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GastroTech Days: Language as a platform for innovation, lessons from elBulli
GastroTech Days: Language as a platform for innovation, lessons from elBulli
GastroTech Days: Language as a platform for innovation, lessons from elBulli
GastroTech Days: Language as a platform for innovation, lessons from elBulli
GastroTech Days: Language as a platform for innovation, lessons from elBulli
GastroTech Days: Language as a platform for innovation, lessons from elBulli
GastroTech Days: Language as a platform for innovation, lessons from elBulli
GastroTech Days: Language as a platform for innovation, lessons from elBulli
GastroTech Days: Language as a platform for innovation, lessons from elBulli
GastroTech Days: Language as a platform for innovation, lessons from elBulli
GastroTech Days: Language as a platform for innovation, lessons from elBulli
GastroTech Days: Language as a platform for innovation, lessons from elBulli
GastroTech Days: Language as a platform for innovation, lessons from elBulli
GastroTech Days: Language as a platform for innovation, lessons from elBulli
GastroTech Days: Language as a platform for innovation, lessons from elBulli
GastroTech Days: Language as a platform for innovation, lessons from elBulli
GastroTech Days: Language as a platform for innovation, lessons from elBulli
GastroTech Days: Language as a platform for innovation, lessons from elBulli
GastroTech Days: Language as a platform for innovation, lessons from elBulli
GastroTech Days: Language as a platform for innovation, lessons from elBulli
GastroTech Days: Language as a platform for innovation, lessons from elBulli
GastroTech Days: Language as a platform for innovation, lessons from elBulli
GastroTech Days: Language as a platform for innovation, lessons from elBulli
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GastroTech Days: Language as a platform for innovation, lessons from elBulli

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A roadmap for researching the transition of elBulli to elBulli Foundation from the perspective of organizational innovation. A collaboration between elBulli, Columbia University, Technical University …

A roadmap for researching the transition of elBulli to elBulli Foundation from the perspective of organizational innovation. A collaboration between elBulli, Columbia University, Technical University of Catalonia, Telefonica I+D. We present our hybrid approach combining sociological research and computer science research

