Survey Results: Valentine’s Day Spending

Survey Results: Valentine’s Day Spending 1,031 respondents were surveyed from http://www.iwillteachyoutoberich.com about how much they spent on Valentine’s Day 2008 I Will Teach You To Be Rich is a blog on personal finance and entrepreneurship for college students, recent college grads and everyone else Featured in the New York Times, Wall Street Journal and Yahoo Finance Contact: [email_address] Analysis brought to you by: www.FindABetterBank.com

1,031 respondents were surveyed from http://www.iwillteachyoutoberich.com about how much they spent on Valentine’s Day 2008

I Will Teach You To Be Rich is a blog on personal finance and entrepreneurship for college students, recent college grads and everyone else

Featured in the New York Times, Wall Street Journal and Yahoo Finance

Contact: [email_address]

Analysis brought to you by:

www.FindABetterBank.com

Snapshot 77% of respondents spent money on Valentine’s Day this year Men are more likely to spend money on Valentine’s Day then women (79% versus 71%) Men also spent more ($112 versus $66) Boyfriends and girlfriends spent more than husbands and wives Respondents spent $119 on their boyfriends or girlfriends, but only $94 on their husbands or wives

77% of respondents spent money on Valentine’s Day this year

Men are more likely to spend money on Valentine’s Day then women (79% versus 71%)

Men also spent more ($112 versus $66)

Boyfriends and girlfriends spent more than husbands and wives

Respondents spent $119 on their boyfriends or girlfriends, but only $94 on their husbands or wives

Who spent money on Valentine’s Day 2008? Base = 1,031 Men are most likely to spend money on Valentine’s day 29% of women didn’t spend any money on Valentine’s Day, compared to only 21% of men Younger people are more likely to opt out 24% of people under 30 didn’t spend any money on Valentine’s Day, but only 15% people over 45 resisted the urge to participate monetarily Valentine’s Day is a luxury for lower-income earners 30% of people earning less than $30,000/yr didn’t spend money on Valentine’s Day, but only 20% of people earning $75,000/yr or more kept their money in their pockets

Men are most likely to spend money on Valentine’s day

29% of women didn’t spend any money on Valentine’s Day, compared to only 21% of men

Younger people are more likely to opt out

24% of people under 30 didn’t spend any money on Valentine’s Day, but only 15% people over 45 resisted the urge to participate monetarily

Valentine’s Day is a luxury for lower-income earners

30% of people earning less than $30,000/yr didn’t spend money on Valentine’s Day, but only 20% of people earning $75,000/yr or more kept their money in their pockets

Where did people spend their money? Multiple responses accepted Purchases within categories Mean spending by category $77 $62 $37 $39 $6 $6 $15 $10 $49 $68 $105 $90 $86 $51 $36 $23 $112 $66 Mean of total spending (for people who spent $) Base = 793 n = 598 n = 195 Female Male

Who did people spend their money on? Recipients of Valentine’s Day spending Mean spending by category n = 598 n = 195 $131 $73 $103 $57 $59 $37 $87 $137 $54 $44 $112 $66 Mean of total spending (for people who spent $) Base = 793 Female Male

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