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2 ricky ramit seo presentation(2)

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Transcript

  • 1. SEO Strategy
    Ricky Magana
  • 2. Current Projects
    Off-Page Strategy:
    -Hire and Train SEO Interns
    -Interns Drive Link Campaign Outreach for target Keywords in Search Engines
    On-Page Strategy:
    Post Audit: Combing Posts and to Make sure content is structured to perform well in SERP
    SEO copywriting:
    -Keyword Research and Matching (of KW to relevant posts)
    -Rewriting the Meta description, Tags, and Title
    -Make sure posts are keyword optimized (proper
  • 3. Results: Last 2 Weeks
    Each Intern Compiled List of Blogger’s for Outreach
    Established Blogger Compensation Structure for Scrooge and Earn 1k
    Link Campaigns Began Last Week
    First Link Audit of 40 Posts. Of that, 10 most important were selected to Optimize first.
  • 4. Results: Next 2 Weeks
    Optimize the 10 selected Posts from Ramit’s Site according to SEO guidelines
    Obtain the 1st Posts with Keywords to link to Ramit’s Landing Pages.
    Track any differences in Search Engines
  • 5. Results Last 2 Months
    Traffic Breakdown June 2nd-Aug 2nd 2009
    Google Traffic 1year ago:
    68,806 visits
    Traffic Breakdown June 2nd-Aug 2nd 2010
    Google Traffic Current:
    81,396 visits
    + 7% from the same 2 months last year
    12,590 increase in Google Traffic
  • 6. Help/Input Needed
    Minimize time between Outreach and Posts?
    Is Blogger compensation Structure Most effective in advancing Link Campaigns in a Timely Manner.
    Ideas on Team Collaboration w/ interns