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  • 1. Language as a platform for innovation Some lessons from elBulli M. Pilar Opazo Dept of Sociology Columbia University NYC Ramon Sangüesa Technical University of CataloniaTuesday, October 18, 2011
  • 2. A recipe for hybrid researchTuesday, October 18, 2011
  • 3. Work in progress • A study on the organizational evolution of elBulli and its sustained creativity and innovation • How and why practices started at elBulli have spread across time and social space, within the gastronomic field and in other fields • How elBulli’s practices are transmitted to elBulli Foundation, specially given its interest in knowledge- sharing and diffusion. • To understand the present and the future we need to start by looking at the past.Tuesday, October 18, 2011
  • 4. Dimensions of the study • Which aspects of the past of elBulli will remain in the present and help us think about the future of elBulli Foundation? • Organizational narratives - Self-perception - Perception of outsiders • Organizational trajectory • Diffusion - From outlier to referenceTuesday, October 18, 2011
  • 5. Dimensions of the study • Which aspects of the past of elBulli will remain in the present and help us think about the future of elBulli Foundation? • Organizational narratives - Self-perception - Perception of outsiders • Organizational trajectory • Diffusion - From outlier to referenceTuesday, October 18, 2011
  • 6. Work so far In-depth interviews Field trips Analysis of Secondary sourcesTuesday, October 18, 2011
  • 7. Importance of language “Cuisine… is as well panoply of narratives that sustain praxis. Cuisine constructs and upholds a community of discourse, a collectivity held together by words, by language, by interpretations of the world in which we live”. ( P. Ferguson, "Accounting for Taste", 2004:8)Tuesday, October 18, 2011
  • 8. From Food for Thought to Thought for Food (Ferguson 2004)Tuesday, October 18, 2011
  • 9. Example: objectivationTuesday, October 18, 2011
  • 10. elBulli’s language • Products or ingredients • Technology (equipments and utensils) Recipes • Preparations (concepts and Combinatorics and techniques) Heuristics • Styles and characteristics ("A day at elBulli" 2010)Tuesday, October 18, 2011
  • 11. Language as a technology “Culinary “We create words, with those Creativity” words we create sentences and with those sentences we create paragraphs….the more words we have, the more unique our language will be.” (Ferran Adria March 2011,NYC)Tuesday, October 18, 2011
  • 12. Language as a technology A codified language offers a platform to create, that is collectively shared Make sense of the world and coordinate….defines the playground Not only use language to create but expand and transform this languageTuesday, October 18, 2011
  • 13. How can we trace the importance and use of elBulli’s language? • Measurable innovation results • Number of recipes • Number of techniques • Number of new concepts • Identify its adoption by the culinary field • Timeline of adoption • References • Spillovers into other fieldsTuesday, October 18, 2011
  • 14. Ethnographic approach How was language adopted and used? How does it expands? Examine the use of elBulli’s language in practice: Chefs Collaborators Competitors Schools of cuisine Scientific GroupsTuesday, October 18, 2011
  • 15. Media Analysis • Books • Articles • Extraction of words • Correlation with internal language • When do tipping points happenTuesday, October 18, 2011
  • 16. Web Analysis • Seeding the words • Crawling • Relating to communitiesTuesday, October 18, 2011
  • 17. Community detection and analysis Structural folds Where do the most innovative (not just “connected”) members of the relevant ommunities around the elBulli Foundation? Qualitative analysis (ethnographic approach)Tuesday, October 18, 2011
  • 18. Organization Archival Text Mining Quantitativ e Historical Discourse Approach ethnography Analysis Network Qualitative exploration Approach Innovator’s In-depth identification interviews Environment Hybrid approachTuesday, October 18, 2011
  • 19. Open research questions ? • ? How can we can find ways of extrapolating elBulli knowledge to other organizations, within the gastronomic field and in other fields? ? Internet • How is the new environment of elBulli Foundation articulated? Which kinds of diffusion strategies could be more effective? Media • Which aspects of the past of elBulli that will Universit ies remain in the present and help us to think Culinary about the future of elBulli Foundation? Experts Alicia • How to understand better the connection between different types of methods and Restaur technologies for this type of research? General PublicTuesday, October 18, 2011
  • 20. Open research questions ? • ? How can we can find ways of extrapolating elBulli knowledge to other organizations, within the gastronomic field and in other fields? ? Internet • How is the new environment of elBulli Foundation articulated? Which kinds of diffusion strategies could be more effective? Media • Which aspects of the past of elBulli that will Universit ies remain in the present and help us to think Culinary about the future of elBulli Foundation? Experts Alicia • How to understand better the connection between different types of methods and Restaur technologies for this type of research? General PublicTuesday, October 18, 2011
  • 21. Final remarks • The measure of an organization’s innovative potential relies on its capacity to define and develop a solid platform to innovate. • What matters most is the quality of the “words” and “sentences”, “ElBulli una historia de un created and the opportunities of sueño” Audiovisual Catalogue crossovers that they may openTuesday, October 18, 2011
  • 22. References • Abend, Lisa. 2011. "The sorcerers apprentices: a season in the kitchen of Ferran Adria’s elBulli." New York: Free Press. • Bourdieu, Pierre. 1979. “Distinction: A Social Critique of the Judgement of Taste”. Cambridge: Harvard University Press. • Czarniawska, Barbara. (1997). “The Narrative of Cultural Studies.” In Narrating the Organization: Dramas of Institutional Identity. Chicago: University of Chicago Press. • Ferguson, Priscilla. 2004. “Accounting for Taste: The Triumph of French Cuisine.” Chicago: Chicago University Press. • Stark, David. (2009). The sense of dissonance: Accounts of worth in economic life. Princeton, NJ: Princeton University Press. • Svejenova, Silviya; Mazza, Carmelo and Planellas, Marc El. 2007. “Cooking up Change in Haute Cuisine: Ferran Adria As an Institutional Entrepreneur”. • Vedres, Balazs and Stark, David. 2010. “Structural Folds: Generative Disruption in Overlapping Groups,” American Journal of Sociology 15/4: 1150-90. • Yon-Yeo, Ahn, Sebastian Ahnert, James P. Bagrow and Barabasi, Albert-Lazslo. 2011. http:// meetings.aps.org/Meeting/MAR11/Event/144486 • ElBulli PublicationsTuesday, October 18, 2011
  • 23. Thanks! M. Pilar Opazo mpo2110@columbia.edu Ramon Sangüesa sanguesa@lsi.upc.eduTuesday, October 18, 2011

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