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02 ud images & visual communication
02 ud images & visual communication
02 ud images & visual communication
02 ud images & visual communication
02 ud images & visual communication
02 ud images & visual communication
02 ud images & visual communication
02 ud images & visual communication
02 ud images & visual communication
02 ud images & visual communication
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02 ud images & visual communication

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  • 1. Art and Design 1st E.S.O. RAMON DE FRANCISCO
  • 2. INDEXVISUAL LANGUAGE & VISUAL PERCEPTION. U. 1 (Book 1)IMAGES & VISUAL COMMUNICATION. U. 2 (Book 2) DOT, LINE & SURFACE. U. 3 (Book 3 y 5) FORMS & SHAPES GEOMETRIC SHAPES. U. 4 (Book 6)ELEMENTS OF VISUAL COLOUR. U. 5 (Book 4) LANGUAGE TEXTURE. U. 6 (Book 3) INTRODUCTION. U. 7 (Book 7)SPACE & VOLUME LIGHT & VOLUME. U. 8 (Book 8) SYSTEMS OF REPRESENTATION. U. 9 (Book 9) RAMON DE FRANCISCO
  • 3. IMAGES & VISUAL COMMUNICATION U.2 (Book 2)Visual communication is: A process aimed at intentional transmission of a message through images.
  • 4. The message is made up of IMAGESWe must know the VISUAL CODE otherwise there will be no communication.
  • 5. What’s the meaning of this image?
  • 6. REPRESENTATIVE: When it represents a true reflection of reality. The image and the reality are very similar.IMAGES can be ABSTRACT: When it doesn’t represent a form from reality. SYMBOLIC: When it represents a concept or idea. The ICONICITY of an image means how similar the image is to the object it represents.
  • 7. REPRESENTATIVE images The higher level of iconicity Chema MadozAntonio López
  • 8. ABSTRACT images The lower level of iconicity Jackson PollockKandinsky RAMON DE FRANCISCO
  • 9. SYMBOLIC images

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