Published by SEO Juice http://www.seo-juice.co.uk 15/10/11Google PageRank is irrelevantThe purpose of this article is to explain the floors in the PageRank system, proposerecommended solutions and to make Google search benefit small businesses as well as themultinational companies.SECTIONS IN THIS ARTICLE • Introduction • Why PageRank is irrelevant • PageRelevance™ implementation • Anchor text is for accessibility not for page ranking • A PageRelevance™ score from back links • Underhand practices that need to be addressed now • Buying links and friends • Support my visionINTRODUCTIONFirstly, this is NOT a Google bashing document. Google provides some extremely usefulfree tools that we would all be lost without and they deserve credit for all that hard work.This article will be frank and cut to the point as well as offering future algorithmicrecommendations. The information in this article is purely based on facts, explaining thereason why the PageRank system is floored and why the big players will always stifle thesmall fish in Google’s search engine.So, if you aren’t doing as well in Google’s search engine as you would like to, then have aread of this article. It will tell you why sites are in the position they are in and what needs tobe done to level the playing field for smaller businesses, going forward.WHY PAGERANK IS IRRELEVANTPageRank is a number given to each page on a website to show its authority and so called
“relevance”. An inbound link coming from a PageRank 6 page carries a lot more weight thana page with a PageRank of 2. So, depending on the inbound link, your destination page willthen get some PageRank increase from the page that is linking to it. The PageRank increaseis only nominal so the more links you have coming into one of your pages, the higher thePageRank will be over time.Just so you know that the PageRank score will not get you to position 1 in the SERPs alone,so don’t spend your life getting this figure as high as possible.Now here is where “relevancy” comes into it.Did you know that http://mydomain.com could get a page rank of 4 from just 18 pages thathave a PageRank of 4 linking to it?Did you also know that if http://mydomain.com was selling dog food and all the links cominginto the site were from sweet shops, that it would still get a PageRank with possibly a fewmore additional irrelevant inks? What is the connection between dog food and sweets,none! I’ve personally seen links from 100% irrelevant sites promote pages on another sitethat have no bidirectional relevancy whatsoever, increase the page’s ranking in the SERPs.PageRank is floored and a move to PageRelevance™ is required, and Larry, you still get yourname in their:-). So, this is my recommendation on why PageRank as a ranking factor has tobe changed.PAGERELEVANCE™ IMPLEMENTATIONNow, in an ideal world, PageRank would be abolished for PageRelevance™ and here is howit would work.Every webpage on the Internet would have a Zone Meta tag, possibly abolish the keywordstag to make way for this as keywords are not even used by Google anymore and Bing justuse them to detect spammers. The Zone tag could even be included in the HTML 5 standardthat will be released soon.The tag would look something like this:
<meta name=”zone” content=”web,seo,help,advice,linking” />The tag would tell you about the relevancy of the page and you would only be permittedto have 5 Zone tags per page. These tags tell you what the page is all about and ultimatelywhat it is “relevant to”.When Google’s crawl bot comes along to scan the page, the Zone Meta tags are the firstthing it will look at. The crawl bot will then look at the content on the page and work out ifit is relevant to the Zone tags. This would be done by looking at keywords on the page andalso by looking at a thesaurus for synonyms to further improve the relevancy score. A scorefor this on-page SEO criterion would then be accredited to the overall PageRelevance™score for the webpage.So ideally, 50% of the PageRelevance™ score would come from pure on-page SEO content.Targeted pages that are on topic are what people are looking for.Another 25% of the PageRelevance™ score should come from elements such as: • Domain age. • Page speed. • Mobile versions available. • Other on-page SEO elements that aid usability like anchor text & alt tag usage.The other 25% of the PageRelevance™ score will come from “relevant back links”, which I’llcover later. At the moment far too much weighting goes towards PageRank from irrelevantback links. It’s not about link juice anymore but pure SEO Juice.ANCHOR TEXT IS FOR ACCESSIBILITY NOT FOR PAGE RANKINGAnchor text is used on websites to improve usability and to allow screen readers to speakto visually impaired users to help navigate a website. So, why does anchor text in back linksimprove the rankings of webpages so much?This is one that has raked my brains and here is why.
