EXITO EN DISPLAY MOVIL- Eshow Madrid 2012
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EXITO EN DISPLAY MOVIL- Eshow Madrid 2012

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EXITO EN DISPLAY MOVIL- Eshow Madrid 2012 EXITO EN DISPLAY MOVIL- Eshow Madrid 2012 Presentation Transcript

  • EXITO EN DISPLAY MOVIL Ramiro Sirvent ESHOW-MADRID-SEP 2012
  • INTRODUCCION
  • ENERO 2008 http://www.youtube.com/watch?v=EFczVWs-3Sc
  • NOVIEMBRE 2011 http://www.youtube.com/watch?v=0q2cJNOseSI
  • http://techcrunch.com/2012/09/19/comscore-4-out-of-5-smartphone-owners-use-device-to-shop-amazon-most-popular-mobile-retailer/
  • “eBay says that they expect to transact $10 billion in mobile in 2012”“Ebay has revised its global mCommerce forecast, predicting that it will generate almost $5bn worth of sales volume 2011” “Bay Inc. claims it generated close to $2 billion in global mobile sales in 2010” “2009, generating nearly $850 million in GMV” http://news.cnet.com/8301-1023_3-57519283-93/ebay-hits-mobile-milestones/
  • EXITO EN DISPLAY0 INFORMACION1 DEFINIR OBJETIVOS MOVILES2 IDENTIFICAR NUESTRO TARGET MOVIL3 CREAR SOPORTE MOVIL4 PUBLICITAR NUESTRO SOPORTE (DISPLAY)
  • 0INFORMACION
  • INFORMACIONIV Oleada estudio IAB sobre mobile Marketing http://www.iabspain.net/wp-content/uploads/downloads/2012/09/IV-Estudio-IAB-Spain-sobre-Mobile-Marketing_version_ejecutiva.pdf
  • INFORMACIONEstudio Inversion MMA España http://www.slideshare.net/mobiledreams/estudio-de-inversin-en-marketing-y-publicidad-mvil-2011-mma
  • INFORMACIONApps en España: The Appdate http://madrid.theappdate.com/informe-apps-septiembre-2012/
  • 1DEFINIR OBJETIVOS MOVILES
  • DEFINIR OBJETIVOS MOVILES Notoriedad Informacion Venta FidelizarImagen de marca
  • 2IDENTIFICAR NUESTRO TARGET
  • IDENTIFICAR A NUESTRO TARGET MOVIL http://itunes.apple.com/es/app/iab-spain-quien-es-quien-en/id522640395?mt=8
  • IDENTIFICAR A NUESTRO TARGET MOVIL
  • IDENTIFICAR A NUESTRO TARGET MOVIL
  • IDENTIFICAR A NUESTRO TARGET MOVIL
  • 3CREAR SOPORTE MOVIL
  • CREAR SOPORTE MOVILWeb movil Landing App Rich Media
  • CREAR SOPORTE MOVIL http://libro-blanco-webs.mmaspain.org http://mmaspain.com/libro-blanco-apps/libro-3n.html http://itunes.apple.com/es/app/iab-spain-quien-es-quien-en/id522640395?mt=8
  • 4PUBLICITAR NUESTRO SOPORTE
  • PUBLICITAR NUESTRO SOPORTE http://www.slideshare.net/IAB_Spain/medicin-de-audiencias-en-mobile-marketing-iab-spain
  • PUBLICITAR NUESTRO SOPORTE http://www.iabspain.net/wp-content/uploads/downloads/2012/06/IAB-estandares-formatos-mobile-tablet-2012.pdf
  • PUBLICITAR NUESTRO SOPORTE
  • PUBLICITAR NUESTRO SOPORTE
  • PUBLICITAR NUESTRO SOPORTE
  • PUBLICITAR NUESTRO SOPORTE Creatividades Performance
  • PUBLICITAR NUESTRO SOPORTE Creatividades Performance
  • PUBLICITAR NUESTRO SOPORTE Creatividades Branding
  • PUBLICITAR NUESTRO SOPORTE Frecuencias
  • PUBLICITAR NUESTRO SOPORTEFORMATOS RICH MEDIA HTML5
  • Case Study: Lanzamiento Ford B-Max
  • fordcanal motor
  • Creacion Soporte-formato
  • Creacion Soporte-formato
  • Creacion Soporte-formato
  • Desde móvil: http://creator.celtra.com/preview/12747
  • EXITO EN DISPLAY0 INFORMACION1 DEFINIR OBJETIVOS MOVILES2 IDENTIFICAR NUESTRO TARGET MOVIL3 CREAR SOPORTE MOVIL4 PUBLICITAR NUESTRO SOPORTE (DISPLAY)
  • EXITO EN DISPLAY MOVIL Ramiro Sirvent
  • MUCHAS GRACIAS! rsirvent@hi-media.com 676 356 250 @Ramirosir