Behavior analysis of a consumer towards choosing  a bank<br />-:By:-<br />“WHIMSIC GROUP”<br /><ul><li>RahulJogi
	Ram Upadhyay
RajkishanVinchhi
	Praveen Deora
PrakashDadawat</li></li></ul><li>Flow of Presentation<br /><ul><li> 	Banking & the origin of banks in India
 	Banking structure in India
 	Indian Banking Industry
 	Consumer behavior & decision parameters
 	Growth drivers
 	Research Methodology
 	Findings of the study
 	Conclusion
 	Recommendations</li></ul>1/17/2011<br />2<br />IIPM, Ahmedabad<br />
Banking & the origin of banks in India<br />Bankingmeans "Accepting Deposits for the purpose of lending or Investment of d...
	The General Bank of India, 1786
Swadeshi movement - Punjab National Bank, Bank of India, 	Bank 	of Baroda, Canara Bank, and so on were the pioneers.
	Phase I, II & III</li></ul>1/17/2011<br />3<br />IIPM, Ahmedabad<br />
Banking Structure in India<br />Source: Trend & Progress Report of Banking in India, 2005-06, RBI<br />1/17/2011<br />4<br...
1/17/2011<br />IIPM, Ahmedabad<br />5<br />The Reserve Bank of India<br /><ul><li> Established in the year 1935 under the ...
 Nationalized in the year 1949
Preamble:</li></ul>"...to regulate the issue of Bank Notes and keeping of reserves with a view to securing monetary stabil...
 Consolidated accounting
 Legal issues in bank frauds
 Divergence in assessments of non-performing assets and
 Supervisory rating model for banks.</li></ul> <br />
Indian Banking Industry<br /><ul><li> 	Growing at a rapid pace
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Consumer behavior analysis in selection of a bank

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An indepth analysis of the behavior of a consumer towards the selection of a bank.

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  • Whoever says money can not buy everything perhaps does not know where to go for shopping…. A very Good Morning to every one present here. We, the Whimsic Group, are here to deliver the outcome of the analysis of consumer’s behavior towards selection of a bank. But before that let me introduce you to my group members. Mr………………………. and I am Ram Upadhyay. The flow of our presentations will be ……………
  • Phase I – from 1786 to independencePhase II – from independence to 1990Phase III – after 1991
  • RRB – regional rural bank……….. NABARD – National bank for Agricultural and rural development……..
  • Psychology refers the internal and external influencer, sociology refers age,occupation
  • Consumer behavior analysis in selection of a bank

