Slide 1
GoogleGoogle’’s Settlement withs Settlement with
the Publishing Industry:the Publishing Industry:the Publishing In...
Slide 2
Google Book SearchGoogle Book Search
Introduced (as Google Print) in October 2004Introduced (as Google Print) in...
Slide 3
The LawsuitThe Lawsuit
Suits filed by Authors Guild and AAP in SeptSuits filed by Authors Guild and AAP in Sept ...
Slide 4
The SettlementThe Settlement
Agreement reached in October 2008Agreement reached in October 2008Agreement reach...
Slide 5
The SettlementThe Settlement
Google pays ~$30 Million to establish Book RightsGoogle pays ~$30 Million to establ...
Slide 6
Book Rights RegistryBook Rights Registry
Online database of books and information about theirOnline database of ...
Slide 7
Settlement ArchitectureSettlement Architecture
Content
Publishers
Publishers
Content
Publishers
Publishers
Metadat...
Slide 8
Settlement ArchitectureSettlement Architecture
Content
Publishers
Publishers
Publishers
M t d t &
Metadata,
Conten...
Slide 9
Settlement Business ModelsSettlement Business Models
Sales of online booksSales of online booksSales of online...
Slide 10
Future Business ModelsFuture Business Models
Print on demandPrint on demandPrint on demandPrint on demand
P...
Slide 11
Future Business ModelsFuture Business Models
P IP IPage ImagePage Image
Print on demandPrint on demandPrint o...
Slide 12
Future Business ModelsFuture Business Models
NN P IP INonNon--Page ImagePage Image
Print on demandPrint on dema...
Slide 13
Custom PublishingCustom Publishing
Combining chapters/modules of content into singleCombining chapters/modules ...
Slide 14
Subscription ServicesSubscription Services
Analogous to music services like Rhapsody andAnalogous to music serv...
Slide 15
Abstracting and Indexing (A&I)Abstracting and Indexing (A&I)
Huge legacy of A&I services in many fieldsHuge leg...
Slide 16
Publishers Must Be ReadyPublishers Must Be Ready
C ThC ThCommon ThemesCommon Themes
Logical StructureLogical St...
Slide 17
Logical StructureLogical Structure
Repurposability of content at desired level of detailRepurposability of cont...
Slide 18
MetadataMetadata
Adoption of basic metadata in BRRAdoption of basic metadata in BRRAdoption of basic metadata...
Slide 19
RightsRights
Initial business models: implied rightsInitial business models: implied rightsInitial business m...
Unlock Content™
John Kreisa
Director of Industry Solutions
See us at booth #13
Copyright © 2009 Mark Logic Corporation Con...
Preparing for The Google Settlement
Create a digital strategy for metadata, rights and content
XML can be used to store, s...
Digital Asset Distribution in Practice
Admin interface
(search, load, etc.)
Search, Get Catalog,
IP Mgmt
Search, Get Catal...
Search Across Transcribed Video
and Metadata
Search through transcripts, analyze and understand word usage
Copyright © 200...
Elsevier: ImagingCONSULT
A role and task aware
li ti i XQapplication using XQuery
Utilize structure to provide
granular ac...
Role Aware Application: ImagingCONSULT
Rich navigation and task oriented display leverage tagged information
Detailed diag...
McGraw-Hill Education – DAL
Key component of a broader enterprise
content management program; tightlycontent management pr...
Digital Assets – Search & Reuse
Search
ECM system
New
Products
Designed to help archivists, editors, and authors find prev...
Actionable Insight and Collaboration
Business Exchangeg
Monitor favorite topics and contributors, see related items
Copyri...
MarkLogic Server: Cornerstone of an
All XML Architecture
Print on
Editorial Staff
Content delivery
Content creation
CMS
De...
Architecture for Exploiting the Google
Book Settlement
Content
Publisher (You)
Metadata
& Rights
Metadata & Rights
Content...
Selected Mark Logic Customers
B2C Magazine EducationB2B Magazine
Fi i l/CCFFinancial/CCF Legal Tax Regulatory Trade
Aggreg...
Unlock Content™
Thank YouThank You
Stop by booth #13 for a chance to win a Nintendo Wii!p y
Copyright © 2009 Mark Logic Co...
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Google Settlement with the Publishing Industry

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Presentation by Bill Rosenblatt of Giant Steps Media and John Kreisa of Mark Logic given at the 2009 O'Reilly Tools of Change for Publishing Conference about the settlement of the lawsuit between Google and the publishing industry.

