MarkLogic at JetBlue for Operational Documentation
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MarkLogic at JetBlue for Operational Documentation

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Presentation by Mark Logic director of industry solutions, John Kreisa, given at the SharePoint Summit, April 7, 2009 in Montreal, Canada

Presentation by Mark Logic director of industry solutions, John Kreisa, given at the SharePoint Summit, April 7, 2009 in Montreal, Canada

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MarkLogic at JetBlue for Operational Documentation MarkLogic at JetBlue for Operational Documentation Presentation Transcript

  • Unlock Content™ Enabling Dynamic Assembly and Reuse of Operational Documents with SharePoint and Microsoft Word John Kreisa Director of Industry Solutions Mark Logic Corporation Copyright © 2009 Mark Logic Corporation. All rights reserved. 1
  • Operational Docs, So What? How do you make a Starbucks non-fat vanilla latte? Big Mac? Operational documents define and drive organizational behavior in services oriented organizations Maintenance and publication of this information is time consuming and expensive Example service industries: financial services, retail, hotels, airlines etc. Slide 2 Copyright © 2009 Mark Logic Corporation. All rights reserved. 2
  • Agenda - Outline About JetBlue The operational document problem The solution – SharePoint, Word, MarkLogic Server About Mark Logic Slide 3 Copyright © 2009 Mark Logic Corporation. All rights reserved. 3
  • About JetBlue Founded in 1998 9th largest domestic carrier 60 cities served, ~190 aircraft in service 600 flights daily 11,000+ Crewmembers Headquartered in New York, primary hub at JFK A new kind of value airline High-quality service and product Low operating costs Brand strength Slide 4 Copyright © 2009 Mark Logic Corporation. All rights reserved. 4
  • Agenda - Outline About JetBlue The operational document problem The solution – SharePoint, Word, MarkLogic Server About Mark Logic Slide 5 Copyright © 2009 Mark Logic Corporation. All rights reserved. 5
  • The Existing System Had Issues Document system was manual-oriented Flight Operations Manual (FOM) Station Operations Manual (SOM) Flight Attendant Manual (FAM) Etc… Document system was manually-maintained Document system was „published‟ to PDF Document system was manually-accessed Numerous outstanding internal „findings‟ related to documentation Slide 6 Copyright © 2009 Mark Logic Corporation. All rights reserved. 6
  • Intranet Home Slide 7 Copyright © 2009 Mark Logic Corporation. All rights reserved. 7
  • JBDocs Home Slide 8 Copyright © 2009 Mark Logic Corporation. All rights reserved. 8
  • Flight Crew Operating Manual (FCOM) 456 pages!! Slide 9 Copyright © 2009 Mark Logic Corporation. All rights reserved. 9
  • And Content is Needed in Many Docs FAA Winter Operations 1.0 De-Icing 1.1 Responsibility 1.2 Authority 1.3 Procedures Section 1.3 Section 2.4 Section 5.2.1 Station Operations Manual (SOM) Flight Operations Manual (FOM) Ground Operations Manual (GOM) Slide 10 10 Copyright © 2009 Mark Logic Corporation. All rights reserved.
  • Problem Definition – „Hard‟ Factors Comply with standards and regulations Air Transportation Oversight System (ATOS) FAA, DoT, OSHA, EPA… Content ownership at lowest sensible level From “manuals” to “processes” Provide for online access Crewmembers and Business Partners Provide for offline access Pilots in cockpit Regulatory review FAA representatives need access Future-proof the solution International (IOSA) QMS, SMS Slide 11 11 Copyright © 2009 Mark Logic Corporation. All rights reserved.
  • Bottom Line – They Had… A problem that HAD to be solved In their case: regulatory compliance A problem that‟s time-bound In their case: beginning of 2009 A problem that‟s clear-cut enough In their case: comply with ATOS requirements A current situation that‟s bad enough you can‟t just tweak it In their case: the current manual system is compromised Slide 12 12 Copyright © 2009 Mark Logic Corporation. All rights reserved.
  • Agenda - Outline About JetBlue The operational document problem The solution – SharePoint, Word, MarkLogic Server About Mark Logic Slide 13 13 Copyright © 2009 Mark Logic Corporation. All rights reserved.
  • Solution Requirements Distribute authorship „Book owners‟ are obsolete Put ownership on the process owners and their SMEs Use non-technical tools But have XML as a base technology Enable workflow and automation Automate routing and approvals Provide dynamic delivery to all consumers Once approved content automatically flows to appropriate location Slide 14 14 Copyright © 2009 Mark Logic Corporation. All rights reserved.
  • Solution Details Make organizational changes Create Corporate Publications group Distinct from existing Technical Publications Provide cross-departmental governance structure Design system using corporate standards Leverage authoring & management tools “crew members” are familiar with Use standard content creation tools e.g. SharePoint and Word Slide 15 15 Copyright © 2009 Mark Logic Corporation. All rights reserved.
  • Corporate Publications Group Slide 16 16 Copyright © 2009 Mark Logic Corporation. All rights reserved.
  • Governance Structure Slide 17 17 Copyright © 2009 Mark Logic Corporation. All rights reserved.
  • Technical Architecture Content Creation & Assembly SharePoint UI SharePoint Word + Add-in Author workstations Dynamic Content Delivery Document viewer web application Workstations Synchronization Laptops & Services handhelds Slide 18 18 Copyright © 2009 Mark Logic Corporation. All rights reserved.
  • Leverage & Enhance SharePoint Leveraging SharePoint for library services and business workflows Document review and approvals Versioning Enhancing SharePoint with dynamic publishing and reuse apps Seamless automated bulk mirroring Documents pushed to delivery infrastructure upon approval Slide 19 19 Copyright © 2009 Mark Logic Corporation. All rights reserved.
