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Andy Feit at SES
Andy Feit at SES
Andy Feit at SES
Andy Feit at SES
Andy Feit at SES
Andy Feit at SES
Andy Feit at SES
Andy Feit at SES
Andy Feit at SES
Andy Feit at SES
Andy Feit at SES
Andy Feit at SES
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Andy Feit at SES

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Andy Feit's slides from Search Engine Strategies

Andy Feit's slides from Search Engine Strategies

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  • Transcript

    • 1. Enterprise Search: Approaches to Choosing and Using Your Own Search Engine Andy Feit SVP of Marketing
    • 2. Three Views
    • 3. The dreaded “K” word <ul><li>Knowledge Management </li></ul><ul><ul><li>a range of practices used by organizations to identify, create, represent, distribute and enable adoption of what it knows, and how it knows it (source: wikepedia) </li></ul></ul><ul><li>Can drive tremendous value, but not without the investment and commitment </li></ul>
    • 4. Cheap and Cheerful <ul><li>If KM is so challenging, what options are out there? </li></ul><ul><li>“ Google for your intranet” </li></ul><ul><ul><li>Could literally be Google, but there are plenty of other options for basic spidered search </li></ul></ul><ul><ul><li>Generally works well when underlying content publishing process is in place </li></ul></ul><ul><ul><li>Downside: like web search, it puts the onus on the user to do the work </li></ul></ul><ul><ul><ul><li>Worse because web relevancy models not present </li></ul></ul></ul>
    • 5. Learning from the web… <ul><li>Going vertical, or these days “micro-vertical” </li></ul><ul><li>Leverage focused content, engaged audience, and common goals </li></ul><ul><li>Often combined with “Web 2.0” style interfaces: </li></ul><ul><ul><li>User Generated Content </li></ul></ul><ul><ul><li>Tagging, Ranking, Comments, etc. </li></ul></ul>
    • 6. In the Enterprise… <ul><li>Silos are not always bad </li></ul><ul><li>We call “vertical”: role- and task-aware </li></ul>
    • 7. Examples <ul><li>Consulting  Statement of Work Builder </li></ul><ul><li>Healthcare  Patient Post-op Instructions </li></ul><ul><li>Market Research  Dynamic Publishing </li></ul><ul><li>Legal Departments… </li></ul><ul><li>Marketing Teams… </li></ul><ul><li>Sales Groups… </li></ul>
    • 8. Role-Aware Application: ImagingCONSULT Crawl / slice / content, informational, navigational, and next-step value
    • 9. Task-aware Application: Personalized Customer Publishing <ul><li>Over 20 publishers </li></ul><ul><li>Granular access and assembly </li></ul><ul><li>Dynamic table of contents and index </li></ul><ul><li>Printed, bound and shipped to university book store in 7 days </li></ul>O’Reilly SafariU: Custom Publishing Application
    • 10. Battle Command Knowledge System <ul><li>US Army “Warrior Knowledge Base” </li></ul><ul><ul><li>Sophisticated knowledge management and information sharing environment </li></ul></ul><ul><ul><li>Up-to-the-minute information for </li></ul></ul><ul><ul><li>war-fighters and mission planners </li></ul></ul><ul><ul><li>Army-level central repository of battlefield knowledge </li></ul></ul><ul><li>Benefits </li></ul><ul><ul><li>Reduces cycle time for capturing and sharing mission essential knowledge </li></ul></ul><ul><ul><li>Fast performance enables soldiers in forward areas to access knowledge </li></ul></ul>
    • 11. Content Apps Need More Than Search <ul><li>Dynamic Content Delivery </li></ul><ul><ul><li>Typically XML-based </li></ul></ul><ul><li>Rich navigation options </li></ul><ul><ul><li>Search results – by taxonomy or source </li></ul></ul><ul><ul><li>Faceted navigation </li></ul></ul><ul><ul><li>Tag clouds, citations, analytics </li></ul></ul><ul><li>Web 2.0 style user interaction </li></ul><ul><ul><li>User tagging, comments and ratings </li></ul></ul><ul><li>Deliver content in context </li></ul><ul><ul><li>Geographic position (of the content or user) </li></ul></ul><ul><ul><li>Enriched results (persons, places, things) </li></ul></ul><ul><li>Faster, more efficient development </li></ul><ul><ul><li>No mis-match – deliver directly to Xhtml, faster, easier. </li></ul></ul><ul><ul><li>Multi-channel delivery – web, print, services </li></ul></ul>
    • 12. Thank You Andy Feit [email_address]

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