The Tata Group comprises 96 operating companies in seven business sectors:
information systems and communications;
consumer products; and
The Tata Group has operations in more than 54 countries across six continents, and its companies export products and services to 120 nations.
The Tata Group is one of India's largest and most respected business conglomerates, with revenues in 2005-06 of $21.9 billion (Rs 967,229 million), the equivalent of about 2.8 per cent of the country's GDP, and a market capitalisation of $55.1 billion.
Tata companies together employ some 2,46,000 people.
The Group's 28 publicly listed enterprises — among them stand out names such as Tata Steel , Tata Consultancy Services , Tata Motors and Tata Tea — have a combined market capitalisation that is the highest among Indian business houses in the private sector, and a shareholder base of over 2 million
The Tata family of companies shares a set of five core values: integrity, understanding, excellence, unity and responsibility.
At the Tata Group their purpose is To improve the quality of life of the communities they serve.
They do this through leadership in sectors of national economic significance, to which the Group brings a unique set of capabilities.
This requires them to grow aggressively in focused areas of business.
Their heritage of returning to society what they earn evokes trust among consumers, employees, shareholders and the community.
The Tata name is a unique asset representing leadership with trust.
Milestones 1868 The TATA Group was founded by Jamsetji Nusserwanji Tata in the mid 19th century, a period when India had just set out on the road to gaining independence from British rule.
1874 The Central India Spinning, Weaving and Manufacturing Company is set up, marking the Group's entry into textiles.
1902 The Indian Hotels Company is incorporated to set up the Taj Mahal Palace and Tower, India's first luxury hotel, which opened in 1903.
1907 The Tata Iron and Steel Company (now Tata Steel) is established to set up India's first iron and steel plant in Jamshedpur. The plant started production in 1912.
1910 The first of the three Tata Electric Companies, The Tata Hydro-Electric Power Supply Company, (now Tata Power) is set up .
1911 The Indian Institute of Science is established in Bangalore to serve as a centre for advanced learning.
1912 Tata Steel introduces eight-hour working days, well before such a system was implemented by law in much of the West. 1917 The Tatas enter the consumer goods industry, with the Tata Oil Mills Company being established to make soaps, detergents and cooking oils.
1932 Tata Airlines, a division of Tata Sons, is established, opening up the aviation sector in India.
Tata Chemicals, now the largest producer of soda ash in the country, is established
Tata Engineering and Locomotive Company (renamed Tata Motors in 2003) is established to manufacture locomotive and engineering products.
Tata Industries is created for the promotion and development of hi-tech industries.
1952 Jawaharlal Nehru, India's first Prime Minister, requests the Group to manufacture cosmetics in India, leading to the setting up of Lakme. 1954 India's major marketing, engineering and manufacturing organisation, Voltas, is established.
Tata Finlay (now Tata Tea), one of the largest tea producers, is established.
Tata Exports is established. Today the company, renamed Tata International, is one of the leading export houses in India.
1968 Tata Consultancy Services (TCS), India's first software services company, is established as a division of Tata Sons .
Tata McGraw-Hill Publishing Company is created to publish educational and technical books.
Tata Economic Consultancy Services is set up to provide services in the field of industrial, marketing, statistical and techno-economic research and consultancy.
1984 Titan Industries – a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO) – is set up to manufacture watches. 1991 Tata Motors rolls out its millionth vehicle. (The two-million mark was reached in 1998 and the third million in 2003.)
Tata Quality Management Services institutes the JRD QV Award, modelled on the Malcolm Baldrige National Quality Value Award of the United States, laying the foundation of the Tata Business Excellence Model.
1996 Tata Teleservices (TTSL) is established to spearhead the Group's foray into the telecom sector. Tata Indicom delivers cellular services through its CDMA mobile telephony platform. It has pre-paid and post-paid options, enhanced through tie-ups for handsets with leading manufacturers.
1998 Tata Indica – India's first indigenously designed and manufactured car – is launched by Tata Motors, spearheading the Group's entry into the passenger car segment.
