Google personalised search and organic results

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Google accounts for around 91% of all searches in the UK. Yahoo and Bing are around 6% combined and all the rest make up the other 3%. This has been the case for 2010 and 2011 so far. If your website is not visible in Google, you’re quite possibly never going to be seen or get any traffic to your website. If your business is solely reliant on online custom, you'd better follow all of Google’s guidelines and build a site that is relevant and has a purpose to exist.

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Google personalised search and organic results

  1. 1. Published by SEO Juice http://www.seo-juice.co.uk 30/10/11Google personalised search and organic resultsThe purpose of this article is to tell you how much Google personalised search will impactyour organic search results in the future.SECTIONS IN THIS ARTICLE • Introduction • Google logins • How many Google applications do you use? • Google+ accounts • Google gives you visibility • Are all your current +1 votes natural?INTRODUCTIONGoogle +1 is starting to take off and more and more people are starting to promote thepages that interest them from within their own Google accounts.To promote a page with a +1 vote, you have to be logged in to your Google account andhave clicked the small +1 button next to the webpage in the search results pages or fromwithin the website itself. Once this is done, you have just influenced the way that page orsite will be shown in the future.GOOGLE LOGINSGoogle have a plethora of applications that require you to login first before you use them,see the list below. • Calendar • Code • Docs • Feedburner • Google mail
  2. 2. • iGoogle • Google+ • Moderator • News • Reader • Sites • Voice (USA only at the moment) • Webmaster ToolsAs soon as you log in to any of the aforementioned applications, your path to personalisedsearch continues. Everything you promote will be more visible the next time you make asearch using the same keywords, pushing a page that would normally appear there, downa place or two.HOW MANY GOOGLE APPLICATIONS DO YOU USE?Google have a pretty impressive list of applications, which is only going to get longer overtime. As Google create more applications and buys out companies that offer useful tools,the more people will be logged in, and being served a personalised search experience. Themore friends that you add and the more they promote sites, the more relevant your searchresults will be.Image what could happen in a few years’ time when you have around the same amountof friends in your Google+ circles as you do on Facebook, your personalised search will nolonger be based on what Google thinks is relevant but what your friends think.It could be quite a scary thought really for many website owners as they will be forced tomake their site as appealing and relevant as possible. Gone will be the days of off-page SEOmanipulation as pure page relevance will prevail.GOOGLE+ ACCOUNTSIf you have a Google+ account, not only will you see the pages that you have promoted whenperforming a search, but you will also see all the pages that your friends have promoted, if
  3. 3. applicable to your search criteria.The number of totally organic search results will diminish quite considerably over time asthe relevancy of content does not get any better than endorsements from your circle offriends. If Google+ starts favouring pages that have been promoted by “friends of friends”,then you can start to wave goodbye to unfiltered organic search results!GOOGLE GIVES YOU VISIBILITYGoogle accounts for around 91% of all searches in the UK. Yahoo and Bing are around 6%combined and all the rest make up the other 3%. This has been the case for 2010 and 2011so far. If your website is not visible in Google, you’re quite possibly never going to be seenor get any traffic to your website. If your business is solely reliant on online custom, you’dbetter follow all of Google’s guidelines and build a site that is relevant and has a purpose toexist.So, if all your searches are coming from Google and people don’t promote your site, you’rerelying on on-page SEO to give your site the biggest possible boost in terms of relevancyand content structure, this can only get you so far though. Off-page SEO/marketing thatdoes not require an advert with a no-follow link will become pointless. Although Matt Cuttsconfirmed recently that SEO is not spam, I beg to differ a little as most off page SEO is!So, hopefully, gone will be the days of pages ranking in top spot purely based on 100external backlinks to the page with the “keywords” in the anchor text that you want to rankfor. If you’re an SEOer at the moment then be worried. Google search as we know it is goingto go through some major changes!If you’re in the SEO industry and you’ve been using some not so colourful “hat techniques”to promote your customers’ websites, and got them in the positions they are in today, youmight want to add a line into your contracts stating that “Google search is ever evolvingand positions are subject to drastic changes”.
  4. 4. ARE ALL YOUR CURRENT +1 VOTES NATURAL?Have you bought +1 votes in the past to make your pages look more popular than theyactually are? After analysing personalised search possibilities, it seems 99.9% likely that +1votes will have no impact on un-personalised search rankings (i.e. not logged in).It would be completely false to give pages a boost up the rankings purely based on 1000sof fake +1 accounts, created for that sole purpose. Google +1 votes will only ever have anymeaning when users are logged in; this is when they will be used to shape the future ofsearch results. And, with more and more people using Google applications, the number ofyour friends with Google+ accounts will grow at a rapid rate and as this happens, search willbecome a lot more relevant and Google won’t need to lift a finger.So, if you have paid for +1 votes in the past then you have wasted a whole load of cash.Unless the people that have +1d your pages are genuine and active users and err, youknow them, you might as well start burning £10 notes as it will be more beneficial to you,especially as the frost starts to arrive!

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