WHAT IS THEMIDMARKETINSTITUTE?
Founded circa. 2009                 The HUB for midsize companies,                    suppliers, capital providers,       ...
THE MIDMARKET is                   THE GROWTH ENGINE                of every country’s economy.                           ...
WE’RE CHANGINGthe way the worldthinks about business.
FOCUS ON                IMPORTANT, COMMON & RECURRING                     business challengesNovember 2012            © 20...
SOLUTIONS HUB                For midmarket players to overcome                   their business challenges – with         ...
COMMUNITY HUB     Bringing midmarket companies, suppliers,       advisors, capital providers, influencers &               ...
COMMERCE HUB                Midmarket players can buy and sell                             24/7, 365 days a yearNovember 2...
SOLUTIONS HUB                       COMMERCE HUB                Midmarket players can buy and sell                        ...
Taxonomy of midmarket      business characteristics to        construct their unique         business profile (and        ...
Find problems for your                       unique profile – using our                       Challenge Finder tool       ...
SOLUTIONS HUB                Tap into largest Knowledge Center to solve                 business challenges of the midmark...
Solve problems with                                            our library of                                          bus...
Tap into our library of geographic                resources – market data on metro                  areas, states and expo...
Attend Institute and industry events–    in-person and virtual - addressing   specific challenges and interests of        ...
SOLUTIONS HUB                Leverage Mi Page – Each member has a personal page showing their                  top challen...
COMMUNITY HUBNovember 2012   © 2012 The Midmarket Institute   17
COMMUNITY HUB Member Blogs Members can start their own blog and engage the midmarket communityNovember 2012        © 2012 ...
COMMUNITY HUB                Midsize company members can start a SIG and engage                other members with similar ...
COMMUNITY HUB                                 Suppliers, advisors,                               capital providers and    ...
Midsize companies can go  around the website with complete privacy using our  “ANONYMIZE ME” function.                    ...
Ask an Expert Members can get help from other members       who have“BEEN THERE, DONE THAT”using our Ask-an-Expert        ...
COMMERCE HUBNovember 2012   © 2012 The Midmarket Institute   23
Midmarket World                                                   For all things midmarket!                               ...
•The world’s largest                                    marketplace for the                                    midmarket i...
Watch this video about why                                     you should get a listing in                                ...
COMMERCE HUBNovember 2012   © 2012 The Midmarket Institute   27
Additional Services • Midmarket Daily Alert (midmarket news from across the country & the world) • Midmarket Insider – our...
THERE ARE MANY   MIDMARKETS   We have dedicated   sites focused on   NICHES, including:November 2012       © 2012 The Midm...
• Midmarket Manufacturing      • Expand Across America      • Exporting      • Family Owned Businesses      • High Growth ...
We are a group of people steeped in the midmarket:     Don Huizenga       former head of the Midmarket CEO Council for the...
Follow us on:                                            • LinkedIn at                                                 htt...
Come and join us – if you are with :         • Midsize Company         • Supplier to Midsize Companies         • Advisor &...
Ram V. Iyer                    Founder & President                5 Independence Way Suite 300                      Prince...
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The Midmarket Institute - Overview

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About The Midmarket Institute

The Midmarket Institute is the first organization and portal focused exclusively on the midmarket. The objective of the Institute is to foster greater understanding, collaboration and commerce among and between midmarket companies and those that support them. The Institute is building the largest resource center for midmarket companies, their suppliers, capital providers, influencers and advisors to learn, buy, sell and partner – all centered on the important, common and recurring business challenges of midsize companies.

Through its online presence at www.midmarket.org, in-person events, publishing, sponsored research and advocacy, the Institute is committed to helping midmarket companies succeed in these challenging economic times. For a short video on our perspective of the midmarket and what we do, click on this link - http://goo.gl/Azw4m.

