We were the cover story for SiliconIndia Mobile App Edition September 2015, a popular magazine among high-tech entrepreneurs around the world.

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SEPTEMBER-2015 SILICONINDIA.COMBUSINESS OF TECHNOLOGY IN THE U.S. & INDIA
siliconindia
SOFTWARE ASSURANCE
ASSURING A HIGHER LEVEL
OF TECHNOLOGY
PERFORMANCE IN THE
‘SMART WAY’
In My Opinion Company of the Month Special Coverage
Rajat Mohanty,
CEO & Co-Founder, Paladion Networks
Javed Sikander,
CEO, XtreamIT
PUBLISHED FROM BANGALORE
BANGALORE 2015BANGALORE 2015
20
MOBILE APP
20 MOST PROMISING
Ram Garg,
Founder & CEO

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Ram Garg,
Founder & CEO
COVER
STORY

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A
SOFTWARE ASSURANCE:
ASSURING A HIGHER LEVEL OF
TECHNOLOGY PERFORMANCE IN THE
‘SMART WAY’
ccording to eminent naturalist Charles Darwin, ‘It is not the strongest of the species
that survive, but the one most responsive to change’. Reaffirming the credibility of
this legendary theory is the intriguing success story of anew age multimillion dollar
global enterprise, Software Assurance LLC (SPA), which was bootstrapped by Ram
Garg with meagre $340 in 2007. Kick-starting its operations as a software testing
outsourcing company in a period when offshore software outsourcing companies
had a bad rap (due to high rate of projects failure and unethical outsourcing), SPA
has come a long way to emerge as a one-stop-shop. Their profound expertise
covers the entire IT spectrum from web and mobile to wearable product development,
while maintaining its edge on testing.
Considering that SPA started its journey as a software testing service provider,
quality is in its DNA to keep the company a notch above its rivals. SPA leverages
Ram’s extensive project management and outsourcing background to ensure that the
project management processes are strong. Client expectation management is key along
with certain approaches such as no single point of failure ensure SPA delivers high
quality product every time. But do not mistake Ram for a one dimensional tech guru;
the entrepreneur leverages his business development acumen to help develop succinct
plans for new and existing companies. Besides serving PMI as a Board Member of
By Susila Govindaraj

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Service and Outsourcing initiative,
he also has been very active in Dallas
Startup Communities. As a successful
entrepreneur, Ram is associated with
Tech Wildcatters, the sixth best
accelerator in United States. Ram
has invested and been guiding early
stage startups and new entrepreneurs
with his visionary inputs on not
only technical front but on business
planning, product planning and
projects executions. Yes, he is
actively involved in creating the new
stars of tomorrow.
SPA – Software Performance
Assured
Cost arbitrage has always been the
trump card to win client’s heart.
And SPA knows the art well. The
company not only utilized third
party resources to bootstrap the
company, but also to provide services
to customers at low cost with sheer
focus on delivery without being
succumbed into infrastructure issues.
When the man who knows the ins
and outs of the outsourcing business
pitched the SMEs in Dallas, they
could clearly see the advantages
in SPA’s compelling customer-
centric outsourcing model, right
value proposition, value enhancing
pricing models and uncompromising
eye for quality. Ram did not just
acquire customers but established
technology partnerships. He pointed
out typical challenges faced by his
previous customers and steered the
new clients throughout the decision
making processes, helping them build
impeccable roadmaps. Customers,
seeing the value of a partnership with
SPA, quickly became advocates.
Realizing that these advocates
were being pushed down in the
priority line by third party providers,
SPA setup its own center in New
Delhi. However, the epic moment
for SPA was defined in 2009 when
development was integrated to
its portfolio, as Ram noticed that
providing specialized (short-term)
testing services to numerous SMEs
caused the front-end to churn fast.
Consequently the company acquired
larger projects, winning projects
against the Congizants and Mphasis
of Dallas and emerged triumphantly,
owing to its prowess in adding
tremendous value to customers with
its innovative processes. Keeping
with the spirit in tandem with
the evolving technologies, SPA
built extensive mobile software
development and testing capabilities
over the last three years to address
the exploding market growth enabled
by mobile users. Adding another
Ram Garg, Founder & CEO
This serial entrepreneur, published author and international speaker has been interviewed on various Technology
topics. He is associated with organizations like The Indus Entrepreneur, Project Management Institute, Tech
Wildcatters, TeleManagement Forum and Metroplex Technology Business Council among others.
Offices:
Headquartered in Dallas, SPA has an offshore delivery center in NCR India with 100+ workstations, dedicated
mobile development and testing labs with 50+ latest and most popular smartphones.
Offerings:
As organizations nowadays expect software projects to be delivered on laptop, tablets and smartphones, SPA caters
startups as well as large enterprises to this need with:
• Mobile App Development and Mobile App Testing
• Web Application Development, Software Testing, Test Automation and IT Consulting
• Wearable App Development
• Application Migration, Maintenance, Independent Testing and Product Engineering among others
Ram Garg,
Founder & CEO

