Enterprise Search: Approaches to Choosing and Using Your Own Search Engine Andy Feit SVP of Marketing

Three Views

The dreaded “K” word Knowledge Management a range of practices used by organizations to identify, create, represent, distribute and enable adoption of what it knows, and how it knows it (source: wikepedia) Can drive tremendous value, but not without the investment and commitment

Knowledge Management

a range of practices used by organizations to identify, create, represent, distribute and enable adoption of what it knows, and how it knows it (source: wikepedia)

Can drive tremendous value, but not without the investment and commitment

Cheap and Cheerful If KM is so challenging, what options are out there? “ Google for your intranet” Could literally be Google, but there are plenty of other options for basic spidered search Generally works well when underlying content publishing process is in place Downside: like web search, it puts the onus on the user to do the work Worse because web relevancy models not present

If KM is so challenging, what options are out there?

“ Google for your intranet”

Could literally be Google, but there are plenty of other options for basic spidered search

Generally works well when underlying content publishing process is in place

Downside: like web search, it puts the onus on the user to do the work

Worse because web relevancy models not present

Learning from the web… Going vertical, or these days “micro-vertical” Leverage focused content, engaged audience, and common goals Often combined with “Web 2.0” style interfaces: User Generated Content Tagging, Ranking, Comments, etc.

Going vertical, or these days “micro-vertical”

Leverage focused content, engaged audience, and common goals

Often combined with “Web 2.0” style interfaces:

User Generated Content

Tagging, Ranking, Comments, etc.

In the Enterprise… Silos are not always bad We call “vertical”: role- and task-aware

Silos are not always bad

We call “vertical”: role- and task-aware

Examples Consulting  Statement of Work Builder Healthcare  Patient Post-op Instructions Market Research  Dynamic Publishing Legal Departments… Marketing Teams… Sales Groups…

Consulting  Statement of Work Builder

Healthcare  Patient Post-op Instructions

Market Research  Dynamic Publishing

Legal Departments…

Marketing Teams…

Sales Groups…

Role-Aware Application: ImagingCONSULT Crawl / slice / content, informational, navigational, and next-step value

Task-aware Application: Personalized Customer Publishing Over 20 publishers Granular access and assembly Dynamic table of contents and index Printed, bound and shipped to university book store in 7 days O’Reilly SafariU: Custom Publishing Application

Over 20 publishers

Granular access and assembly

Dynamic table of contents and index

Printed, bound and shipped to university book store in 7 days

Battle Command Knowledge System US Army “Warrior Knowledge Base” Sophisticated knowledge management and information sharing environment Up-to-the-minute information for war-fighters and mission planners Army-level central repository of battlefield knowledge Benefits Reduces cycle time for capturing and sharing mission essential knowledge Fast performance enables soldiers in forward areas to access knowledge

US Army “Warrior Knowledge Base”

Sophisticated knowledge management and information sharing environment

Up-to-the-minute information for

war-fighters and mission planners

Army-level central repository of battlefield knowledge

Benefits

Reduces cycle time for capturing and sharing mission essential knowledge

Fast performance enables soldiers in forward areas to access knowledge

Content Apps Need More Than Search Dynamic Content Delivery Typically XML-based Rich navigation options Search results – by taxonomy or source Faceted navigation Tag clouds, citations, analytics Web 2.0 style user interaction User tagging, comments and ratings Deliver content in context Geographic position (of the content or user) Enriched results (persons, places, things) Faster, more efficient development No mis-match – deliver directly to Xhtml, faster, easier. Multi-channel delivery – web, print, services

Dynamic Content Delivery

Typically XML-based

Rich navigation options

Search results – by taxonomy or source

Faceted navigation

Tag clouds, citations, analytics

Web 2.0 style user interaction

User tagging, comments and ratings

Deliver content in context

Geographic position (of the content or user)

Enriched results (persons, places, things)

Faster, more efficient development

No mis-match – deliver directly to Xhtml, faster, easier.

Multi-channel delivery – web, print, services

Thank You Andy Feit [email_address]