I have analysed two websites that rank for a quite competitive keyword in their industry.Both pages that are ranking highly for their keyword term have 1 and 0 references to thekeyword on their pages respectively!Do you know why these pages are ranking in almost 1st position in Google for their keywordterms? Well, it’s all down to the back links coming into the website with the keyword(s) in theanchor text. Argggghh! What is the point of on-page SEO!!!! And furthermore, the majorityof the back links to the pages are useless, they have no relevance to the content on the siteand the majority of the links would never be seen or clicked on. This is why PageRelevance™has to be adopted and soon. On-page SEO has to take priority in the ranking of pages, notthe thousands of irrelevant backlinks that I see day after day.A PAGERELEVANCE™ SCORE FROM BACK LINKSWebsites on the internet will link to you, it’s only natural, well it should be. What I do disagreewith though is irrelevant sites linking to others and improving the domain authority of therecipient’s site from a link that adds no value to both sites.Some websites have thousands of irrelevant root domain links, and the bigger companiesout there that know what they are doing when it comes to SEO, have thousands to spendon a back linking program. Little Jo’s PC Repair business on the high street only has £100a month to spend on a back linking program. Guess who will always come out on top,providing they were using the same anchor text and similar high PageRank back linkingsites?So, the big fish will always get bigger whilst the little ones just look up feeling a littlecheated. Is this any way to treat new small business start-ups? They don’t stand a chance ofcompeting with the big players. SO, this is where my PageRelevance™ algorithm will comeinto its own.A site of <=50 pages is entitled to 50 back links per page. • All the links coming into the site have a relevancy score for their Zone. • If your site is in the same Zone then bingo, you get a nice relevant link and a score that comes with it.
Now here’s the fair competitive part. • We are not after thousands of links but 50 quality ones. So, if you had 100 links coming to your webpage, only 50 of the highest scoring links would be accredited to that page. The score would be based on 50 of the highest scoring links but given as an average score. • Based on this, a small business could not come straight in overnight but at least they have something to aim for and in 6-12 months’ time. Once they have become established, they could be raking for a position that they deserve. • Websites do grow over time and for every page added to the site over 50 pages, the site would be accredited with an additional back link slot per page, until a maximum of 100 links were achieved. No other links would be counted after that, just the top 100 links and an average score from the best links given to your webpage.At the moment there is no reason for a small business to even bother trying to get a footholdin their search engine. The only way around it would be with a PPC campaign for guaranteedhigh sponsored links but for a high CPC too.The implementation of PageRelevance™ would deter companies from cheating the system,decrease the size of the over inflated internet and promote better quality content andproper marketing as people will still be going after back links, but in the appropriate places.This would form a more ethical online activity called online marketing.If anyone is wondering where the domain authority figure comes from then this would bethe average of the best (50/100) PageRelevance™ back links coming to your site as a whole,inner pages included. Relevant people are linking to you so you deserve to be an authorityin your field.UNDERHAND PRACTICES THAT NEED TO BE ADDRESSED NOWUntil PageRelevance™ gets implemented, a few “dark” online activities need to be lookedinto and considered.The internet is an over inflated place. How many websites do you think are on the Internet?As of December 2010, there were 255 million websites, an increase of 21.4 million, which
was a 8.9% growth in websites that year alone (figures taken fromhttp://royal.pingdom.com/2011/01/12/internet-2010-in-numbers/).If the internet grows by my anticipated 10% this year, the total number of websites will befor 2011, 280.5 million in total. The question is though, how many of these are legitimateuseful websites and how many have been created with the sole purpose of just providinglinks?One of the biggest culprits for the influx of new websites is submission directories. Theseare places where you can put a link back to your site, usually your root domain for peopleto come and find you and give you some additional traffic. Haa, if only that was the case.People tend to use these sites to build their links up to their root domains to increase theirdomain authority.These submission directories, more often than not, will also charge you to be placed ontheir site. And, within 6 months, some of these directories disappear, so does your link andyour $2.99. Now links from submission directories is buying links to the extreme, but canGoogle really punish you for these links? Was it you that bought them? Or was it someonetrying to sabotage your site? I would really like to know that Google does not penaliselegitimate companies from the nefarious antics of a competitor.You will also find many sites on the web that look very similar that all share the same blogcomments. I’ve personally witnessed these types of sites, all looking the same apart from afew words in the header image. 1 link becomes many!BUYING LINKS & FRIENDSSounds a bit strange doesn’t it but people like their sites to appear popular on the Internet,so they will buy Google +1 votes, Facebook likes, retweets and various other social mediapromotion techniques to try and get noticed.This really does make a mockery of the Internet as you cannot believe anything you readanymore. If you are shopping for a new camera and you’re looking for some reviews, canyou believe what you read? A site has 50 Facebook likes and 50 Google +1 votes, is that thebest site to be looking at?
Also, as much as we hate to admit it, people do buy links. There are hundreds of sites on theInternet offering you a thousand links in return for some remuneration. The work is thenoutsourced to India or other developing countries for a fraction of the wage that is paid towesterners.I have nothing against outsourcing work but these developing countries don’t needto be exploited by the west anymore, let’s turn the whole link building debacle to anethical “relevant” system and these developing countries can make their own legitimateonline marketing/promotional businesses, offer it globally and earn a comparable salary.Businesses will still need links but valuable ones that also drive traffic.SUPPORT MY VISIONIf you believe in what I’m talking about then please place the Meta Zone tag below into thehead of your website. It does nothing at the moment but this will form part of an onlinepetition to get the web back on track and relevant once more. • <meta name=”zone” content=”your,five,tags,to,go,here” />I have no way of tracking the tag above but I’m sure Google can when they next perform acrawl of the Internet, and possibly start factoring this in to future updates.Thank you for reading.