COMMUNICATION AND ITS PURPOSES. U. 1
VISUAL COMMUNICATION & VISUAL PERCEPTION. U. 2
ELEMENTS OF VISUAL
SPACE & VOLUME
FORMS & SHAPES
COLOUR. U. 5
TEXTURE. U. 6
DOT, LINE & SURFACE. U. 3
GEOMETRIC SHAPES. U. 4
INTRODUCTION. U. 7
LIGHT & VOLUME. U. 8
SYSTEMS OF REPRESENTATION. U. 9
RAMON DE FRANCISCO
3. VISUAL COMMUNICATION & VISUAL PERCEPTION.
Visual communication is:
A process aimed at intentional transmission of a message through images.
4. The message is made up of IMAGES
We must know the VISUAL CODE otherwise there will be no communication.
5. What’s the meaning of this image?
6. IMAGES can be
REPRESENTATIVE: When it represents a true reflection
of reality. The image and the reality are very similar.
ABSTRACT: When it doesn’t represent a form from
SYMBOLIC: When it represents a concept or idea.
The ICONICITY of an image means
how similar the image is to the object it represents.
7. REPRESENTATIVE images
The higher level of iconicity
8. RAMON DE FRANCISCO
The lower level of iconicity
9. SYMBOLIC images
10. What is Visual Perception?
It is the brain interpreting visual stimuli.
It is a process that involves
THE BRAIN THE OPTIC NERVES THE EYES
11. As every process it has its rules so if you know them you will find very easy to
mislead both your eyes and your brain.
That is what we call OPTICAL ILLUSIONS.
12. While looking at he centre move forward and backwards
13. Find the hidden image
14. Which is the bigger car?
15. Is this figure possible?
16. Which one is bigger?
17. Can you see anything strange in this cowboy print?