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Google Settlement with the Publishing Industry

  1. 1. Slide 1 GoogleGoogle’’s Settlement withs Settlement with the Publishing Industry:the Publishing Industry:the Publishing Industry:the Publishing Industry: Opportunities and StrategiesOpportunities and StrategiesOpportunities and StrategiesOpportunities and Strategies for Publishersfor Publishers Bill RosenblattBill Rosenblatt GiantSteps Media Technology StrategiesGiantSteps Media Technology Strategies i t t ti t t twww.giantstepsmts.comwww.giantstepsmts.com billr@giantstepsmts.combillr@giantstepsmts.com 212 956 1045212 956 1045 GiantSteps Media Technology Strategies© 2009 1 212 956 1045212 956 1045
  2. 2. Slide 2 Google Book SearchGoogle Book Search Introduced (as Google Print) in October 2004Introduced (as Google Print) in October 2004Introduced (as Google Print) in October 2004Introduced (as Google Print) in October 2004 Scanning and indexing millions of books for searchScanning and indexing millions of books for search d di lid di liand discovery onlineand discovery online –– About 20 libraries, mostly university, scanning from theirAbout 20 libraries, mostly university, scanning from their collectionscollectionscollectionscollections GoogleGoogle’’s use of contents use of content Display snippets in search resultsDisplay snippets in search results–– Display snippets in search resultsDisplay snippets in search results –– Link to places to purchaseLink to places to purchase –– Public domain books: download PDFPublic domain books: download PDF GiantSteps Media Technology Strategies© 2009 2 Public domain books: download PDFPublic domain books: download PDF
  3. 3. Slide 3 The LawsuitThe Lawsuit Suits filed by Authors Guild and AAP in SeptSuits filed by Authors Guild and AAP in Sept Oct 2005Oct 2005Suits filed by Authors Guild and AAP in SeptSuits filed by Authors Guild and AAP in Sept--Oct 2005Oct 2005 Allegations of copyright infringementAllegations of copyright infringement S i d i ith t th i tiS i d i ith t th i ti–– Scanning and copying without authorizationScanning and copying without authorization –– ““Free ridingFree riding”” on content by monetizing trafficon content by monetizing traffic Cl i f F i UCl i f F i UClaims of Fair UseClaims of Fair Use –– Key principles: nature of use, effect of use on market valueKey principles: nature of use, effect of use on market value for workfor workfor workfor work GiantSteps Media Technology Strategies© 2009 3
  4. 4. Slide 4 The SettlementThe Settlement Agreement reached in October 2008Agreement reached in October 2008Agreement reached in October 2008Agreement reached in October 2008 –– 141 page main document141 page main document –– Plus 13 AttachmentsPlus 13 AttachmentsPlus 13 AttachmentsPlus 13 Attachments Trial judge gave preliminary approvalTrial judge gave preliminary approval Fi l l t f J 2009 l tFi l l t f J 2009 l tFinal approval set for June 2009 or laterFinal approval set for June 2009 or later GiantSteps Media Technology Strategies© 2009 4
  5. 5. Slide 5 The SettlementThe Settlement Google pays ~$30 Million to establish Book RightsGoogle pays ~$30 Million to establish Book RightsGoogle pays ~$30 Million to establish Book RightsGoogle pays ~$30 Million to establish Book Rights RegistryRegistry G l d bli h ti i t i i iti l t fG l d bli h ti i t i i iti l t fGoogle and publishers participate in initial set ofGoogle and publishers participate in initial set of business modelsbusiness models List of potential future business modelsList of potential future business models GiantSteps Media Technology Strategies© 2009 5
  6. 6. Slide 6 Book Rights RegistryBook Rights Registry Online database of books and information about theirOnline database of books and information about theirOnline database of books and information about theirOnline database of books and information about their ownershipownership Like a rights collecting society for book contentLike a rights collecting society for book content–– Like a rights collecting society for book contentLike a rights collecting society for book content Ability to process royalty payments from online contentAbility to process royalty payments from online content sales and send them to proper partysales and send them to proper partysales and send them to proper partysales and send them to proper party IndependentIndependent N t j t f G lN t j t f G l–– Not just for GoogleNot just for Google –– Any service provider can use the serviceAny service provider can use the service G l $30 Milli t t bli h BRRG l $30 Milli t t bli h BRR GiantSteps Media Technology Strategies© 2009 6 Google pays >$30 Million to establish BRRGoogle pays >$30 Million to establish BRR
  7. 7. Slide 7 Settlement ArchitectureSettlement Architecture Content Publishers Publishers Content Publishers Publishers Metadata & Rights Metadata, Rights, Payments Content Book Rights Registry g Payments Payments Libraries Libraries Libraries GiantSteps Media Technology Strategies© 2009 7
  8. 8. Slide 8 Settlement ArchitectureSettlement Architecture Content Publishers Publishers Publishers M t d t & Metadata, Content Book Rights Metadata & Rights Rights, Payments Payments Libraries Libraries Content g Registry Metadata &Content Payments Libraries Libraries Service Providers Rights Payments GiantSteps Media Technology Strategies© 2009 8 Providers
