Andy Feit at SES

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Andy Feit's slides from Search Engine Strategies

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  • Andy Feit at SES

    1. 1. Enterprise Search: Approaches to Choosing and Using Your Own Search Engine Andy Feit SVP of Marketing
    2. 2. Three Views
    3. 3. The dreaded “K” word <ul><li>Knowledge Management </li></ul><ul><ul><li>a range of practices used by organizations to identify, create, represent, distribute and enable adoption of what it knows, and how it knows it (source: wikepedia) </li></ul></ul><ul><li>Can drive tremendous value, but not without the investment and commitment </li></ul>
    4. 4. Cheap and Cheerful <ul><li>If KM is so challenging, what options are out there? </li></ul><ul><li>“ Google for your intranet” </li></ul><ul><ul><li>Could literally be Google, but there are plenty of other options for basic spidered search </li></ul></ul><ul><ul><li>Generally works well when underlying content publishing process is in place </li></ul></ul><ul><ul><li>Downside: like web search, it puts the onus on the user to do the work </li></ul></ul><ul><ul><ul><li>Worse because web relevancy models not present </li></ul></ul></ul>
    5. 5. Learning from the web… <ul><li>Going vertical, or these days “micro-vertical” </li></ul><ul><li>Leverage focused content, engaged audience, and common goals </li></ul><ul><li>Often combined with “Web 2.0” style interfaces: </li></ul><ul><ul><li>User Generated Content </li></ul></ul><ul><ul><li>Tagging, Ranking, Comments, etc. </li></ul></ul>
    6. 6. In the Enterprise… <ul><li>Silos are not always bad </li></ul><ul><li>We call “vertical”: role- and task-aware </li></ul>
    7. 7. Examples <ul><li>Consulting  Statement of Work Builder </li></ul><ul><li>Healthcare  Patient Post-op Instructions </li></ul><ul><li>Market Research  Dynamic Publishing </li></ul><ul><li>Legal Departments… </li></ul><ul><li>Marketing Teams… </li></ul><ul><li>Sales Groups… </li></ul>
    8. 8. Role-Aware Application: ImagingCONSULT Crawl / slice / content, informational, navigational, and next-step value
    9. 9. Task-aware Application: Personalized Customer Publishing <ul><li>Over 20 publishers </li></ul><ul><li>Granular access and assembly </li></ul><ul><li>Dynamic table of contents and index </li></ul><ul><li>Printed, bound and shipped to university book store in 7 days </li></ul>O’Reilly SafariU: Custom Publishing Application
    10. 10. Battle Command Knowledge System <ul><li>US Army “Warrior Knowledge Base” </li></ul><ul><ul><li>Sophisticated knowledge management and information sharing environment </li></ul></ul><ul><ul><li>Up-to-the-minute information for </li></ul></ul><ul><ul><li>war-fighters and mission planners </li></ul></ul><ul><ul><li>Army-level central repository of battlefield knowledge </li></ul></ul><ul><li>Benefits </li></ul><ul><ul><li>Reduces cycle time for capturing and sharing mission essential knowledge </li></ul></ul><ul><ul><li>Fast performance enables soldiers in forward areas to access knowledge </li></ul></ul>
    11. 11. Content Apps Need More Than Search <ul><li>Dynamic Content Delivery </li></ul><ul><ul><li>Typically XML-based </li></ul></ul><ul><li>Rich navigation options </li></ul><ul><ul><li>Search results – by taxonomy or source </li></ul></ul><ul><ul><li>Faceted navigation </li></ul></ul><ul><ul><li>Tag clouds, citations, analytics </li></ul></ul><ul><li>Web 2.0 style user interaction </li></ul><ul><ul><li>User tagging, comments and ratings </li></ul></ul><ul><li>Deliver content in context </li></ul><ul><ul><li>Geographic position (of the content or user) </li></ul></ul><ul><ul><li>Enriched results (persons, places, things) </li></ul></ul><ul><li>Faster, more efficient development </li></ul><ul><ul><li>No mis-match – deliver directly to Xhtml, faster, easier. </li></ul></ul><ul><ul><li>Multi-channel delivery – web, print, services </li></ul></ul>
    12. 12. Thank You Andy Feit [email_address]

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