Midmarket companies face unique challenges not faced by big companies or small companies. The Midmarket Institute has developed a unique taxonomy to help midsize company executives quickly identify their important Business Challenges and locate practical solutions. Every day, members can review their top challenges on their home page and see at glance the latest solutions available in the Knowledge Center, Business Toolkits, Community, Events or Marketplace sections of the Institute. We have over 8,000 pieces of content, over 300 original video clips of interviews with midmarket leaders and experts, and over 2000 business tools for the midmarket.

The Midmarket Institute leaders and advisors include Don Huizenga, the former head of the Midmarket CEO Council for the Conference Board, Jack Stack, author of ‘A Stake in the Outcome’, Bo Burlingham, author of ‘Small Giants’, Hans Zobel, former President of Festo North America and David Thomson, author of ‘Blueprint to a Billion, among others.

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Transcript of "The Midmarket Institute - Overview "

  1. 1. WHAT IS THEMIDMARKETINSTITUTE?
  2. 2. Founded circa. 2009 The HUB for midsize companies, suppliers, capital providers, advisors and influencers worldwide Click to watch video on importance of midmarket and what Midmarket Institute doesNovember 2012 © 2012 The Midmarket Institute 2
  3. 3. THE MIDMARKET is THE GROWTH ENGINE of every country’s economy. Ram V. Iyer Founder & President The Midmarket InstituteNovember 2012 © 2012 The Midmarket Institute 3
  4. 4. WE’RE CHANGINGthe way the worldthinks about business.
  5. 5. FOCUS ON IMPORTANT, COMMON & RECURRING business challengesNovember 2012 © 2012 The Midmarket Institute 5
  6. 6. SOLUTIONS HUB For midmarket players to overcome their business challenges – with content, tools, events and expertsNovember 2012 © 2012 The Midmarket Institute 6
  7. 7. COMMUNITY HUB Bringing midmarket companies, suppliers, advisors, capital providers, influencers & job seekers together.November 2012 © 2012 The Midmarket Institute 7
  8. 8. COMMERCE HUB Midmarket players can buy and sell 24/7, 365 days a yearNovember 2012 © 2012 The Midmarket Institute 8
  9. 9. SOLUTIONS HUB COMMERCE HUB Midmarket players can buy and sell 24/7, 365 days a yearNovember 2012 © 2012 The Midmarket Institute 9
  10. 10. Taxonomy of midmarket business characteristics to construct their unique business profile (and challenges). SOLUTIONS HUBNovember 2012 © 2012 The Midmarket Institute 10
  11. 11. Find problems for your unique profile – using our Challenge Finder tool SOLUTIONS HUBNovember 2012 © 2012 The Midmarket Institute 11
  12. 12. SOLUTIONS HUB Tap into largest Knowledge Center to solve business challenges of the midmarket– over 10,000 pieces of content.November 2012 © 2012 The Midmarket Institute 12
  13. 13. Solve problems with our library of business tools – templates, checklists, and more SOLUTIONS HUBNovember 2012 © 2012 The Midmarket Institute 13
  14. 14. Tap into our library of geographic resources – market data on metro areas, states and exporting data on 200 countries. SOLUTIONS HUBNovember 2012 © 2012 The Midmarket Institute 14
  15. 15. Attend Institute and industry events– in-person and virtual - addressing specific challenges and interests of midmarket companies. SOLUTIONS HUBNovember 2012 © 2012 The Midmarket Institute 15
  16. 16. SOLUTIONS HUB Leverage Mi Page – Each member has a personal page showing their top challenges and new solutions every day from our Knowledge Center, Business Tools, Community, Events and Marketplace.November 2012 © 2012 The Midmarket Institute 16
  17. 17. COMMUNITY HUBNovember 2012 © 2012 The Midmarket Institute 17
  18. 18. COMMUNITY HUB Member Blogs Members can start their own blog and engage the midmarket communityNovember 2012 © 2012 The Midmarket Institute 18
