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UNIT 01 - Visual lenguage and visual percepcion
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UNIT 01 - Visual lenguage and visual percepcion

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    UNIT 01 - Visual lenguage and visual percepcion UNIT 01 - Visual lenguage and visual percepcion Presentation Transcript

    • Art and Design 1st E.S.O. RAMON DE FRANCISCO
    • INDEXVISUAL LANGUAGE & VISUAL PERCEPTION. U. 1 (Book 1)IMAGES & VISUAL COMMUNICATION. U. 2 (Book 2) DOT, LINE & SURFACE. U. 3 (Book 3 y 5) FORMS & SHAPES GEOMETRIC SHAPES. U. 4 (Book 6)ELEMENTS OF VISUAL COLOUR. U. 5 (Book 4) LANGUAGE TEXTURE. U. 6 (Book 3) INTRODUCTION. U. 7 (Book 7)SPACE & VOLUME LIGHT & VOLUME. U. 8 (Book 8) SYSTEMS OF REPRESENTATION. U. 9 (Book 9) RAMON DE FRANCISCO
    • VISUAL LANGUAGE & VISUAL PERCEPTION U.1 (Book 1)What is communication? A process aimed at intentional transmission of a message. In order to do this people use LANGUAGE. ORAL: We use spoken words.Language can be: WRITTEN: We use writing. VISUAL: We use images. RAMON DE FRANCISCO
    • When communicating we do it with an intention, a PURPOSE To INFORM: Images are used to convey faithfully the reality. To ADVERTISE: Images are used to tell people about a product, brand, service, etc.PURPOSES ofvisual languages To EXPRESS: Images are used to communicate feelings, emotions, beauty, moods and personal beliefs, etc. To ENTERTAIN: Images are used to interest and amuse somebody in order to please them. RAMON DE FRANCISCO
    • To INFORM
    • To ADVERTISE
    • To EXPRESS Goya Gustav Klimt
    • Mark Rothko
    • Friedrich
    • Picasso
    • To ENTERTAIN
    • Guess what’s the purpose of these images…
    • GiacomettiRAMON DE FRANCISCO
    • National Geographic
    • Richard Avedon
    • What is Visual Perception? It is the brain interpreting visual stimuli. It is a process that involvesTHE BRAIN THE OPTIC NERVES THE EYES
    • As every process it has its rules so if you know them you will find very easy to mislead both your eyes and your brain. That is what we call OPTICAL ILLUSIONS. The next examples are from your book Unit 1 - Activity 5
    • While looking at he centre move forward and backwards
    • Find the hidden image
    • Which is the bigger car?
    • Is this figure possible?
    • Which one is bigger?
    • The next examples are from your book Unit 1 – Activity 6
    • Can you see anything strange in this cowboy print?
    • How many faces can you find?
    • Find the hidden figure
    • Other examples
    • Can you find the black point?