ROLE OFPAKISTANI MEDIA “Media is a double edged sword. It has its benefits, it has its vices”
age ofinformation explosion Turning the world in aGlobal village
MEDIA• Means of communication• The storage and transmission channels or tools used to store and deliver information or data.
A method or way of expressing something expressionA demonstration of how you feel and think
• Human rights education• Building the society• Aware us from social and economic levels• Agendas of Public
MASS MEDIA Large audience major source of providing news and entertainment“Media is the means of catharsis and is must for normal living” Aristotle
• Thinking mode of any society
How media has grown?• Government was compelled to permit the freedom of media.• Literacy rate• Arrival of cable operators / network and its growth held division.• Government policies played a vital role. (Musharraf Era)• Private sector was involved and posed challenge to state media.
• Launched channels of print groups• Acting as a “watch-dog” on actions of the state.• Discussion of un-touched subjects.
Impacts of Media• Level of Awareness.• Development Efforts of State Programs like “Parha Likha Punjab”, “ Benazir Income Support Program”• Development of Public Opinion• Helps in Educational Efforts AIOU courses• Supports Democracy• Support to Public Issues / Affairs.
• strengthening development in Pakistan.• Media has given voice to neglected element of society.• Media has become entertainment industry; it satisfies all segments, age groups of our society
NEGATIVE ROLE• Consumerism• Westernization• Not Developing National Image• False Values• Exaggeration• Overloaded with Information