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Overview of IWT
Where we are
• Earn1k launch very successful, now
                                          The numbers

                 ...
Where are we going
          long-term?
•   Build a sustainable business that offers amazing
    free content -- and charg...
How?
• Optimize existing system to double sales
 •   Lead-gen, upsells, backend, sales page


• Introduce paid customer ac...
Where we are going
      now?

• Double sales in 8 weeks
• Deeply understand our users
• Improve team communication and pr...
Goal: Double sales
        in 8 weeks
• Goals: From $2k/day to $5k/day
• How?
 •   500 leads @ 1% conversion, more leads, ...
Improve team communication
   & project management

• #1 challenge for team is communication
• Weekly calls, bi-weekly tea...
What am I doing in
       NYC?
• PR: TV, radio, newspapers, magazines
• Partnerships: Content syndication, banks
• Novel m...
What are the pieces of
       IWT?
•   Analytics - Ciaran

•   B1K - Rachel

•   E1K funnel - Susan

•   Email advertising...
1 ramit august 3rd 2010   iwt overview
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  • Transcript of "1 ramit august 3rd 2010 iwt overview"

    1. 1. Overview of IWT
    2. 2. Where we are • Earn1k launch very successful, now The numbers 300,000+ readers/ automated month, • Virtually all sales have been organic 46,000+ newsletter subscribers • Great team 16,000+ on Earn1k prospect lists
    3. 3. Where are we going long-term? • Build a sustainable business that offers amazing free content -- and charges premium prices for premium content • Become the most trusted, useful source on living a rich life • Personal finance, negotiation, entrepreneurship, health/fitness, travel... • National recognition via PR/partnerships
    4. 4. How? • Optimize existing system to double sales • Lead-gen, upsells, backend, sales page • Introduce paid customer acquisition • Affiliate, PPC • Execute PR/partnerships • TV, radio, newspaper, columns • New products
    5. 5. Where we are going now? • Double sales in 8 weeks • Deeply understand our users • Improve team communication and project management
    6. 6. Goal: Double sales in 8 weeks • Goals: From $2k/day to $5k/day • How? • 500 leads @ 1% conversion, more leads, better conversion, increase AOV • Improve funnel • Launch mini-products • Restructure B1K
    7. 7. Improve team communication & project management • #1 challenge for team is communication • Weekly calls, bi-weekly team calls • Project plans • “Do less, but dominate”
    8. 8. What am I doing in NYC? • PR: TV, radio, newspapers, magazines • Partnerships: Content syndication, banks • Novel media: Webcasts
    9. 9. What are the pieces of IWT? • Analytics - Ciaran • B1K - Rachel • E1K funnel - Susan • Email advertising - Melissa • Lead gen - Jeff • Monetization - Matt • Overall, PR/branding - Ramit • SEO - Ricky
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