Valentine's Day Spending Survey (2008) from Iwillteachyoutoberich

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I ran a study of 1,000+ readers on my blog, iwillteachyoutoberich.com, asking them about how they spent for Valentine's Day 2008.

I ran a study of 1,000+ readers on my blog, iwillteachyoutoberich.com, asking them about how they spent for Valentine's Day 2008.

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  • 1. Survey Results: Valentine’s Day Spending
  • 2. Survey Results: Valentine’s Day Spending
    • 1,031 respondents were surveyed from http://www.iwillteachyoutoberich.com about how much they spent on Valentine’s Day 2008
    • I Will Teach You To Be Rich is a blog on personal finance and entrepreneurship for college students, recent college grads and everyone else
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    • Analysis brought to you by:
    • www.FindABetterBank.com
  • 3. Snapshot
    • 77% of respondents spent money on Valentine’s Day this year
    • Men are more likely to spend money on Valentine’s Day then women (79% versus 71%)
      • Men also spent more ($112 versus $66)
    • Boyfriends and girlfriends spent more than husbands and wives
      • Respondents spent $119 on their boyfriends or girlfriends, but only $94 on their husbands or wives
  • 4. Who spent money on Valentine’s Day 2008? Base = 1,031
    • Men are most likely to spend money on Valentine’s day
      • 29% of women didn’t spend any money on Valentine’s Day, compared to only 21% of men
    • Younger people are more likely to opt out
      • 24% of people under 30 didn’t spend any money on Valentine’s Day, but only 15% people over 45 resisted the urge to participate monetarily
    • Valentine’s Day is a luxury for lower-income earners
      • 30% of people earning less than $30,000/yr didn’t spend money on Valentine’s Day, but only 20% of people earning $75,000/yr or more kept their money in their pockets
  • 5. Where did people spend their money? Multiple responses accepted Purchases within categories Mean spending by category $77 $62 $37 $39 $6 $6 $15 $10 $49 $68 $105 $90 $86 $51 $36 $23 $112 $66 Mean of total spending (for people who spent $) Base = 793 n = 598 n = 195 Female Male
  • 6. Who did people spend their money on? Recipients of Valentine’s Day spending Mean spending by category n = 598 n = 195 $131 $73 $103 $57 $59 $37 $87 $137 $54 $44 $112 $66 Mean of total spending (for people who spent $) Base = 793 Female Male
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