  9. 9. Slide 9 Settlement Business ModelsSettlement Business Models Sales of online booksSales of online booksSales of online booksSales of online books –– Like Amazon Pages, online viewerLike Amazon Pages, online viewer –– Restrictions on copy & paste printRestrictions on copy & paste printRestrictions on copy & paste, printRestrictions on copy & paste, print –– Free previews depending on type of bookFree previews depending on type of book –– Google gets 30% revenueGoogle gets 30% revenue Contextual ad salesContextual ad sales –– Publishers get 30% of revenuePublishers get 30% of revenuegg GiantSteps Media Technology Strategies© 2009 9
  10. 10. Slide 10 Future Business ModelsFuture Business Models Print on demandPrint on demandPrint on demandPrint on demand PDF downloadsPDF downloads Custom PublishingCustom Publishing Consumer subscriptionsConsumer subscriptionspp Summaries, abstracts, and compilationsSummaries, abstracts, and compilations GiantSteps Media Technology Strategies© 2009 10
  11. 11. Slide 11 Future Business ModelsFuture Business Models P IP IPage ImagePage Image Print on demandPrint on demandPrint on demandPrint on demand PDF downloadsPDF downloads Custom PublishingCustom Publishing Consumer subscriptionsConsumer subscriptionspp Summaries, abstracts, and compilationsSummaries, abstracts, and compilations GiantSteps Media Technology Strategies© 2009 11
  12. 12. Slide 12 Future Business ModelsFuture Business Models NN P IP INonNon--Page ImagePage Image Print on demandPrint on demandPrint on demandPrint on demand PDF downloadsPDF downloads Custom PublishingCustom Publishing Consumer subscriptionsConsumer subscriptionspp Summaries, abstracts, and compilationsSummaries, abstracts, and compilations GiantSteps Media Technology Strategies© 2009 12
  13. 13. Slide 13 Custom PublishingCustom Publishing Combining chapters/modules of content into singleCombining chapters/modules of content into singleCombining chapters/modules of content into singleCombining chapters/modules of content into single volumesvolumes M k tM k tMarkets:Markets: –– Higher education e.g. McGrawHigher education e.g. McGraw--HillHill PrimisPrimis Professional e g OProfessional e g O’’Reilly/Pearson SafariReilly/Pearson Safari–– Professional e.g. OProfessional e.g. O Reilly/Pearson SafariReilly/Pearson Safari Next challenge: combine content from multipleNext challenge: combine content from multiple bli h hbli h hpublishershpublishersh GiantSteps Media Technology Strategies© 2009 13
  14. 14. Slide 14 Subscription ServicesSubscription Services Analogous to music services like Rhapsody andAnalogous to music services like Rhapsody andAnalogous to music services like Rhapsody andAnalogous to music services like Rhapsody and Napster, cable TV SVODNapster, cable TV SVOD E i ti b i ti i h d tE i ti b i ti i h d tExisting subscription services charge per document,Existing subscription services charge per document, search, etc.search, etc. –– Factiva, LexisFactiva, Lexis--Nexis, DialogNexis, Dialog Rightsholder compensation gets tricky for book contentRightsholder compensation gets tricky for book content GiantSteps Media Technology Strategies© 2009 14
  15. 15. Slide 15 Abstracting and Indexing (A&I)Abstracting and Indexing (A&I) Huge legacy of A&I services in many fieldsHuge legacy of A&I services in many fieldsHuge legacy of A&I services in many fieldsHuge legacy of A&I services in many fields Customized A&I services can save effort with uniformCustomized A&I services can save effort with uniform li t t t d i ht i fli t t t d i ht i fonline access to content and rights infoonline access to content and rights info GiantSteps Media Technology Strategies© 2009 15
  16. 16. Slide 16 Publishers Must Be ReadyPublishers Must Be Ready C ThC ThCommon ThemesCommon Themes Logical StructureLogical StructureLogical StructureLogical Structure MetadataMetadata RightsRights XML Content ArchitectureXML Content Architecture GiantSteps Media Technology Strategies© 2009 16
  17. 17. Slide 17 Logical StructureLogical Structure Repurposability of content at desired level of detailRepurposability of content at desired level of detailRepurposability of content at desired level of detailRepurposability of content at desired level of detail Sequencing informationSequencing information Conversion of legacy layoutConversion of legacy layout--driven content to XMLdriven content to XML Conversion of editorial processes to XMLConversion of editorial processes to XML--firstfirstpp GiantSteps Media Technology Strategies© 2009 17
  18. 18. Slide 18 MetadataMetadata Adoption of basic metadata in BRRAdoption of basic metadata in BRRAdoption of basic metadata in BRRAdoption of basic metadata in BRR –– Dublin CoreDublin Core –– bibliographicbibliographic –– ONIXONIX –– supply chainsupply chainONIXONIX supply chainsupply chain Other service providersOther service providers –– specialized metadataspecialized metadata GiantSteps Media Technology Strategies© 2009 18