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feather to its cap, the company recently made a fierce
foray into wearable product development. Today, SPA has
grown into a renowned brand in Dallas with a whopping
year-on-year growth that has carved its presence as one of
the strongest players in its space by constantly adapting
to technologies, delivering flawless products and building
customer loyalty.
End-to-End Services with Remarkable Perks
With strong project management expertise, SPA covers
entire PDLC process (from designing to launching the
application) and ensures the applications are built based
upon required quality measures. The company’s high-
end service allows its customers to get exposure to
underlying issues and address them effectively, while the
flexible engagement model ensures that SPA’s offerings
suit customer’s business needs. Report matrix bulletins
are shared with all clients to clarify them quickly about
their project’s health status. SPA’s robust test automation
framework and infrastructure allows quick ramp up and
has the flexibility and scalability to efficiently address
not only current, but future testing requirements. At SPA,
mismatched expectations are nipped in the bud via well-
defined process for designing SLAs, and customers can
measure the service level attained.
“We have built an institution to help our customers
not make mistakes, which some of our initial customers
made. We act as a ‘Trusted Advisor’ to clients, with
expertise built while working with 50+ startups delivering
100+ projects, and 80+ smiling team members,” remarks
a proud Ram Garg, Founder & CEO, Software Assurance
LLC. With interesting deals like ‘Risk-Free POC’, SPA is
building the trust and gaining more momentum in winning
Verticals:
With vast experience in hot trends such as
m-Commerce, mobile payment, wearables and cloud
platforms, SPA has served multiple Industries like
Bank & Finance, Loan Management, Gaming &
Entertainment, HR, Cloud & Datacenters, Oil & Gas
and Healthcare among others.
Technologies:
• HTML5, CSS3, AngularJS, JavaScript/JQuery and
Photo Shop
• iOS, Swift and Android
• Ruby on Rails, Python, Parse
• .NET, Java, PHP, PHP Frameworks, WordPress and
Joomla
TestTools:
• Web: QTP, Selenium, LoadUI, LoadRunner and
JMeter
• Mobile: Appium, Robotium and MonkeyTalk
CaseStudy:
SPA helped an entertainment industry client after he
had burnt his fingers with high rates and substandard
results. SPA passed the POC test, identified and
improved critical functionalities without any KT
reverse engineer code, came up with sound release
management strategy for major and minor releases
and balanced onshore-offshore strategy to reduce
overall cost to fraction. The client now possess
1,70,000 user-base with investment from 7Eleven
and SPA did a successful ‘National Launch’. SPA is
not only helping them with designing, development,
testing and marketing but it is now their extended IT
Team.
TestimonialfromtheCustomer:
“Thank you, Ram. You have done a tremendous job
putting our team together the past several months,
from development-to-design-to-marketing-to-testing
team. We feel really confident in our team now.
(I know that we will face road bumps as we move
forward, but) we feel confident as our team has proven
to work together to come up with solutions.
Thanks again, Ram and to our SPA team.
We have recently started
on Wearable Product
Development initiatives and
are going to launch a product
in Q4 2015. We already have
built product that involves
wearable app as we intend
to be a premium Wearable
development company by
next year

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new client projects. SPA uses the ‘Right Team Structure’
even for a small duration project and assign different
team members who are experts in their respective fields
even when they are working part time on a specific
project.
Resolving the Challenges in Mobility
Skilled workforce for web & mobile app development
and testing services with competitive cost is not easily
available in the U.S., especially in Texas and more
specifically in the DFW area. SPA is monetizing the
umpteen of opportunities available in the yet-to-be-
tapped mobility space with hard-earned prowess in
addressing the key challenges faced by organizations
while adapting mobility and cost-blended models. Over
the past decade, SPA has gained expertise across the full
spectrum of web, mobile, wearable and testing. This full-
service IT capability is unique and not something many
companies can brag about. The company’s extensive
QA testing capabilities coupled with Mobile Lab make
a sound technology infrastructure. SPA offers its Mobile
testing lab to clients at no charge, which is equipped
with 50+ mobile smartphones absolutely free.
Fostering a Texas Size Can-Do Attitude
SPA hires go-getters who are willing to go extra miles to
meet customers’ needs. The can-do attitude and project
ownership of employees helps the company deliver
much higher value to clients, a trait that is rare in large
companies. SPA ensures that its people are exposed to
multiple aspects of running a business and are involved
in the decision making process, thus enabling them to
attain at least twice the experience the other companies
can offer. As the revenue of SPA is growing, naturally it
offers more growth opportunities. While numerous perks
including flexible work culture, group parties, project
parties, birthday gift vouchers, advance salary benefits,
loyalty program, movie tickets, lunch on weekends
with comp off, dinner and travel reimbursements,
and corporate discount at restaurants put a smile of
job satisfaction on their faces, intense training &
development and monthly Top Performers, High Five
& Cash Awards keep them on their toes. Employees are
also awarded upon their completion of five, 10 and 15
years with SPA.
SPA foresees growing its company size to 300
percent by end of 2016. The company has been
acquiring its business predominantly through word-of-
mouth references and owns no sales team, while the
small marketing team focus on branding rather than lead
maturing. However, with its rapid growth in revenue
and offerings, SPA is currently building a sales and
marketing team. The company that aims to be a leading
service provider globally is keen on staying ahead
competitively and expense both on the technical and
business front to gain customers in Texas and DFW area
whilst building a world-class company in next five years
on latest technologies.
The company will launch IT Staff Augmentation
and Training business in U.S. next year which already
has a presence in India. SPA also intends to build new
partnerships with major companies, and cater to their full
IT spectrum. SPA is investing significant amount of time
and monies in building products akin to smart watches
and wearable jewelleries involving a mix of web,
mobile and wearable technologies for itself as well as
customers. SPA intends to build strong frameworks and
services including consulting around these technologies
to maintain its lead. “We have recently started on
Wearable Product Development initiatives and are going
to launch a product in Q4 2015. We already have built
product that involves wearable app as we intend to be a
premium Wearable development company by next year,”
concludes Ram. Living his dream, it is certain that Ram
will do everything possible to not vacate the podium and
take SPA to newer heights.