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Kellogg Mark Logic 2010 User Conference
 

Kellogg Mark Logic 2010 User Conference

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Presentation by Mark Logic CEO Dave Kellogg at the Mark Logic 2010 User Conference.

Presentation by Mark Logic CEO Dave Kellogg at the Mark Logic 2010 User Conference.

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  • For those who thirst for additional detail …When people ask my job it’s to make those charts go up …Measured emp-sat for past several years and last year starting measuring cust-sat

Kellogg Mark Logic 2010 User Conference Kellogg Mark Logic 2010 User Conference Presentation Transcript

  • MarkLogic Past, Present, and Future Dave Kellogg, Chief Executive Officer May 4, 2010 Slide 1 Copyright © 2010 MarkLogic® Corporation. All rights reserved.
  • Our New Name  MarkLogic, not Mark Logic  But Tracy already covered this (“Gallic subtlety”)  Good for hashtags: #Mark Logic never worked  #MarkLogic does!  Begs question  What do you call employees? Slide 2 Slide 2 Copyright © 2010 MarkLogic ® Corporation. All rights reserved. Copyright © 2010 MarkLogic® Corporation. All rights reserved.
  • What To Call MarkLogic Employees?  ML-ers Statement If I had eaten more at  Former employees would be “ex-ML” breakfast, I would not have been hungry at 11 AM.  MarkLogicians Analysis On Lewis’s account, the truth of this statement consists in the fact that, among possible worlds  Misanthropes where I ate more for  Actual employee suggestion breakfast, there is at least one world where I am not hungry at 11 AM and which is more similar to our world than any world where I ate more for breakfast but am still hungry at 11 AM. Slide 3 Slide 3 Copyright © 2010 MarkLogic ® Corporation. All rights reserved. Copyright © 2010 MarkLogic® Corporation. All rights reserved.
  • Topics  State of the company  The mission  The strategy  The technology  The movement (Am I clicking OK, Virginia?) Slide 4 Slide 4 Copyright © 2010 MarkLogic ® Corporation. All rights reserved. Copyright © 2010 MarkLogic® Corporation. All rights reserved.
  • State of the Company 250 Employees 200 150 removed 100 50 0 2004 2005 2006 2007 2008 2009 2010P  Outstanding revenue growth  Excellent cash position  Over 200 customers  High customer and employee satisfaction Slide 5 Slide 5 Copyright © 2010 MarkLogic ® Corporation. All rights reserved. Copyright © 2010 MarkLogic® Corporation. All rights reserved.
  • The Mission  Change the database market  What you can store/manage  How you build applications  How you derive insight  Trend towards DBMS specialization  General vs. special-purpose systems  Changing infrastructure is hard work that takes a while  They call it disruptive for a reason  Flywheel effects Slide 6 Slide 6 Copyright © 2010 MarkLogic ® Corporation. All rights reserved. Copyright © 2010 MarkLogic® Corporation. All rights reserved.
  • The Strategy Systematic vertical market development  Fundamentally horizontal technology  Organic approach to market Govt  Emergent strategic focus  “Double down” Media Finsvc  Internationalization OEM Enterprise Slide 7 Slide 7 Copyright © 2010 MarkLogic ® Corporation. All rights reserved. Copyright © 2010 MarkLogic® Corporation. All rights reserved.
  • The Strategy: Vertical Focus What does vertical market focus mean?  Geography: exploit industry clustering, where present  Employee and offices  Expertise: speak the language of the customer  Organization and focus  Consultant vs. media consultant  Product requirements: “product completion”  Similar customers pull in similar directions Slide 8 Slide 8 Copyright © 2010 MarkLogic ® Corporation. All rights reserved. Copyright © 2010 MarkLogic® Corporation. All rights reserved.
  • The Strategy: Use-Case vs. Vertical Verticals as means to broad horizontal platform Industry XML repository Custom publishing Use-case Search applications Metadata catalogs / ISE Content analytics Semi-structured data Threat intelligence Slide 9 Slide 9 Copyright © 2010 MarkLogic ® Corporation. All rights reserved. Copyright © 2010 MarkLogic® Corporation. All rights reserved.