  19. 19. Slide 19 RightsRights Initial business models: implied rightsInitial business models: implied rightsInitial business models: implied rightsInitial business models: implied rights –– E.g. copy/paste up to 4 pagesE.g. copy/paste up to 4 pages –– Print up to 20 pages at a timePrint up to 20 pages at a timePrint up to 20 pages at a timePrint up to 20 pages at a time –– Free previews according to content typeFree previews according to content type Future business models: track rights explicitlyFuture business models: track rights explicitlyFuture business models: track rights explicitlyFuture business models: track rights explicitly –– Opt in vs. opt outOpt in vs. opt out –– E.g. right to use content in compilationsE.g. right to use content in compilationsg g pg g p –– Simple now, extensibility laterSimple now, extensibility later GiantSteps Media Technology Strategies© 2009 19
  20. 20. Unlock Content™ John Kreisa Director of Industry Solutions See us at booth #13 Copyright © 2009 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 1
  21. 21. Preparing for The Google Settlement Create a digital strategy for metadata, rights and content XML can be used to store, search and deliver each Establish a long term content architecture Create an XML based centralized digital content repositoryg p y Adopt and leverage XML in production and delivery processes Prepare to go below the page for new business models Organize for experimentation with new productsOrganize for experimentation with new products Small flexible teams Tolerance for (fast) failure Prepare to interface with Google and other service providers Decide on strategy for exposing content to Google Consider options with other providers Copyright © 2009 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 2 p p
  22. 22. Digital Asset Distribution in Practice Admin interface (search, load, etc.) Search, Get Catalog, IP Mgmt Search, Get Catalog, Get TOC, Look Inside Book, etc. Loader Web services Digital Asset Delivery/Syndication Other partners Web services DAM Copyright © 2009 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 3
  23. 23. Search Across Transcribed Video and Metadata Search through transcripts, analyze and understand word usage Copyright © 2009 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 4
  24. 24. Elsevier: ImagingCONSULT A role and task aware li ti i XQapplication using XQuery Utilize structure to provide granular access to i f tiinformation Provides an integrated content environment Results – physicians work more quickly and with greater assurance App facilitates and guides diagnostic processpp ac tates a d gu des d ag ost c p ocess Greater satisfaction with diagnosis due to improved ability to compare procedures Spend less time looking and more time understanding and Copyright © 2009 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 5 Spend less time looking and more time understanding and healing
  25. 25. Role Aware Application: ImagingCONSULT Rich navigation and task oriented display leverage tagged information Detailed diagnostics Guided navigation Copyright © 2009 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 6 Summary info
  26. 26. McGraw-Hill Education – DAL Key component of a broader enterprise content management program; tightlycontent management program; tightly integrated with ECM solution Strategic, open, and scalable environment for managing sharingenvironment for managing, sharing, and processing digital assets and content Designed to help archivists editorsDesigned to help archivists, editors, and authors find previously published content in full electronic workflow Reduces content acquisition andReduces content acquisition and creation costs. Helps bring new products to market faster Copyright © 2009 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 7 faster.
  27. 27. Digital Assets – Search & Reuse Search ECM system New Products Designed to help archivists, editors, and authors find previously published content, the MGH Digital Asset Library is a powerful search and content discovery tool. This lib ill d t t i iti d ti t d h l b i d t McGraw-Hill Education Digital Asset Library Copyright © 2009 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 8 library will reduce content acquisition and creation costs and help bring new products to market faster.
  28. 28. Actionable Insight and Collaboration Business Exchangeg Monitor favorite topics and contributors, see related items Copyright © 2009 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 9
  29. 29. MarkLogic Server: Cornerstone of an All XML Architecture Print on Editorial Staff Content delivery Content creation CMS Demand C Customers DRM CMS DAD Custom Publishing DAM Vertical Content Delivery Syndication Partners Content assembly Content Assembly Web delivery Content applications Copyright © 2009 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 10 Content assembly and enrichment
  30. 30. Architecture for Exploiting the Google Book Settlement Content Publisher (You) Metadata & Rights Metadata & Rights Content Payments Metadata & Rights & Payments Libraries Libraries Copyright © 2009 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 11 Books Rights Registry
  31. 31. Selected Mark Logic Customers B2C Magazine EducationB2B Magazine Fi i l/CCFFinancial/CCF Legal Tax Regulatory Trade Aggregation STM Copyright © 2009 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 12
  32. 32. Unlock Content™ Thank YouThank You Stop by booth #13 for a chance to win a Nintendo Wii!p y Copyright © 2009 Mark Logic Corporation Confidential and Proprietary, Internal Use Only Slide 13

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