Choose side & play
© 2013 Gestazión | www.gestazion.com
Victor Moreno
Pantera Super Fan

Ramiro Sueiro
Tigretón Addict

2
There are some legendary
rivalries between brands...

3
...and a very special one

4
They’ve been with us for a long, long time
Since
1974
Since
1973

5
Currently, consumers are
basically ‘nostalgics’

6
The challenge for 2013
Give new life to the brands
and their particular rivalry
in order to:

Position the product for the...
Digital strategy

Web and mobile gamified loyalty at two levels...

8
A collective challenge
Choose your side and join!

The Different

The Compelling

9
Two individual challenges

Be a ‘Pantiger’ and unlock all kinds of advantages!

Upgrade your level
With the barcodes you’l...
Two individual challenges

Be a ‘Pantiger’ and unlock all kinds of advantages!

Raise your
Social Score
Like, comment, twe...
A duel. Two rivals. One winner… BIMBO
After being active for only 4 months, the gamified loyalty
marketing strategy is alr...
What about you...

Are you Pantera or Tigretón?

Applause for
Pantera Rosa

Applause for
Tigretón

13
Look for this sign in the coffee area

We’d like to invite you all to enjoy your
favourite treat during the break

14
Thank you very much
for your attention J
www.panteraotigreton.es

15
Upcoming SlideShare
Loading in …5
×

Pantera vs Tigretón: Choose side & play

535
-1

Published on

A case of digital gamification marketing

Published in: Marketing, Sports, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
535
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Pantera vs Tigretón: Choose side & play

  1. 1. Choose side & play © 2013 Gestazión | www.gestazion.com
  2. 2. Victor Moreno Pantera Super Fan Ramiro Sueiro Tigretón Addict 2
  3. 3. There are some legendary rivalries between brands... 3
  4. 4. ...and a very special one 4
  5. 5. They’ve been with us for a long, long time Since 1974 Since 1973 5
  6. 6. Currently, consumers are basically ‘nostalgics’ 6
  7. 7. The challenge for 2013 Give new life to the brands and their particular rivalry in order to: Position the product for the 15 - 24 years-old target Boost sales Gain Social Media awareness 7
  8. 8. Digital strategy Web and mobile gamified loyalty at two levels... 8
  9. 9. A collective challenge Choose your side and join! The Different The Compelling 9
  10. 10. Two individual challenges Be a ‘Pantiger’ and unlock all kinds of advantages! Upgrade your level With the barcodes you’ll find on Pantera Rosa or Tigretón wrappers. The more codes, the more levels you’ll unlock and the better the prizes you can win every month. 10
  11. 11. Two individual challenges Be a ‘Pantiger’ and unlock all kinds of advantages! Raise your Social Score Like, comment, tweet or share monthly contents from Pantera or Tigretón. 11
  12. 12. A duel. Two rivals. One winner… BIMBO After being active for only 4 months, the gamified loyalty marketing strategy is already starting to deliver results: 38.000 Registered users 72.500 fans & followers 47.000 social interactions Average interaction per user: 12,00 Turnaround in sales evolution •  Pantera: from -13% to -1% •  Tigretón: from -8% to +6% 12
  13. 13. What about you... Are you Pantera or Tigretón? Applause for Pantera Rosa Applause for Tigretón 13
  14. 14. Look for this sign in the coffee area We’d like to invite you all to enjoy your favourite treat during the break 14
  15. 15. Thank you very much for your attention J www.panteraotigreton.es 15
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×