Cuba

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Cuba

  1. 1. C U B A & IT’S TOURISM<br />SUSTAINABILITY STRUGGLES<br /> BY<br /> MURTAZA MEHDI<br />
  2. 2.
  3. 3. Geographic<br />
  4. 4. The Caribbean<br />
  5. 5. Serenity <br />
  6. 6. Cigars Sugar Coffee<br />
  7. 7. Cuban People?<br />
  8. 8. ?<br />
  9. 9. Hahah.. NO<br />
  10. 10. Cubans<br />Before 1492 – Aboriginal Population until Christopher Columbus arrived<br />African slaves were brought to Cuba<br />Current population:<br /> 60% Spaniards born on the island with 30% African descendants and 10% mix<br />Best education and healthcare system in Latin America<br />97% literacy rate <br />Best healthcare system (free for Cubanos!!!)<br />
  11. 11. Land & Culture<br />Unique Fusion of Spanish, Aboriginal and Africans<br />Music+ Food+ Singing / Dancing = Fiestas and divorces (Myth due to highest divorce rate)<br />Large Catholic population<br />47% Catholics<br />Beautiful cathedrals and monasteries <br />Rich Spanish and colonial architect and heritage<br />Beautiful Caribbean beaches (Strips)<br />
  12. 12.
  13. 13. Political Instability<br />1902 – Mafioso power and corruption in Havana<br />Hotels, Casinos, Entertainment, Brothels and Drugs<br />1950 – Rebellious Revolution – Castro and Guevara<br />1959 – US embargo and fall of the USSR<br />
  14. 14. Enclave Tourism<br />Ministerio del Turismo.<br />Ristricting Cubans to attract with tourist<br />Result of this isolation<br />Lack of cross-cultural tourism<br />Lack of cultural learning and transformation<br />Changes 1990s brought about<br />
  15. 15. It’s the 90s<br />1990s – How to solve unemployment and bring money in?<br />Open the borders and let em’ in – Says Castro!!!<br />Develop the city: Several joint ventures with international hotel chains <br />Tourism largest source of Revenue<br />Tourist from Canada, Germany, Italy, Spain, England, France, Mexico, Argentina, Portugal, Switzerland, Holland and Belgium among others flood in.<br />
  16. 16. Tourism<br />1996 - Tourism surpassed the sugar industry<br />Cuba market share of Caribbean tourism<br />1.9 million tourists visited Cuba in 2003<br />Generating revenue of $2.1 billion<br />
  17. 17. What Cuba has to offer?<br />Adventure seekers<br />Nightlife seekers<br />Weddings<br />Honeymooners<br />Sports vacationers<br />Cultural, Edu and Eco-tourists <br />Health Tourist??<br />
  18. 18. Pop Tourism Fads<br />1998 - High specialization rate<br />Doctors and Surgeons : Dime a dozen<br />Health Tourism<br />Stay at a resort and get free dental!<br />Book an all inclusive package and get your nose done!<br />2005 - 19,600 foreign patients traveled to Cuba<br />Eye/Neuro/Cosmetic and Plastic (Silicone Valley)<br />Generating $40 M./Yr.<br />
  19. 19. Sustainable?<br />
  20. 20. Cuba without Boarders-Pros<br />No Embargo<br />1 million Yankee tourist within 1st year and more thereafter<br />Total Tourism $$ triple <br />Open trade and more global development<br />Infrastructure development<br />
  21. 21. Cuba without Boarders-Cons<br />Exploitation <br />Cultural, Heritage, Customs<br />Carrying capacity will exceed within 2 years<br />Sustainability Issue<br />Imports will increase in order to keep up<br />Economical Impact<br />Leakage<br />
  22. 22. Sustainability & Cultural Impact<br />Suitability<br />Growth and development<br />Preservation of history, culture and architecture<br />Tourism within carrying capacity<br />Great Multiplier Affect due to minimal leakage in economy<br />No foreign exploitation<br />
  23. 23. Conclusion<br />WTO & Cuban Government take action (Regulating)<br />Carrying Capacity<br />Infrastructure Development<br />Preserving Cuba<br />Crime Control<br />
  24. 24. The End!<br />Did you learn something?<br />If not, I can teach you how to get into Cuba legally on your American passports.<br />Apply for a Visa and state on it that it’s an educational trip! <br />Enjoy the Caribbean Serenity and learn their ways!<br />Thank You for your time.. Any questions?<br />

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