Fourth largest telecom market in Asia after China, Japan and south Korea. Eighth largest in the world. Market size of over US $8 billion is expected to increase three fold by 2012. Broadly classified into a) Fixed line telephony and b) Mobile telephony.
Three types of players in telecom services: State owned companies (BSNL and MTNL) Private Indian owned companies (Reliance Infocomm, Tata Teleservices, Bharti Airtel, Idea Cellular) Foreign invested companies (Vodafone, Escotel)
GPRS- enabled multimedia messaging, internet surfing and mobile commerce. 3G mobile technology There will be a reduction in tariffs according to the Financial budget.
Indias largest telecommunications company by subscriber base, which stood at 85.7 million in December 2008. The company has a 34.5% share of the wireless services market. VISION: By 2010, Airtel will be the most admired brand in India: a) Loved by more customers. b) Targeted by top talent. c) Benchmarked by more businesses
Ad’s are focused mainly on selling their product andservice, no social message as such is conveyedthrough the ad’s
Embarking on a multi-pronged strategy, including a comprehensive customer retention programme. Partnerships with companies that offer mobile entertainment and commerce services, domestic acquisitions. Customer life-cycle management system
Decreasing ARPU and net profit margin offset by increasing subscriber additions. Regulatory charges are between 17% and 26% of total . Falling handset prices could increase wireless penetration rate in rural India. Rollout of 3G spectrum.
STRENGTHS: WEAKNESESS: Largest cellular provider Airtel did not had its own in India, with 110 towers earlier which was a million customers particular strength of some overall. of its competitors such as Hutchison Essar, but now it has 100,000 towers. Supplies broadband and telephone services to both domestic and corporate customers. It has 1.5 million outlets in the world. Strategic alliances with- Sony-Ericsson, Nokia - and SingTel
OPPORTUNITIES THREATS Airtel have done a tie-up with Airtel and Vodafone seem Google. to be having an on/off relationship. Global telecommunications and new technology brands: a) launch of Apple I-phone b) Partnership with Bharti Airtel could also be Blackberry. the target for the takeover vision of other global Bharti Airtel is embarking on another joint venture with telecommunications players Vodafone Essar and Idea Cellular that wish to move into the to create a new independent Indian market. tower company called Indus Towers have control on 70% towers in India.
RELIANCE COMMUNICATIONS:India’s second-largest wireless operator by subscriber base.Different services, viz.▫ Wireless▫ Global▫ Broadband▫ InfrastructureRecorded 5 million subscribers in January 2009.BSNL/ MTNL: Third-largest wireless operator by subscriber base and along with government-owned MTNL provides wireless services in all 23 circles of India.
VODAFONE: The second largest telecom company in India in terms of subscriber base The company Vodafone Essar has its operations in 16 telecom circles of the country, which covers around 86% of the customer mobile base in India Economical and Value based services provided to the users as well as it has a good network range. IDEA CELLULAR: Operates in 11 circles. Customer base of over 17 million, covering approximately 45% of Indias population and over 50% of the potential telecom-market