  • SharePoint Managed Work Flow Slide 20 20 Copyright © 2009 Mark Logic Corporation. All rights reserved.
  • Use Familiar Authoring Tools Business users (SMEs) author documents Find and reuse operational content from within Microsoft Word Leverage Open XML Enrich Word docs for search and analytics Enhancing with with custom metadata Rapidly assemble new policies and procedures Improved productivity for non-technical authors Avoiding expensive and complicated special-purpose authoring tools Higher adoption rate Slide 21 21 Copyright © 2009 Mark Logic Corporation. All rights reserved.
  • Office Example 1 Slide 22 22 Copyright © 2009 Mark Logic Corporation. All rights reserved.
  • Office Example 2 Slide 23 23 Copyright © 2009 Mark Logic Corporation. All rights reserved.
  • Office Example 3 Slide 24 24 Copyright © 2009 Mark Logic Corporation. All rights reserved.
  • Where Are They? Create Corporate Publications group  Charter cross-departmental governance structure  Technical architecture Designed  Implemented - in-process  Tested and launched -  Content development Templates and metadata  Identify process owners –  Train and develop content – in-process Slide 25 25 Copyright © 2009 Mark Logic Corporation. All rights reserved.
  • Agenda - Outline About JetBlue The operational document problem The solution – SharePoint, Word, MarkLogic Server About Mark Logic Slide 26 26 Copyright © 2009 Mark Logic Corporation. All rights reserved.
  • How We Help Our Customers MarkLogic accelerates the creation information products Integrate content from different sources Repurpose content into multiple uses Build custom documents and views Deliver content through multiple channels Search-and-discover previously unknown information Slide 27 27 Copyright © 2009 Mark Logic Corporation. All rights reserved.
  • What Does MarkLogic Server Do? The industry’s leading XML server Store content in a single centralized repository Use XQuery to access, manipulate and retrieve Search and locate content with pinpoint accuracy Extensive full-text and structure search features Analyze to understand and exploit what you have Built in indexes to speed analysis of data Deliver content to users in multiple contexts Send content to multiple devices and users Slide 28 28 Copyright © 2009 Mark Logic Corporation. All rights reserved.
  • Q&A Thank you John Kreisa Director of Industry Solutions john.kreisa@marklogic.com Slide 29 29 Copyright © 2009 Mark Logic Corporation. All rights reserved.
  • Addendum Slide 30 30 Copyright © 2009 Mark Logic Corporation. All rights reserved.
  • About Mark Logic Enterprise software and services company Headquarters in San Carlos, California (Silicon Valley) Product: MarkLogic Server Industry's leading XML server Accelerates the creation of information products >150 top-tier customers Elsevier, McGraw-Hill, Oxford University Press, O‟Reilly Media, JetBlue Airways, US Army, JP Morgan Strong financial backing Sequoia Capital, Tenaya Capital Slide 31 31 Copyright © 2009 Mark Logic Corporation. All rights reserved.
  • Recognized Technology Leader EContent magazine “100” top digital content companies Winner in 2005, 2006, 2007, and 2008-2009 Information Today Reader‟s Choice Award Best Enterprise Application in 2006 and 2007 KMWorld magazine“100” Companies that matter in Knowledge Management Winner in 2005, 2006, 2007, and 2008 Trend-Setting Product in 2008 SIIA “CODiE” awards 2005 Best Vertical Solution – Publishing 2006 Best Content Management Solution 2008 Finalist in Three Categories Ranked 4th fastest growing IT company in Silicon Valley with 15,174% growth from 2003-2007 by Deloitte Slide 32 32 Copyright © 2009 Mark Logic Corporation. All rights reserved.
  • Representative Mark Logic Customers Slide 33 33 Copyright © 2009 Mark Logic Corporation. All rights reserved.
  • MarkLogic Server Features DBMS Features Search Features XQuery 1.0 Full-text extensions to XQuery Transaction semantics Integrated XML and text search Triggers (CPF) Fielded search Alerting (“profiling”) Non-blocking read-consistency Point-in-time queries Relevance tuning Geospatial indexing Language processing (stemming, tokenization, spell check) Backup and recovery Entity extraction / enrichment Administration Foreign language support High-availability Thesaurus support Scalability and performance Taxonomy support Analytics – facets and co-occurrence XML classification Lexicons and lexicon frequencies Scaling architecture Slide 34 34 Copyright © 2009 Mark Logic Corporation. All rights reserved.
  • Granular Access to Information Or, take the whole section? These paragraphs? Perhaps this list? Does this table interest you? Slide 35 35 Copyright © 2009 Mark Logic Corporation. All rights reserved.
  • Fully Leverage Your Content Article Book Report Assessment Item Case Journal Slide 36 36 Copyright © 2009 Mark Logic Corporation. All rights reserved.
  • Platform for Content Apps Mark Logic Old Content platform reduces new app Perpetual re-development cost and speeds creation process and fixed costs per app ●●● App App App App App ●●● App App VS. Content Platform Decide what you want to build Gather content to create a platform Gather, transform content Decide what you want to build Build app / delivery system Build app / delivery system on the platform See if it works See if it works Fixed costs per application Slide 37 37 Copyright © 2009 Mark Logic Corporation. All rights reserved.
  • Centralized Information Platform Custom documents Applications Devices Static Dynamic App App Metadata Briefings Policy Reports Content enrichment HTML/XML Slide 38 38 Copyright © 2009 Mark Logic Corporation. All rights reserved.