UNIT 01 - Visual lenguage and visual percepcionPresentation Transcript
Art and Design 1st E.S.O. RAMON DE FRANCISCO
INDEXVISUAL LANGUAGE & VISUAL PERCEPTION. U. 1 (Book 1)IMAGES & VISUAL COMMUNICATION. U. 2 (Book 2) DOT, LINE & SURFACE. U. 3 (Book 3 y 5) FORMS & SHAPES GEOMETRIC SHAPES. U. 4 (Book 6)ELEMENTS OF VISUAL COLOUR. U. 5 (Book 4) LANGUAGE TEXTURE. U. 6 (Book 3) INTRODUCTION. U. 7 (Book 7)SPACE & VOLUME LIGHT & VOLUME. U. 8 (Book 8) SYSTEMS OF REPRESENTATION. U. 9 (Book 9) RAMON DE FRANCISCO
VISUAL LANGUAGE & VISUAL PERCEPTION U.1 (Book 1)What is communication? A process aimed at intentional transmission of a message. In order to do this people use LANGUAGE. ORAL: We use spoken words.Language can be: WRITTEN: We use writing. VISUAL: We use images. RAMON DE FRANCISCO
When communicating we do it with an intention, a PURPOSE To INFORM: Images are used to convey faithfully the reality. To ADVERTISE: Images are used to tell people about a product, brand, service, etc.PURPOSES ofvisual languages To EXPRESS: Images are used to communicate feelings, emotions, beauty, moods and personal beliefs, etc. To ENTERTAIN: Images are used to interest and amuse somebody in order to please them. RAMON DE FRANCISCO
To EXPRESS Goya Gustav Klimt
Guess what’s the purpose of these images…
GiacomettiRAMON DE FRANCISCO
What is Visual Perception? It is the brain interpreting visual stimuli. It is a process that involvesTHE BRAIN THE OPTIC NERVES THE EYES
As every process it has its rules so if you know them you will find very easy to mislead both your eyes and your brain. That is what we call OPTICAL ILLUSIONS. The next examples are from your book Unit 1 - Activity 5
While looking at he centre move forward and backwards
Find the hidden image
Which is the bigger car?
Is this figure possible?
Which one is bigger?
The next examples are from your book Unit 1 – Activity 6
Can you see anything strange in this cowboy print?