Welcome and Introduction Dave Kellogg Chief Executive Officer 11/6/08 Revision 1.1

Hard Times Yonder Source: Intrade

Don’t Worry, The Government Is Here To Help Source: The Economist

And There’s New Leadership At The Helm Wordle wordcloud of Barack Obama’s acceptance speech

But Core Information & Media Industry Problems Remain

Web 2.Over? See: http://marklogic.blogspot.com/2008/10/web-20ver.html

Not Quite

Always Remember, It Could Be Worse Source: FT.com and Yahoo!Finance

What, If Anything, Does This Have To Do With Mark Logic? We help publishers Content repositories Content delivery We act as a platform for the creation of information products From Oxford to Nature to Elsevier to Greenwood to McGraw Hill to Wiley to Cengage to Nerac and whole lot in between We easily enable the “Holy Grail” features publishers desire Faceted search and pinpoint retrieval Content repurposing Web 2.0 features Multi-channel delivery Custom publishing

We help publishers

Content repositories

Content delivery

We act as a platform for the creation of information products

From Oxford to Nature to Elsevier to Greenwood to McGraw Hill to Wiley to Cengage to Nerac and whole lot in between

We easily enable the “Holy Grail” features publishers desire

Faceted search and pinpoint retrieval

Content repurposing

Web 2.0 features

Multi-channel delivery

Custom publishing

Why A Platform Matters? Differentiation Build proprietary products Differentiate on content and delivery Time to market Speed of development The workshop argument Cost Eliminates redundant infrastructure Avoids redundant technologies App Platform App App VS.

Differentiation

Build proprietary products

Differentiate on content and delivery

Time to market

Speed of development

The workshop argument

Cost

Eliminates redundant infrastructure

Avoids redundant technologies

About Mark Logic Recently named 4 th fastest growing IT company in Silicon Valley 15,174% growth from 2003-2007 Staff: ~120 people Headquarters: San Carlos, California Product: MarkLogic Server Category: XML (content) server Replaces: search engine plus database Lead investor: Sequoia Capital Strong commitment to information and media Clients, partners, know-how, experience

Recently named 4 th fastest growing IT company in Silicon Valley

15,174% growth from 2003-2007

Staff: ~120 people

Headquarters: San Carlos, California

Product: MarkLogic Server

Category: XML (content) server

Replaces: search engine plus database

Lead investor: Sequoia Capital

Strong commitment to information and media

Clients, partners, know-how, experience

Blog at http://marklogic.blogspot.com