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02 ud images & visual communication
02 ud images & visual communication
02 ud images & visual communication
02 ud images & visual communication
02 ud images & visual communication
02 ud images & visual communication
02 ud images & visual communication
02 ud images & visual communication
02 ud images & visual communication
02 ud images & visual communication
02 ud images & visual communication
02 ud images & visual communication
02 ud images & visual communication
02 ud images & visual communication
02 ud images & visual communication
02 ud images & visual communication
02 ud images & visual communication
02 ud images & visual communication
02 ud images & visual communication
02 ud images & visual communication
02 ud images & visual communication
02 ud images & visual communication
02 ud images & visual communication
02 ud images & visual communication
02 ud images & visual communication
02 ud images & visual communication
02 ud images & visual communication
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02 ud images & visual communication

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  • 1. Art and Design 1st E.S.O. RAMON DE FRANCISCO
  • 2. INDEX COMMUNICATION AND ITS PURPOSES. U. 1 VISUAL COMMUNICATION & VISUAL PERCEPTION. U. 2 ELEMENTS OF VISUAL LANGUAGE SPACE & VOLUME FORMS & SHAPES COLOUR. U. 5 TEXTURE. U. 6 DOT, LINE & SURFACE. U. 3 GEOMETRIC SHAPES. U. 4 INTRODUCTION. U. 7 LIGHT & VOLUME. U. 8 SYSTEMS OF REPRESENTATION. U. 9 RAMON DE FRANCISCO
  • 3. VISUAL COMMUNICATION & VISUAL PERCEPTION. Visual communication is: A process aimed at intentional transmission of a message through images.
  • 4. The message is made up of IMAGES We must know the VISUAL CODE otherwise there will be no communication.
  • 5. What’s the meaning of this image?
  • 6. IMAGES can be REPRESENTATIVE: When it represents a true reflection of reality. The image and the reality are very similar. ABSTRACT: When it doesn’t represent a form from reality. SYMBOLIC: When it represents a concept or idea. The ICONICITY of an image means how similar the image is to the object it represents.
  • 7. REPRESENTATIVE images The higher level of iconicity Chema Madoz Antonio López
  • 8. RAMON DE FRANCISCO ABSTRACT images The lower level of iconicity Jackson Pollock Kandinsky
  • 9. SYMBOLIC images
  • 10. What is Visual Perception? It is the brain interpreting visual stimuli. It is a process that involves THE BRAIN THE OPTIC NERVES THE EYES
  • 11. As every process it has its rules so if you know them you will find very easy to mislead both your eyes and your brain. That is what we call OPTICAL ILLUSIONS.
  • 12. While looking at he centre move forward and backwards
  • 13. Find the hidden image
  • 14. Which is the bigger car?
  • 15. Is this figure possible?
  • 16. Which one is bigger?
  • 17. Can you see anything strange in this cowboy print?
  • 18. How many faces can you find?
  • 19. Find the hidden figure
  • 20. Other examples
  • 21. Can you find the black point?

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