  • Removed Slide 10 Slide 10 Copyright © 2010 MarkLogic ® Corporation. All rights reserved. Copyright © 2010 MarkLogic® Corporation. All rights reserved.
  • The Technology Next-generation database management system  MarkLogic Server is an XML Server  A special-purpose database management system optimized for { XML | semi-structured information}  Christopher Lindblad didn’t set out to make an XML server  3 S’s: speed, scale, semi-structured information  XML and XQuery were implementation choices  Hybrid nature of the product sometimes confusing  Man/beast, clock/radio, Robocop Slide 11 Slide 11 Copyright © 2010 MarkLogic ® Corporation. All rights reserved. Copyright © 2010 MarkLogic® Corporation. All rights reserved.
  • The Technology: Hybrid  We should expect a next-generation DBMS to be more than a traditional DBMS  A re-think, not just a re-write  Deliberate non-respect of traditional boundaries  Elements of four classical systems  Database management  Search engine  Application server  Content management Slide 12 Slide 12 Copyright © 2010 MarkLogic ® Corporation. All rights reserved. Copyright © 2010 MarkLogic® Corporation. All rights reserved.
  • The Technology: Information Infrastructure MarkLogic is infrastructure for information applications Documents Data Search engine Tear down DBMS this wall! Information Infrastructure Slide 13 Slide 13 Copyright © 2010 MarkLogic ® Corporation. All rights reserved. Copyright © 2010 MarkLogic® Corporation. All rights reserved.
  • The Movement: NoSQL SQL  NoSQL is organic movement against the universal use of RDBMSs, led largely by web 2.0 companies  Open source projects like Hadoop, Cassandra, and CouchDB  Numerous motivations: scale, relaxed transactionality, anger at Oracle, cost, impedance mismatch, unstructured data, coolness  Databases are interesting again for first time in 30 years  Technologies include key-value stores, caching mechanisms, document databases, and graph databases Slide 14 Slide 14 Copyright © 2010 MarkLogic ® Corporation. All rights reserved. Copyright © 2010 MarkLogic® Corporation. All rights reserved.
  • Why I like NoSQL  It’s removing blinders  Hey, I don’t have to use Oracle  It’s making people think about documents instead of tables  In our business, we think of these items as documents, but when we store them, we shred them into 50 tables …  We’re starting to wonder if we should do that  MarkLogic is a document database  The XML document is the native modeling element Slide 15 Slide 15 Copyright © 2010 MarkLogic ® Corporation. All rights reserved. Copyright © 2010 MarkLogic® Corporation. All rights reserved.
  • NoSQL: Babies and Bathwater  You don’t have to throw out the commercial DBMS software baby with the relational bathwater  Commercial software at higher abstraction level and is supported  DBMSs care a lot about data integrity  NoSQL should not mean NoDBMS or NoCommercialSoftware Slide 16 Slide 16 Copyright © 2010 MarkLogic ® Corporation. All rights reserved. Copyright © 2010 MarkLogic® Corporation. All rights reserved.
  • Some MarkLogic-Related NoSQL Posts Slide 17 Slide 17 Copyright © 2010 MarkLogic ® Corporation. All rights reserved. Copyright © 2010 MarkLogic® Corporation. All rights reserved.
  • Software Archeology Slide 18 Slide 18 Copyright © 2010 MarkLogic ® Corporation. All rights reserved. Copyright © 2010 MarkLogic® Corporation. All rights reserved.
  • Please Follow Me!  www.kellblog.com  twitter.com/kellblog Slide 19 Slide 19 Copyright © 2010 MarkLogic ® Corporation. All rights reserved. Copyright © 2010 MarkLogic® Corporation. All rights reserved.
  • A Final Thought Worlds where I Worlds where I Worlds where ate more for am not hungry they let me run breakfast at 11 AM companies Worlds similar to mine Thank you and enjoy the conference! Slide 20 Slide 20 Copyright © 2010 MarkLogic ® Corporation. All rights reserved. Copyright © 2010 MarkLogic® Corporation. All rights reserved.