De Beers


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De Beers

  1. 2. Diamond Trading company <ul><li>The Diamond Trading Company (DTC), part of the De Beers family of companies, is the World’s largest and most effective distributor of rough diamonds. </li></ul><ul><li>We sort, value and sell around 40% (by value) of all the uncut diamonds in the World through our offices in London and Kimberley in South Africa. </li></ul><ul><li>The DTC is also the world’s leading developer and producer of diamond technology and operates a dedicated Research and Development facility. </li></ul>
  2. 3. Diamonds ….? <ul><li>Created before life began on our planet, diamond has always been a gemstone associated with mystery, myth and magic. </li></ul><ul><li>Southern Africa produces the majority of the world’s diamonds, but there is also diamond production in Russia, Canada, Australia, India, China and South America. </li></ul><ul><li>Based on 2006 Kimberley Process production statistics, Botswana is the world’s biggest producer of diamonds by value, followed by Russia, Canada, South Africa and Angola. </li></ul>
  3. 4. The 4Cs <ul><ul><li>Cut, Carat, Colour and Clarity.  </li></ul></ul><ul><ul><li>The 4Cs classification enables the comparison and valuation of diamonds.  No one 'C' is more significant than another, and none will diminish in value over time </li></ul></ul>
  4. 5. History <ul><li>De Beers Société Anonyme (DBsa), has three shareholders:  Anglo American (45%), Central Holdings (40% - representing the Oppenheimer family) and the Government of the Republic of Botswana (15%).  </li></ul><ul><li>It is the holding company of what is regarded as the De Beers Group or &quot;Family of Companies&quot;.  </li></ul><ul><li>De Beers (the Company) was formally incorporated in Luxembourg in November 2000.  </li></ul><ul><li>De Beers is managed and controlled from its head office in Luxembourg.  Its commercial activities are carried out by several associated subsidiaries and investments it finances in different parts of the world.  </li></ul><ul><li>The Family of Companies is involved in most parts of the diamond value chain.  This includes exploring for new deposits on four continents and industrial mining in Botswana, Canada, Namibia, South Africa and Tanzania.  It also includes the marketing of diamonds in 11 major consumer markets </li></ul>
  5. 6. From the leadership team <ul><li>Challenges from competitors and the economic environment mean that all of us need to examine the way we do business and implement changes where and when they are necessary. </li></ul><ul><li>That is why, in the late 1990s, faced with a series of commercial challenges, we conducted a comprehensive review of our operations and set about transforming our business model enabling us to face up to the new challenges and opportunities of the 21st Century. </li></ul><ul><li>The opening up of rough diamond producing countries with the development of new diamond centres increases those opportunities for those with the vision, creativity and willingness to invest money and effort in helping the producer countries to maximise their diamond resources. </li></ul><ul><li>The necessity for this couldn’t be clearer or more urgent.  In the mining industry and the luxury goods sector, we now face more sophisticated and challenging competition from all quarters.  </li></ul>
  6. 7. <ul><li>At a time when many companies are cutting back on projects, we are investing in the development of the largest and most sophisticated diamond sorting and valuing operation in the world. </li></ul><ul><li>When complete, it will comprise one of the largest ever transfers of skills and expertise to Africa.  In March this year we opened the $83 million building that will house our expertly trained rough diamond sorters and state-of-the-art technology.  </li></ul><ul><li>Here again, we have an eye on the future as this building – the biggest in the country – was built to deal with twice the current capacity of carats. In addition, we are working with our clients to establish cutting and polishing operations in the country Overall, this will result in the creation of 3,000 new jobs . </li></ul><ul><li>Although there maybe many more uncertainties and tests ahead of us, we are committed to continue working with our partners, across all sectors, to promote and protect the integrity of our beautiful and unique product, sharing the risks as well as the rewards and delivering the benefits to all those involved. </li></ul><ul><li>Gareth Penny </li></ul>
  7. 8. Overview and Principles Our Purpose, Vision, Values and Principles framework <ul><li>Our Purpose is to turn diamond dreams into lasting reality. </li></ul>
  8. 9. Our Vision <ul><li>We have big dreams for our Family of Companies – an ambitious growth vision focussed on unlocking the full economic value of our leadership position across the diamond pipeline, in a safe and sustainable manner.  We will turn our dreams into reality by maximising the potential of our global partnerships, the skills and commitment of our people and the magic and emotional value of our product </li></ul>
  9. 10. Our Values-
  10. 11. Our Principles <ul><li>Sustainable development through partnership </li></ul><ul><li>Diamonds dreams and development </li></ul><ul><li>Accountability and “living up to diamonds” </li></ul>
  11. 12. Structure
  12. 13. Ethics and ethical initiatives <ul><li>At De Beers, we believe corruption is anti-business and anti-development. As a company, we benefit most in a transparent and predictable business environment. </li></ul><ul><li>Our commitment to meeting or exceeding ethical standards is a reflection of the way we express through our values and principles.. </li></ul><ul><li>We believe business has a responsibility and an economic imperative to ensure the ethical production and distribution of diamonds from Africa. </li></ul>
  13. 14. FOREVERMARK <ul><li>Each diamond that carries the FOREVERMARK promise is inscribed with a special symbol and unique identification number, which personalises this natural treasure to you. This means that your diamond with the FOREVERMARK has been specially selected and preciously cared for at every step of its journey from deep within the earth to you. It has been cut and polished by one of the world’s master craftsmen to reveal its ultimate beauty and brilliance. </li></ul><ul><li>The experts behind the FOREVERMARK </li></ul><ul><li>The FOREVERMARK is brought to you by the De Beers Group – the world’s no.1 diamond company for over 115 years. Its passion for diamonds is best known through the timeless slogan “A Diamond is Forever”. </li></ul>
  14. 15. Stunning new Forevermark photography <ul><li>Our current print advertising features never-seen-before photography of the Forevermark icon made up of countless beautiful fancy-cut diamonds. </li></ul><ul><li>This photograph was taken by one of the world’s leading luxury photographers using cutting edge techniques that has allowed us to produce some of our most visually stunning advertising to date. </li></ul>
  15. 16. Sales and distribution <ul><li>Sorting and valuing. </li></ul><ul><li>Sight and sightholders. </li></ul><ul><li>Suppliers of choice. </li></ul><ul><li>Beneficiation </li></ul>
  16. 17. Performance
  17. 18. Sales of diamond trading company
  18. 19. Distribution of expenses
  19. 20. Nakshatra Diamonds <ul><li>Nakshatra Diamonds were launched in the year 2000 and since that time, the gorgeous Aishwarya Rai has been its brand ambassador. </li></ul><ul><li>The reason for this is their amazing designs, combined with the reasonable price range. </li></ul><ul><li>  For the dusky beauties of India, Nakshatra diamonds signify passion, attitude and independence. The combination of traditional charisma and contemporary style. </li></ul>
  20. 21. <ul><li>THANK YOU </li></ul><ul><li>BY </li></ul><ul><li>M.J -08-69 </li></ul>
  21. 22. A few famous diamonds CENTENARY
  22. 23. DE BEERS
  23. 24. AGRA
  24. 25. EUREKA