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Survey Results: Valentine’s Day Spending
Survey Results: Valentine’s Day Spending <ul><li>1,031 respondents were surveyed from  http://www.iwillteachyoutoberich.co...
Snapshot <ul><li>77% of respondents spent money on Valentine’s Day this year </li></ul><ul><li>Men are more likely to spen...
Who spent money on Valentine’s Day 2008? Base = 1,031 <ul><li>Men are most likely to spend money on Valentine’s day </li><...
Where did people spend their money? Multiple responses accepted Purchases within categories Mean spending by category $77 ...
Who did people spend their money on? Recipients of Valentine’s Day spending Mean spending by category n = 598 n = 195 $131...
Analysis brought to you by FindABetterBank www.FindABetterBank.com Need a new bank? We have unbiased research about banks ...
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Valentine's Day Spending Survey (2008) from Iwillteachyoutoberich

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I ran a study of 1,000+ readers on my blog, iwillteachyoutoberich.com, asking them about how they spent for Valentine's Day 2008.

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Transcript of "Valentine's Day Spending Survey (2008) from Iwillteachyoutoberich"

  1. 1. Survey Results: Valentine’s Day Spending
  2. 2. Survey Results: Valentine’s Day Spending <ul><li>1,031 respondents were surveyed from http://www.iwillteachyoutoberich.com about how much they spent on Valentine’s Day 2008 </li></ul><ul><li>I Will Teach You To Be Rich is a blog on personal finance and entrepreneurship for college students, recent college grads and everyone else </li></ul><ul><ul><li>Featured in the New York Times, Wall Street Journal and Yahoo Finance </li></ul></ul><ul><ul><li>Contact: [email_address] </li></ul></ul><ul><li>Analysis brought to you by: </li></ul><ul><li>www.FindABetterBank.com </li></ul>
  3. 3. Snapshot <ul><li>77% of respondents spent money on Valentine’s Day this year </li></ul><ul><li>Men are more likely to spend money on Valentine’s Day then women (79% versus 71%) </li></ul><ul><ul><li>Men also spent more ($112 versus $66) </li></ul></ul><ul><li>Boyfriends and girlfriends spent more than husbands and wives </li></ul><ul><ul><li>Respondents spent $119 on their boyfriends or girlfriends, but only $94 on their husbands or wives </li></ul></ul>
  4. 4. Who spent money on Valentine’s Day 2008? Base = 1,031 <ul><li>Men are most likely to spend money on Valentine’s day </li></ul><ul><ul><li>29% of women didn’t spend any money on Valentine’s Day, compared to only 21% of men </li></ul></ul><ul><li>Younger people are more likely to opt out </li></ul><ul><ul><li>24% of people under 30 didn’t spend any money on Valentine’s Day, but only 15% people over 45 resisted the urge to participate monetarily </li></ul></ul><ul><li>Valentine’s Day is a luxury for lower-income earners </li></ul><ul><ul><li>30% of people earning less than $30,000/yr didn’t spend money on Valentine’s Day, but only 20% of people earning $75,000/yr or more kept their money in their pockets </li></ul></ul>
  5. 5. Where did people spend their money? Multiple responses accepted Purchases within categories Mean spending by category $77 $62 $37 $39 $6 $6 $15 $10 $49 $68 $105 $90 $86 $51 $36 $23 $112 $66 Mean of total spending (for people who spent $) Base = 793 n = 598 n = 195 Female Male
  6. 6. Who did people spend their money on? Recipients of Valentine’s Day spending Mean spending by category n = 598 n = 195 $131 $73 $103 $57 $59 $37 $87 $137 $54 $44 $112 $66 Mean of total spending (for people who spent $) Base = 793 Female Male
  7. 7. Analysis brought to you by FindABetterBank www.FindABetterBank.com Need a new bank? We have unbiased research about banks all over the US
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