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Call script for students to get free bank accounts

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  • 1. “A unique voice on money, i w r d an do i l l ail d i wn fo ds, one singularly attuned to…his generation.” t e y t nt loa a c ac er I WIll h y tic act Vis u t o l tip e sp —San FranciSco chronicle o a iv it b e r s, b re i c on ads h . us h co m ee ts TEAch You by RAmIT SEThI founder and writer of iwillteachyoutoberich.com ToBE No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works
  • 2. I Will Teach You to Be Rich alert to students If you’re a student, there’s no reason you shouldn’t have an account with no fees and no minimums. If you decide to stick with a Big Bank account, make sure you’re in a student account with no annual fees. Here’s how the conversation will probably go: You: Hi, I’m a student and I’d like to get a savings account and a checking account with no annual fees. I’d like free checking and no minimum balance, please. Banker: I’m really sorry, but we don’t offer those anymore. You: Really? That’s interesting because [Bank of America/Wells Fargo/Washington Mutual/other competitor] is offering me that exact deal right now. Could you check again and tell me which comparable accounts you offer? (Eighty percent of the time, you’ll get a great account at this point. If not, ask for a supervisor.) suPervIsor: Hi, how can I help you? You: (Repeat argument from the beginning. If the supervisor doesn’t give you an option, add this:) Look, I’ve been a customer for X years and I want to find a way to make this work. Plus, I know that your customer-acquisition cost is more than two hundred dollars. What can you do to help me stay a customer? suPervIsor: What an astounding coincidence. My computer is suddenly allowing me to offer the exact account you asked for! You: Why, thank you, kind sir. (Sip Darjeeling tea.) You’re in a customer group that’s very profitable for banks: ING Direct and the American Bankers Association put the cost of acquiring a new customer between $100 and $3,500—including all of their advertising, personnel, and technology costs. They don’t want to lose you over something as small as a $5 monthly fee. Use this knowledge as leverage whenever you contact any financial company. 64
  • 3. Get the full book at Amazon.com About the book At last, for a generation that's materially ambitious yet financially clueless comes I Will Teach You To Be Rich, Ramit Sethi's 6-week personal finance program for 20-to-35-year-olds. A completely practical approach based around the four pillars of personal finance—banking, saving, budgeting, and investing—and the wealth-building ideas of personal entrepreneurship.

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