United Colors of Benetton
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United Colors of Benetton

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Facts and advertising campaign of United Colors of Benetton

Facts and advertising campaign of United Colors of Benetton

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    United Colors of Benetton United Colors of Benetton Presentation Transcript

      • Simona Belaglovaitė
      • FEbd8-01
      • United Colors of Benetton – it is an Italian limited company.
      • Its core business is fashion garments.
      • Today, the Benetton is present in 120 countries around the world .
      The store in Paris The store in Venice
      • Founders:
      • Benetton was established in 1965 as a partnership by the Benetton family in Ponzano Veneto, Italy.
      • T he casual United Colors of Benetton
      • T he glamour oriented Sisley
      • Playlife American college style
      • Killer Loop streetwear
      Brands
    •  
    • Philosophy
      • The concept of the company includes cooperation with internationally k nown institutions and organizations :
      • Jane Goodall Institute
      • Amnesty International
      • World Food Programme
      • World Blind Union
      • United Nations Volunteers
      • United Nations
      • ACNUR
      • FAO
      • War Child
      • SOS Racisme
      • CARITAS
    • Advertisement Expresses respect for minority, human rights with multi-racial approach.
    • Most attractive features
      • Magazine “Colours” states: that diversity is positive and all cultures have equal value.
      • Set up children’s centre to improve the quality of life and work of the employees .
      • Focuses on local culture and landscape herit age, p articipation in sport events.
    • Ownership Structure Number of share outstanding 182,679,012 Par value 1.30 euro Share capital 237,482,715.60 euro fully paid-in 10.21 Individuals and Others 23.06 Institutional Investors and Banks 66.73 Edizione Holding S.p.A. % Shareholders
      • Sales by region: Sales by brand:
    • Annual turnover 108 109 112 125 145 Net Income (million euro) 1,859 1,704 1,765 1,911 2,085 Revenues (million euro) 2003 2004 2005 2006 2007 Year
      • Thank you for your kind attention !