  19. 19. COMMUNITY HUB Midsize company members can start a SIG and engage other members with similar interests while excluding vendors from the SIG.November 2012 © 2012 The Midmarket Institute 19
  20. 20. COMMUNITY HUB Suppliers, advisors, capital providers and influencers can start SIGs and engage midsize company members.November 2012 © 2012 The Midmarket Institute 20
  21. 21. Midsize companies can go around the website with complete privacy using our “ANONYMIZE ME” function. COMMUNITY HUBNovember 2012 © 2012 The Midmarket Institute 21
  22. 22. Ask an Expert Members can get help from other members who have“BEEN THERE, DONE THAT”using our Ask-an-Expert feature. COMMUNITY HUBNovember 2012 © 2012 The Midmarket Institute 22
  23. 23. COMMERCE HUBNovember 2012 © 2012 The Midmarket Institute 23
  24. 24. Midmarket World For all things midmarket! www.midmarketworld.com Coming September 2012 COMMERCE HUBNovember 2012 © 2012 The Midmarket Institute 24
  25. 25. •The world’s largest marketplace for the midmarket including Directories for all types of vendors to the midmarket •Engaging virtual trade show for buyers COMMERCE HUBNovember 2012 © 2012 The Midmarket Institute 25
  26. 26. Watch this video about why you should get a listing in Midmarket World COMMERCE HUBNovember 2012 © 2012 The Midmarket Institute 26
  27. 27. COMMERCE HUBNovember 2012 © 2012 The Midmarket Institute 27
  28. 28. Additional Services • Midmarket Daily Alert (midmarket news from across the country & the world) • Midmarket Insider – our monthly Newsletter • The Midmarket Institute Update - Periodic reports on new developments • Thought Leader Videos – American, European,…November 2012 © 2012 The Midmarket Institute 28
  29. 29. THERE ARE MANY MIDMARKETS We have dedicated sites focused on NICHES, including:November 2012 © 2012 The Midmarket Institute 29
  30. 30. • Midmarket Manufacturing • Expand Across America • Exporting • Family Owned Businesses • High Growth Companies – The Gazelles • Small Giants • Best of the American Midmarket • Global Best Practices – The German Mittelstand • Midmarket CEOs • Selling to the MidmarketNovember 2012 © 2012 The Midmarket Institute 30
  31. 31. We are a group of people steeped in the midmarket: Don Huizenga former head of the Midmarket CEO Council for the Conference Board; former President of the World Foundry Association. Ram V. Iyer former CEO and expert on the midmarket, steeped in the midmarket for the last five years – across the US, Europe and Asia, interviewing over 50 midmarket CEOs and experts Marc D. LeVine former marketing and PR executive with over 20 years of on-line and print media experience Advisors include: Bo Burlingham (Small Giants), David Thompson (Blueprint to a Billion); Jack Stack (The Great Game of Business); Hans Zobel (former North American CEO of Festo).November 2012 © 2012 The Midmarket Institute 31
  32. 32. Follow us on: • LinkedIn at http://www.linkedin.com/company/ the-midmarket-institute • Facebook at https://www.facebook.com/pages/T he-Midmarket/133612563318414 • Twitter at www.twitter.com/midmarket • YouTube at www.youtube.com/midmarketNovember 2012 © 2012 The Midmarket Institute 32
  33. 33. Come and join us – if you are with : • Midsize Company • Supplier to Midsize Companies • Advisor & Consultant • Capital Provider • Influencer • Government Agency • Education Institution • Media Organization • Association • Union • An Individual …become a MEMBER today!November 2012 © 2012 The Midmarket Institute 33
  34. 34. Ram V. Iyer Founder & President 5 Independence Way Suite 300 Princeton, NJ 08540 info@midmarket.org Phone: (609) 275 6300 Fax: (609) 916-1324 www.midmarket.orgNovember 2012 © 2012 The Midmarket Institute 34

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