Ramon Bartomeus discusses existing online resources for attracting private funding, including crowdfunding platforms, social networks, and teaming tools. He outlines expectations for the private funding cycle, including learning new fundraising resources, understanding relationships between social networking and crowdfunding, communication strategies, and illustrating successes and common mistakes through case studies. The document provides information on iWith.org's mission to help organizations use technology and highlights 2.0 tools that can be used to attract private funds.

1. #privatefunding
@ramonbartomeus
2.0 the tools to attract private
funds
Existing resources in the network to work on private funding.
(Crowdfunding, Teaming, social networks).
24 May 2012 the Fontana Area Youth. Ramon Bartomeus, Resources Manager iWith.org
Foundation.

2. #privatefunding
Some expectations for the Private Funding Cycle
Crowdsourcing
! Resources for online fundraising.
! Learn new resources to attract private funds.
! Advanced ways to present the typical crowdfunding platforms.
! Funding Network.
No estamos solos
! Financing of private on-line system (donations).
! Micro donations online.
! Using 2.0 Work Management tool in the search for private funding.
! Relations between social networks and platforms for crowdfunding. Are they
supplemented? Do they feed each other?
! Practical tools and resources to organizations, not based on strategies of large
organizations.
! Communication and fundraising.
! How to finance projects by private contributions online.
! Understanding other organizations.
! Illustrate the talks with many practical cases and to avoid frequent errors.
© iWith.org 2011

3. #privatefunding
We help organizations to make use of the Internet
Training - Consulting - Technology – Partnership
The mission of the Foundation is to foster iWith.org information, technology,
and communication as a tool for solidarity and improving society.
We are working with the coordination with efforts from 7 platforms of
crowdfunding.
© iWith.org 2012

4. #privatefunding
!Resources for online fundraising
My links to fundraising:
http://delicious.com/ramonbartomeus/fundraising
Many questions
Resolved in:
Google
Wikipedia
ONG Solutions
Botanics.org
Etc.
© iWith.org 2012

5. #privatefunding
4 The characteristics of the people
with great potential to help
charitable causes through the
Internet:
1. Significantly more motivated than the rest! Create the best possible world for future generations.
2. Feel more prepared to face the necessary changes!
3. Demonstrate greater personal availability.
4. They believe that the Internet facilitates and enhances their ability! To bring to their collaboration in
solidarity initiatives
The full results are available! Http://survey.iwith.org/ca/resultados.html
iWith.org led research "The Solidarity and I" with the collaboration of over 28 NGOs. The development conducted “Skin Two Much” research in Netquest studios
and the company surveyed over 2500 Internet users in Spain and around the world about the preferences of Internet users and to support charitable causes and
NGOs.
Then highlight was that the results of the study had a margin of error of 2.9% and a confidence level of 95% *
http://survey.iwith.org/ca/resultados.html © iWith.org 2011

6. #privatefunding
! Understand how other organizations operate
Miquel Valls Foundation
They get their grain of sand on the Camino de Santiago, between the 12th and
20th of May 2012.
http://fundaciomiquelvalls.org/c
http://migranodearena.org/cargillslu1 © iWith.org 2012

7. #privatefunding
How many Internet users are
willing to support your cause?
Question: "Imagine that you have proposed a joint initiative with which you disagree, and you generate
enough confidence. What defines your situation?"
1.- That is the normal thing! The place you finish in, or "working with money! (5.7%)
2.- Think a little! Probably does help to "work with money! (20.9%)
3.- Be confident! Be Selective! (41.4%)
4.- Do not normally collaborate with others "work with money! (27.4%)
This study indicates that 6% of Spanish Internet is openly willing to consider cash contributions, and an
additional 21% would do so quite likely.
That is, there is a flow of 5.4 million people (27% of! Spanish Internet) permeable to direct
contributions, if! Projects generate enough interest and confidence.
© iWith.org 2011

8. #privatefunding
!Communication and fundraising.
We're on TV
Internet advertising with
Google Ad-words
http://migranodearena.org/cargillslu1 © iWith.org 2012

9. #privatefunding
7 virtues in communication that will
appeal to your solidarity and support
the project
1. Feeling transparent, understanding three concepts:
The destination of funds.
Those behind the project.
The objective being pursued.
2. Affinity for purpose: to be 100% in agreement with the purpose of the organization.
3.Perceived professionalism in the organization that promotes leadership! To have initiative.
4. Proximity to the beneficiaries: there is a surplus of interest who benefit! Initiative is
given in the immediate environment.
5. Also go beyond "classic" aid: projects that produce results! Consciences of all people and
not only provide help to the majority! Needs.
6. Feedback on progress: reports of the project achievements, progress! Results!
7. Appropriate Support:
The mechanism for cooperation "work is easy and effortless! Comfortable.
That the promoting organization can count on successful experiences! Decent people of
prestige participating.
Ambitious projects of massive repercussions: the support! Thousands of people to
pursuing large-scale changes.
© iWith.org 2011

