About The Midmarket Institute The Midmarket Institute is the first organization and portal focused exclusively on the midmarket. The objective of the Institute is to foster greater understanding, collaboration and commerce among and between midmarket companies and those that support them. The Institute is building the largest resource center for midmarket companies, their suppliers, capital providers, influencers and advisors to learn, buy, sell and partner – all centered on the important, common and recurring business challenges of midsize companies. Through its online presence at www.midmarket.org, in-person events, publishing, sponsored research and advocacy, the Institute is committed to helping midmarket companies succeed in these challenging economic times. For a short video on our perspective of the midmarket and what we do, click on this link - http://goo.gl/Azw4m. Midmarket companies face unique challenges not faced by big companies or small companies. The Midmarket Institute has developed a unique taxonomy to help midsize company executives quickly identify their important Business Challenges and locate practical solutions. Every day, members can review their top challenges on their home page and see at glance the latest solutions available in the Knowledge Center, Business Toolkits, Community, Events or Marketplace sections of the Institute. We have over 8,000 pieces of content, over 300 original video clips of interviews with midmarket leaders and experts, and over 2000 business tools for the midmarket. The Midmarket Institute leaders and advisors include Don Huizenga, the former head of the Midmarket CEO Council for the Conference Board, Jack Stack, author of ‘A Stake in the Outcome’, Bo Burlingham, author of ‘Small Giants’, Hans Zobel, former President of Festo North America and David Thomson, author of ‘Blueprint to a Billion, among others.

1. WHAT IS THE
MIDMARKET
INSTITUTE?

2. Founded circa. 2009
The HUB for midsize companies,
suppliers, capital providers,
advisors and influencers worldwide
Click to watch video
on importance of midmarket and what Midmarket Institute does
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3. THE MIDMARKET is
THE GROWTH ENGINE
of every country’s economy.
Ram V. Iyer
Founder & President
The Midmarket Institute
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4. WE’RE CHANGING
the way the world
thinks about business.

5. FOCUS ON
IMPORTANT, COMMON & RECURRING
business challenges
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6. SOLUTIONS HUB
For midmarket players to overcome
their business challenges – with
content, tools, events and experts
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7. COMMUNITY HUB
Bringing midmarket companies, suppliers,
advisors, capital providers, influencers &
job seekers together.
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8. COMMERCE HUB
Midmarket players can buy and sell
24/7, 365 days a year
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9. SOLUTIONS HUB
COMMERCE HUB
Midmarket players can buy and sell
24/7, 365 days a year
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10. Taxonomy of midmarket
business characteristics to
construct their unique
business profile (and
challenges).
SOLUTIONS HUB
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11. Find problems for your
unique profile – using our
Challenge Finder tool
SOLUTIONS HUB
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12. SOLUTIONS HUB
Tap into largest Knowledge Center to solve
business challenges of the midmarket–
over 10,000 pieces of content.
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13. Solve problems with
our library of
business tools –
templates, checklists,
and more
SOLUTIONS HUB
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14. Tap into our library of geographic
resources – market data on metro
areas, states and exporting data
on 200 countries.
SOLUTIONS HUB
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15. Attend Institute and industry events–
in-person and virtual - addressing
specific challenges and interests of
midmarket companies. SOLUTIONS HUB
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16. SOLUTIONS HUB
Leverage Mi Page – Each member has a personal page showing their
top challenges and new solutions every day from our Knowledge
Center, Business Tools, Community, Events and Marketplace.
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17. COMMUNITY HUB
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18. COMMUNITY HUB
Member Blogs
Members can start their own blog and
engage the midmarket community
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19. COMMUNITY HUB
Midsize company members can start a SIG and engage
other members with similar interests while excluding
vendors from the SIG.
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20. COMMUNITY HUB
Suppliers, advisors,
capital providers and
influencers can start SIGs
and engage midsize
company members.
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21. Midsize companies can go
around the website with
complete privacy using our
“ANONYMIZE ME” function.
COMMUNITY HUB
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22. Ask an Expert
Members can get help
from other members
who have
“BEEN THERE, DONE THAT”
using our Ask-an-Expert
feature.
COMMUNITY HUB
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23. COMMERCE HUB
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24. Midmarket World
For all things midmarket!
www.midmarketworld.com
Coming September 2012
COMMERCE HUB
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25. •The world’s largest
marketplace for the
midmarket including
Directories for all types
of vendors to the
midmarket
•Engaging virtual trade
show for buyers
COMMERCE HUB
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26. Watch this video about why
you should get a listing in
Midmarket World
COMMERCE HUB
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27. COMMERCE HUB
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28. Additional Services
• Midmarket Daily Alert (midmarket news from across the country & the world)
• Midmarket Insider – our monthly Newsletter
• The Midmarket Institute Update - Periodic reports on new developments
• Thought Leader Videos – American, European,…
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29. THERE ARE MANY
MIDMARKETS
We have dedicated
sites focused on
NICHES, including:
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30. • Midmarket Manufacturing
• Expand Across America
• Exporting
• Family Owned Businesses
• High Growth Companies – The Gazelles
• Small Giants
• Best of the American Midmarket
• Global Best Practices – The German
Mittelstand
• Midmarket CEOs
• Selling to the Midmarket
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31. We are a group of people steeped in the midmarket:
Don Huizenga
former head of the Midmarket CEO Council for the Conference Board; former President of the World
Foundry Association.
Ram V. Iyer
former CEO and expert on the midmarket, steeped in the midmarket for the last five years – across the
US, Europe and Asia, interviewing over 50 midmarket CEOs and experts
Marc D. LeVine
former marketing and PR executive with over 20 years of on-line and print media experience
Advisors include:
Bo Burlingham (Small Giants), David Thompson (Blueprint to a Billion); Jack Stack (The Great Game of
Business); Hans Zobel (former North American CEO of Festo).
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32. Follow us on:
• LinkedIn at
http://www.linkedin.com/company/
the-midmarket-institute
• Facebook at
https://www.facebook.com/pages/T
he-Midmarket/133612563318414
• Twitter at
www.twitter.com/midmarket
• YouTube at
www.youtube.com/midmarket
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33. Come and join us – if you are with :
• Midsize Company
• Supplier to Midsize Companies
• Advisor & Consultant
• Capital Provider
• Influencer
• Government Agency
• Education Institution
• Media Organization
• Association
• Union
• An Individual …become a MEMBER today!
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34. Ram V. Iyer
Founder & President
5 Independence Way Suite 300
Princeton, NJ 08540
info@midmarket.org
Phone: (609) 275 6300
Fax: (609) 916-1324
www.midmarket.org
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