Blogs Worldwide <ul><li>Engadget </li></ul><ul><li>Boing Boing </li></ul><ul><li>Gizmodo </li></ul><ul><li>Techcrun...
 
 
 
 
 
 
 
 
 
 
Be Alert! <ul><ul><li>How many times does the number 2 appear in all numbers from 1 to 22? </li></ul></ul>
RSS Feeds <ul><li>XML </li></ul><ul><li>RSS Readers </li></ul><ul><li>Feedburner.com </li></ul>
 
 
 
 
 
 
 
 
TAGS <ul><li>Tags </li></ul><ul><li>Tag Clouds </li></ul><ul><li>SEO </li></ul>
 
 
 
Be Alert! <ul><ul><li>Please add up all numbers from 1 to 10... </li></ul></ul>
Social Bookmarking <ul><li>Digg.com </li></ul><ul><li>Muti.co.za </li></ul><ul><li>Del.ic.ious </li></ul><ul><li>Reddit.co...
 
 
 
 
 
 
 
 
 
 
Break Please take 10 mins
 
 
 
 
 
 
 
Be Alert! Columbo!
Rise of Podcasting <ul><li>Rise of Mp3 (1997)‏ </li></ul><ul><li>Napster (1999)‏ </li></ul><ul><li>Declining album sales (...
 
 
 
 
 
 
 
 
 
 
 
 
MySpace.com Growth
 
 
 
 
Youtube
Google News
 
Blogging <ul><li>Read, Comment, Write </li></ul><ul><li>Blogosphere </li></ul><ul><li>Blog Search, Tagging </li></ul><ul><...
Top South African Blogs <ul><li>Keo.co.za </li></ul><ul><li>Steve Hoffmeyrs's Afrikaans Blog </li></ul><ul><li>So Close </...
 
Recommended Blogs <ul><li>stevepavlina.com </li></ul><ul><li>tubetorial.com </li></ul><ul><li>problogger.com </li></ul><ul...
 
 
 
 
 
 
 
 
Wordpress <ul><li>Dashboard </li></ul><ul><li>Write, Manage </li></ul><ul><li>Comments </li></ul><ul><li>Blogroll </li></u...
 
 
 
 
 
 
 
 
 
Contact Details <ul><li>Ramon Thomas </li></ul><ul><li>[email_address] </li></ul><ul><li>Tel. 011 4331034 or 082 9407137 <...
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Blogging For Business

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Complete Blogging for Business seminar presentation.

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  • Blogging For Business

    1. 1. <ul><ul><li>Blogging for Business </li></ul></ul><ul><ul><li>Ramon Thomas </li></ul></ul>
    2. 3. Online Marketing <ul><li>Website (static)‏ </li></ul><ul><li>Search Engine Optimisation </li></ul><ul><li>Newsletter </li></ul><ul><li>Web 2.0: Forums, Blogs, Podcasts, Video </li></ul>
    3. 4. What type of Blogs? <ul><li>News Blog </li></ul><ul><li>Writer's Blog </li></ul><ul><li>Our Blog </li></ul>
    4. 5. Why Blog? <ul><li>Become the Expert </li></ul><ul><li>Customer Relationships </li></ul><ul><li>Media Relations </li></ul><ul><li>Internal Collaboration </li></ul><ul><li>Knowledge Management </li></ul><ul><li>Recruitment </li></ul><ul><li>Test ideas or products </li></ul><ul><li>Rank high in Search Engines </li></ul>* Become the Expert * Customer Relationships * Media Relations * Internal Collaboration * Knowledge Management * Recruitment * Test ideas or products * Rank high in Search Engines
    5. 6. Blogosphere <ul><li>Rich with Links </li></ul><ul><li>Blogrolls </li></ul><ul><li>Trackbacks </li></ul><ul><li>Comments </li></ul>
    6. 10. Top 10 Blogs Worldwide <ul><li>Engadget </li></ul><ul><li>Boing Boing </li></ul><ul><li>Gizmodo </li></ul><ul><li>Techcrunch </li></ul><ul><li>Huffington Post </li></ul><ul><li>Lifehacker </li></ul><ul><li>Ars Technica </li></ul><ul><li>Daily Kos </li></ul><ul><li>PostSecret </li></ul><ul><li>TMZ.com </li></ul>
    7. 21. Be Alert! <ul><ul><li>How many times does the number 2 appear in all numbers from 1 to 22? </li></ul></ul>
    8. 22. RSS Feeds <ul><li>XML </li></ul><ul><li>RSS Readers </li></ul><ul><li>Feedburner.com </li></ul>
    9. 31. TAGS <ul><li>Tags </li></ul><ul><li>Tag Clouds </li></ul><ul><li>SEO </li></ul>
    10. 35. Be Alert! <ul><ul><li>Please add up all numbers from 1 to 10... </li></ul></ul>
    11. 36. Social Bookmarking <ul><li>Digg.com </li></ul><ul><li>Muti.co.za </li></ul><ul><li>Del.ic.ious </li></ul><ul><li>Reddit.com </li></ul><ul><li>StumbleUpon.com </li></ul>
    12. 47. Break Please take 10 mins
    13. 55. Be Alert! Columbo!
    14. 56. Rise of Podcasting <ul><li>Rise of Mp3 (1997)‏ </li></ul><ul><li>Napster (1999)‏ </li></ul><ul><li>Declining album sales (post 2000)‏ </li></ul><ul><li>iTunes & iPod (2001)‏ </li></ul>
    15. 69. MySpace.com Growth
    16. 74. Youtube
    17. 75. Google News
    18. 77. Blogging <ul><li>Read, Comment, Write </li></ul><ul><li>Blogosphere </li></ul><ul><li>Blog Search, Tagging </li></ul><ul><li>Platforms </li></ul><ul><li>Vlogging </li></ul>
    19. 78. Top South African Blogs <ul><li>Keo.co.za </li></ul><ul><li>Steve Hoffmeyrs's Afrikaans Blog </li></ul><ul><li>So Close </li></ul><ul><li>East Coast Radio Newswatch Blog </li></ul><ul><li>ECR Big Breakfast Blog </li></ul><ul><li>OFM Word of Mouth Forum </li></ul><ul><li>ECR Chip off the old Blog </li></ul><ul><li>MyADSL blogs </li></ul><ul><li>Chumpstyle </li></ul><ul><li>Jacaranda FM's Breakfast Blog </li></ul>
    20. 80. Recommended Blogs <ul><li>stevepavlina.com </li></ul><ul><li>tubetorial.com </li></ul><ul><li>problogger.com </li></ul><ul><li>sethgodin.typepad.com </li></ul><ul><li>blog.guykawasaki.com </li></ul><ul><li>michelfortin.com </li></ul>
    21. 89. Wordpress <ul><li>Dashboard </li></ul><ul><li>Write, Manage </li></ul><ul><li>Comments </li></ul><ul><li>Blogroll </li></ul><ul><li>Presentation </li></ul><ul><li>Plugins </li></ul><ul><li>Users </li></ul><ul><li>Options </li></ul>
    22. 99. Contact Details <ul><li>Ramon Thomas </li></ul><ul><li>[email_address] </li></ul><ul><li>Tel. 011 4331034 or 082 9407137 </li></ul><ul><li>www.netucation.co.za </li></ul><ul><li>Also find me on LinkedIn , MySpace & Facebook </li></ul>
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