10. #privatefunding
! Relations between social
networks and platforms of
crowdfunding. Used to enhance
the project and feed they feed
each other?
Facebook and Twitter for
Web, but mostly word of
mouth.
http://migranodearena.org/cargillslu1 © iWith.org 2012

11. #privatefunding
! Practical tools and resources
to organizations, not based on - The tactic is to get a micro donation.
strategies of large organizations.
- The strategy is to mobilize donors. If it is well
orchestrated, they will not listen.
- The logistics will collect the money. If it is not
easy, do not decide now.
- Diplomacy will make us credible. If there is
something higher, do not cross.
http://migranodearena.org/cargillslu1 © iWith.org 2012

12. #privatefunding
! To illustrate talks with several practical
cases and avoid common errors.
The 4 brakes that will make
your collaborators flee:
1 -Participation in the projects (although it’s the idea of the century) of institutions or organization in
which you cannot trust, especially if they are political, religious, or large businesses or employers.
2 -Perceive a lack of transparency.
3 -Feeling of “emotional manipulation”: when communicating with a sense of alarm, it shows a
transmission of guilt.
4 -Fears to enter personal data on the website, especially if it includes the bank details in the case of
financial contributions.
© iWith.org 2011

13. #privatefunding
! To connect experiences of other entities
SOS Richi
More than 500 people involved
https://www.teaming.net/sosrichi
© iWith.org 2012

14. #privatefunding
! To connect experiences
of other entities
Somos
http://youtu.be/INeaxILrX4Q
http://www.somosasi.org/ © iWith.org 2012

15. #privatefunding
The 7 actions of charity that
citizens are doing to support
their causes
1. Sign on the line to donate to a cause, leaving my name and email address (54%)
2. Go on Facebook or Twitter to spread any initiative that I find interesting (49.4%)
3. Forward emails to my contacts (48.9%)
4. Support any initiative or vote without leaving my personal information (46.3%)
5. Buy products online, in which the revenue goes towards charity projects (15%)
6. Give small donations to specific projects online (9.2%)
7. Give small credits to entrepreneurs (5.8%)
© iWith.org 2011

16. #privatefunding
! To connect experiences
of other identities
3.000 euro per
milk in Africa
http://microdonaciones.hazloposible.org/proyectos/detalle/?idProyecto=14
© iWith.org 2012

17. #privatefunding
! To connect experiences
of other identities
3.735 euro for a book
http://www.goteo.org/project/libro-la-vuelta-al-mundo-puerta-a-puerta
© iWith.org 2012

18. ! More advanced
things in addition to
presenting the typical
crowdfunding platforms
© iWith.org 2012
Is a new space where many small acts create one big impact.

19. ! More advanced
things in addition to
presenting the typical
crowdfunding platforms
© iWith.org 2012
Is a new space where many small acts create one big impact.

20. #privatefunding
What is the formula
preferred by Internet
donations to charity?
1. Timely support of a specific project (40.8%)
2. The income of regular payments to an organization (11.2%)
3. The income of an organization at a monthly microquota (9.8%)
4. All three are equally appropriate to me (15.4%)
5. None of these three are appropriate for me (12.7%)
This preference for supporting specific projects that involve NGOs conceive their work as “products” that need the
attention and support whenever they are created.
THEREFORE:
The probability of success will be favored if they incorporate the
motivational traits and minimize the brakes that citizens have
reported.
© iWith.org 2011

21. #privatefunding
understand
the change
- Internet has changed life.
- Internet has broken boundaries.
- Internet has changed communication and advertising.
- Internet has democratized knowledge.
- Internet had led to an exponential rise.
And now citizens claim the power to support their preferred projects.
© iWith.org 2011

22. #privatefunding
2.0 tools for receiving private funds
• iWith.org :
Cucurulla, 9, 2n, 2a
(Portal de l’Àngel)
08002 Barcelona
www.iwith.org
Tel: + 34 93 380 49 75
info@iwith.org
Existing resources in the network for
• Ramon Bartomeus private funding. (Crowdfunding,
Resurces Manager
Teaming, Social networks).
ramon@iwith.org
Tel: + 34 93 380 49 75
2.0: @ramonbartomeus
May 24, 2012
Ramon Bartomeus, Funding Resources Manager
Iwith.org
Improving the World using Information Technology to Help Organizations
© iWith.org 2012