    1. 1. Behavior analysis of a consumer towards choosing a bank<br />-:By:-<br />“WHIMSIC GROUP”<br /><ul><li>RahulJogi
    2. 2. Ram Upadhyay
    3. 3. RajkishanVinchhi
    4. 4. Praveen Deora
    5. 5. PrakashDadawat</li></li></ul><li>Flow of Presentation<br /><ul><li> Banking & the origin of banks in India
    6. 6. Banking structure in India
    7. 7. Indian Banking Industry
    8. 8. Consumer behavior & decision parameters
    9. 9. Growth drivers
    10. 10. Research Methodology
    11. 11. Findings of the study
    12. 12. Conclusion
    13. 13. Recommendations</li></ul>1/17/2011<br />2<br />IIPM, Ahmedabad<br />
    14. 14. Banking & the origin of banks in India<br />Bankingmeans "Accepting Deposits for the purpose of lending or Investment of deposits of money from the public, repayable on demand or otherwise and withdraw by cheque, draft or otherwise."<br />-Banking Companies (Regulation) Act,1949<br /><ul><li> Originated during the rule of East India Company
    15. 15. The General Bank of India, 1786
    16. 16. Swadeshi movement - Punjab National Bank, Bank of India, Bank of Baroda, Canara Bank, and so on were the pioneers.
    17. 17. Phase I, II & III</li></ul>1/17/2011<br />3<br />IIPM, Ahmedabad<br />
    18. 18. Banking Structure in India<br />Source: Trend & Progress Report of Banking in India, 2005-06, RBI<br />1/17/2011<br />4<br />IIPM, Ahmedabad<br />
    19. 19. 1/17/2011<br />IIPM, Ahmedabad<br />5<br />The Reserve Bank of India<br /><ul><li> Established in the year 1935 under the RBI Act, 1934
    20. 20. Nationalized in the year 1949
    21. 21. Preamble:</li></ul>"...to regulate the issue of Bank Notes and keeping of reserves with a view to securing monetary stability in India and generally to operate the currency and credit system of the country to its advantage.“<br />Current Focus:<br /><ul><li> Supervision of financial institutions
    22. 22. Consolidated accounting
    23. 23. Legal issues in bank frauds
    24. 24. Divergence in assessments of non-performing assets and
    25. 25. Supervisory rating model for banks.</li></ul> <br />
    26. 26. Indian Banking Industry<br /><ul><li> Growing at a rapid pace
    27. 27. Banking assets to reach US $1 trillion during 2010
    28. 28. Customer centric approach adopted</li></ul>Source: www.tradingeconomics.com<br />1/17/2011<br />6<br />IIPM, Ahmedabad<br />
    29. 29. Consumer behavior and decision parameters<br />Consumer behavior:<br /><ul><li> Consumer behavior is the study of when, why, how, and where people do or do not buy a product/service.
    30. 30. It blends the elements of </li></ul> Psychology,<br />Sociology &<br />Economics.<br />1/17/2011<br />7<br />IIPM, Ahmedabad<br />
    31. 31. Decision Parameters:<br /><ul><li> What is needed?
    32. 32. What will you do now?
    33. 33. How will you do it?
    34. 34. Is the decision worthy enough?</li></ul>1/17/2011<br />8<br />IIPM, Ahmedabad<br />
    35. 35. Porter’s 5 force Model<br />1/17/2011<br />9<br />IIPM, Ahmedabad<br />
    36. 36. Growth Drivers<br />Demand Based<br />Supply Based<br />Sustained economic liberalization<br />Increase in banking services<br />Heavy infrastructure investment<br />Banks transformed into advisory institutions<br />Growing middle class<br />Cultural deposition more attuned to banks<br />Extreme involvement of consumer in decision making.<br />1/17/2011<br />10<br />IIPM, Ahmedabad<br />
    37. 37. Research Methodology<br /><ul><li>Research Objectives:</li></ul> To understand the behavior of consumers while selecting a bank.<br /><ul><li>Data Sources:</li></ul> a) Primary data – Questionnaires<br /> b) Secondary data – Journals, brochures of banks, internet and books.<br /><ul><li>Sample Design:</li></ul> Area covered - Ahmedabad & Baroda.<br />Time frame - 15 days<br />Sample size - 100<br />1/17/2011<br />11<br />IIPM, Ahmedabad<br />
    38. 38. Findings of the study<br />Decision aspects for selecting a bank: (Based on questionnaire)<br /><ul><li> Rate of interest
    39. 39. Convenience
    40. 40. Easy loans
    41. 41. Free checking options
    42. 42. Online payment easy
    43. 43. ATM gives deposit facility
    44. 44. Overdraft protection plan
    45. 45. Small business loans
    46. 46. One-stop-shop</li></ul>1/17/2011<br />12<br />IIPM, Ahmedabad<br />
    47. 47. Data Analysis (Based on Questionnaires):<br />1/17/2011<br />13<br />IIPM, Ahmedabad<br />
    48. 48. 1/17/2011<br />14<br />IIPM, Ahmedabad<br />
    49. 49. 1/17/2011<br />15<br />IIPM, Ahmedabad<br />
    50. 50. 1/17/2011<br />16<br />IIPM, Ahmedabad<br />
    51. 51. 1/17/2011<br />17<br />IIPM, Ahmedabad<br />
    52. 52. 1/17/2011<br />18<br />IIPM, Ahmedabad<br />
    53. 53. 1/17/2011<br />19<br />IIPM, Ahmedabad<br />
    54. 54. 1/17/2011<br />20<br />IIPM, Ahmedabad<br />
    55. 55. 1/17/2011<br />21<br />IIPM, Ahmedabad<br />
    56. 56. 1/17/2011<br />22<br />IIPM, Ahmedabad<br />
    57. 57. SWOT Analysis:<br /><ul><li> Money power
    58. 58. Brand image
    59. 59. Service quality
    60. 60. Large network branches
    61. 61. Excellent communication skills with the Executives.
    62. 62. High targets to executives
    63. 63. High expenses on advertisements
    64. 64. Complicated plans
    65. 65. Many competitors
    66. 66. Huge market is untapped
    67. 67. Young Population
    68. 68. Increasing awareness level
    69. 69. Strong distribution network
    70. 70. Increase in competition
    71. 71. Saturation of urban market
    72. 72. Product differentiation is difficult
    73. 73. Increase in tax liabilities</li></ul>1/17/2011<br />23<br />IIPM, Ahmedabad<br />
    74. 74. Conclusion<br /><ul><li> No major differentiating factor
    75. 75. Decision factors were based on ROI, Convenience & range of operations.
    76. 76. Customer desired a Human Interface based system
    77. 77. More reliability expected
    78. 78. Demand of improved Security system
    79. 79. RBI is working efficiently</li></ul>1/17/2011<br />24<br />IIPM, Ahmedabad<br />
    80. 80. Recommendations:<br /><ul><li> Involvement of more attractive offers in the brochures.
    81. 81. Educate the consumers with latest offerings.
    82. 82. Guide consumers with the schemes.
    83. 83. Quick and prominent response to queries.
    84. 84. Tap the full potential market on both urban as well as rural level.
    85. 85. Improvements as per the change in the Government policies.
    86. 86. Treat each consumer equally.
    87. 87. Assure security for their investments.
    88. 88. Target the influencers for getting more business.</li></ul>1/17/2011<br />25<br />IIPM, Ahmedabad<br />
    89. 89. THANK YOU<br />1/17/2011<br />26<br />IIPM, Ahmedabad<br />
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