INDEXVISUAL LANGUAGE & VISUAL PERCEPTION. U. 1 (Book 1)IMAGES & VISUAL COMMUNICATION. U. 2 (Book 2) DOT, LINE & SURFACE. U. 3 (Book 3 y 5) FORMS & SHAPES GEOMETRIC SHAPES. U. 4 (Book 6)ELEMENTS OF VISUAL COLOUR. U. 5 (Book 4) LANGUAGE TEXTURE. U. 6 (Book 3) INTRODUCTION. U. 7 (Book 7)SPACE & VOLUME LIGHT & VOLUME. U. 8 (Book 8) SYSTEMS OF REPRESENTATION. U. 9 (Book 9) RAMON DE FRANCISCO
IMAGES & VISUAL COMMUNICATION U.2 (Book 2)Visual communication is: A process aimed at intentional transmission of a message through images.
The message is made up of IMAGESWe must know the VISUAL CODE otherwise there will be no communication.
REPRESENTATIVE: When it represents a true reflection of reality. The image and the reality are very similar.IMAGES can be ABSTRACT: When it doesn’t represent a form from reality. SYMBOLIC: When it represents a concept or idea. The ICONICITY of an image means how similar the image is to the object it represents.
REPRESENTATIVE images The higher level of iconicity Chema MadozAntonio López
ABSTRACT images The lower level of iconicity Jackson PollockKandinsky RAMON DE FRANCISCO