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C-Suite Briefing By Israel Ramirez and Eleanor Jones
Advertising Advertising and marketing go hand in hand, but advertising are methods of mass promotion of a product or service Advertising can consist of banners, search ads, e-mails, flyers, brochures, radio announcements, etc. Companies pay over 15 billion annually for market research (Li & Bernoff, 2008)
Measurement Tools Ways to find out that social networking/media is effective could be to assess Number of posts Time of day and year people post How many followers and the rate at which people start following Number of downloads, uploads, views Number of like/favorites Comments, ratings, subscriptions, bookmarks Page views Time spent on web page
Social Media aka Social Networks Connecting people to friends, family, and others with common interest More than 800 hospitals are using social media (Bennett 2010) Concerns
Social Media Policy Social media is an up and coming phenomenon, where everyone from businesses to personal thoughts are being advertised everyday Correspondence between faculty/staff and consumers shall be monitored and regulated for the reasons of:
Disclosing personal health information or confidential information
Crisis Management A crisis can be looked at as an event that proposes danger, or a turning point, or difficulty A crisis can be anything from environmentally related such as earthquake or a snow-in. Focus on the present situation not the external factors Evaluate, learn from the crisis, reset and move on
Thank You for Your Time! Questions or Comments References Alexa. YouTube- Broadcast Yourself. [Blog post]. Retrieved 22 April 2011 from http://www.alexa.com/siteinfor/youtube.com Bennett,E. 2010. Hospital Social Network List. http://www.ebennett.org/hsnl/data Burson-Marstell. (2009). Presenting: 10 of the Smartest Big Brands in Social Media. http://mashable.com/2009/02/06/social-media-smartest-brands/ Petrucci, Krysty 5 Reasons You Need a Social Media Manager. [Blog post]. Retrieved 22 April 2011. http://www.socialmediatodlya.com/drysty-perucci/250907/5-resons-you-need. Li, Charlene., & Bernoff, Josh. (2008). Groundswell: winning in a world transformed by social technologies. Boston, MS: Harvard Business Review Press. Manjoo, F. (2009). You Have No Friends. www.slate.com/id/2208678 Rollyson, C. S. (2008). The Mayo Clinic Case Study.” New Strategy for Enterprise Competitivenesshttp://rollyson.net/download/GHCJ/hc_case_MayoClinic.pdf YouTube Serves up 100 million videos a day online,” http://www.usatoday.com/tech/news/2006_07_16-youtube-views_x.htm.