1 ramit august 3rd 2010 iwt overview

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Transcript

  • 1. Overview of IWT
  • 2. Where we are • Earn1k launch very successful, now The numbers 300,000+ readers/ automated month, • Virtually all sales have been organic 46,000+ newsletter subscribers • Great team 16,000+ on Earn1k prospect lists
  • 3. Where are we going long-term? • Build a sustainable business that offers amazing free content -- and charges premium prices for premium content • Become the most trusted, useful source on living a rich life • Personal finance, negotiation, entrepreneurship, health/fitness, travel... • National recognition via PR/partnerships
  • 4. How? • Optimize existing system to double sales • Lead-gen, upsells, backend, sales page • Introduce paid customer acquisition • Affiliate, PPC • Execute PR/partnerships • TV, radio, newspaper, columns • New products
  • 5. Where we are going now? • Double sales in 8 weeks • Deeply understand our users • Improve team communication and project management
  • 6. Goal: Double sales in 8 weeks • Goals: From $2k/day to $5k/day • How? • 500 leads @ 1% conversion, more leads, better conversion, increase AOV • Improve funnel • Launch mini-products • Restructure B1K
  • 7. Improve team communication & project management • #1 challenge for team is communication • Weekly calls, bi-weekly team calls • Project plans • “Do less, but dominate”
  • 8. What am I doing in NYC? • PR: TV, radio, newspapers, magazines • Partnerships: Content syndication, banks • Novel media: Webcasts
  • 9. What are the pieces of IWT? • Analytics - Ciaran • B1K - Rachel • E1K funnel - Susan • Email advertising - Melissa • Lead gen - Jeff • Monetization - Matt • Overall, PR/branding - Ramit • SEO - Ricky