• Users has to carry conventional credit cards to pay in
retail stores, restaurants, shopping, etc.
• Has to remember all ...
• Mobile wallet is a virtual wallet that stores your payment cards, offers, and more on your
Smartphone.
• Tap your Smartp...
• Offers will be pushed to the customers mobile device when they are within the proximity of the
store.
• With Mobile wall...
How it works
Better serve your customers
• Instead of fumbling for cards, cash, and coupons, your customers can simply pay with the tap...
• Offers are pushed to the users device when they are within the proximity of the store.
• User gets alerted to the offers...
Security Consideration
• Mobile Wallet requires you to set up a PIN that prevents any unauthorized access or payments.
 P...
Potential Impact
• Enthusiasm surrounding mobile commerce and mobile payment has increased significantly over
recent years...
Growth- Mobile Spending
NFC- Forecast
NFC- Forecast
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M-Commerce & Payment- An Overview

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Mobile Commerce & Payments are gaining momentum and in future there is lot to happen on M Payments. Minemobile.com brings an overview of Mobile Commerce & Payments

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M-Commerce & Payment- An Overview

  1. 1. • Users has to carry conventional credit cards to pay in retail stores, restaurants, shopping, etc. • Has to remember all the pin for the debit cards that is carried. • Offers for specific products varies from one card to other, chances to wrongly swipe one for the other. • Physical signature is made on the payment note for every transaction. • Offers / deals cannot be pushed back instantly for the purchase made through conventional credit cards. Business Challenge
  2. 2. • Mobile wallet is a virtual wallet that stores your payment cards, offers, and more on your Smartphone. • Tap your Smartphone on the NFC reader and make your payment. • Your Smartphone authorizes payment transactions, and, at some merchants, offers and loyalty information. • Stay safe with the Mobile Wallet PIN and with secure underlying technology. Near Field Communication
  3. 3. • Offers will be pushed to the customers mobile device when they are within the proximity of the store. • With Mobile wallet user can set rules on the usage like for purchase of more than $200 your Amex bank card will be used. For Petrol refill, your Citi Bank Petrol card will be used. After 20th to 30th of every month, your XXXX card will be used. • The Mobile wallet remembers the cards used at the stores and pay using the same card next time. It can also remind you about the offers / deals / reward points you got from the store. Proximity Marketing
  4. 4. How it works
  5. 5. Better serve your customers • Instead of fumbling for cards, cash, and coupons, your customers can simply pay with the tap of their phones. Drive more traffic with offers • Push offers to customers who are actively searching for your products in your area. Customers can save your offers with Mobile Wallet, then redeem them in-store—enabling you to analyze online marketing against in-store purchases. Retain more customers • Customers can store loyalty cards on their phones. Boost participation in your existing loyalty programs, or build new, targeted, and effective loyalty initiatives. Merchants get paid the same way as they are currently settle credit card charges. Merchants
  6. 6. • Offers are pushed to the users device when they are within the proximity of the store. • User gets alerted to the offers before making payment in the respective stores. • User can also subscribe for categories they would like to get alerted to. • For every purchase, users will be rewarded with points. • Users can redeem their points at selective stores Offers
  7. 7. Security Consideration • Mobile Wallet requires you to set up a PIN that prevents any unauthorized access or payments.  PIN to open the application  PIN that must be entered before making a purchase. • The credit information will be stored in a encrypted format • Application never works when the screen is locked. • Only the last four digit of the credit number will be displayed in the screen.
  8. 8. Potential Impact • Enthusiasm surrounding mobile commerce and mobile payment has increased significantly over recent years. There are many reasons why mobile commerce has gained so much attention, and now is the time to move forward. • Think about how to turn card accounts into mobile payment accounts, and how to do this for as many consumers as possible. • Develop a strategy to take advantage of well-marketed third-party open wallets, while also ensuring some control over the customer experience. • Rethink current marketing and promotional strategies in the context of unique opportunities for target marketing and co-marketing that are provided by mobile wallets. • Consider new account acquisition strategies in the context of a mobile wallet, where “instant activation” capability tied to direct-to-cardholder marketing is possible.
  9. 9. Growth- Mobile Spending
  10. 10. NFC- Forecast
  11. 11. NFC- Forecast

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