1999 The new Tata Group corporate mark and logo are launched. 2000 Tata Tea acquires the Tetley Group, UK. This is the first major acquisition of an international brand by an Indian business group.
Tata AIG – a joint venture between the Tata Group and American International Group Inc (AIG) – marks the Tata re-entry into insurance.
(The Group's insurance company, New India Assurance, was nationalised in 1956).
The Tata Group Executive Office (GEO) is set up to design and implement change in the Tata Group and to provide long-term direction.
The Tata Group acquires a controlling stake in VSNL, India's leading international telecommunications service provider.
Tata Consultancy Services (TCS) becomes the first Indian software company to cross one billion dollars in revenues.
Titan launches Edge, the slimmest watch in the world.
Idea Cellular, the cellular service born of a tie-up involving the Tata Group, the Birla Group and AT&T, is launched.
Tata Indicom, the umbrella brand for telecom services from the Tata Teleservices stable, starts operations.
2003 Tata Motors launches CityRover – Indicas fashioned for the European market. The first batch of CityRovers rolled out from the Tata Motors stable in Pune on September 16, 2003.
Tata Motors acquires the heavy vehicles unit of Daewoo Motors, South Korea.
TCS goes public in July 2004 in the largest private sector initial public offering (IPO) in the Indian market, raising nearly $1.2 billlion.
Tata Steel acquires Singapore-based steel company NatSteel by subscribing to 100 per cent equity of its subsidiary, NatSteel Asia .
VSNL acquired Tyco Global Network, making it one of the world's largest providers of submarine cable bandwidth.
Tata Sons completes 60 years of Tata operations in the US.
The Taj takes over management of The Pierre, NY .
Taco acquires Wundsch Weidinger, Germany.
Tata Steel acquires stake in Carborough Down Coal Project, Queensland, Australia
VSNL acquires Teleglobe International Holdings, Bermuda
Tatas join hands with Indigene Pharmaceuticals to build a global biopharmaceutical company
Tata Sky satellite television service launched across the country
Tata Steel begins construction of R670 million Ferrochrome plant in South Africa
Tata Group acquires 30-per cent stake in Glacéau
VSNL rebrands SNO as Neotel in South Africa
In a giant leap, Tata Steel's acquisition of the Anglo-Dutch steel major Corus has vaulted the former to the fifth position from 56th in global steel production capacity.
TATA singur project
Tata Motors' General Manager (Construction), MB Kulkarni, "We have planned our work plans in such a way that whatever are the target dates for the product. Rolling of the vehicle will take place in 2008." Group Chairman Ratan Tata's dream "people's car" is expected to roll out by next year.
Tata Motors said that 700 acres of land will be used for the factory and manpower has been mobilised for the construction.
Till feb 2007
PRODUCTS AND SERVICES For homes and individuals
Agricultural appliances (Tata Agrico)
Tata Agrico, a division of Tata Steel, manufactures
hand tools and implements that are used primarily
Books (Tata McGraw-Hill)
Cellular products and services (Tata Indicom)
Ceramics (Tata Ceramics)
Charter flights (Taj Air)
Coffee (Tata Coffee)
Cooling appliances (Voltas)
Voltas, a standout engineering enterprise in the Tata family,
manufactures top-notch air-conditioning and refrigeration
THDC (formerly known as Tata Housing) develops real estate in India and has, since its inception in 1942, constructed
residential buildings and complexes in various Indian cities,among them Mumbai, Delhi, Bangalore Hyderabad and Kochi.
THDC has been involved in developing premium residential complexes, lifestyle housing buildings and holiday homes.
Insurance (Tata AIG Life, Tata AIG General)
Leather products (Tata International)
Multi-utility vehicles (Tata Motors)
Passenger cars (Tata Motors)
Tea (Tata Tea, Tetley)
Telecommunications (Tata Indicom, VSNL)
Watches, clocks (Titan)
Hotels (Indian Hotels)
For industries and companies
Fertilisers (Tata Chemicals)
Automotive components (TACO)
Automotive services (TACO, Tata Technologies)
Commercial vehicles (Tata Motors)
Diesel engines (Tata Cummins)
Tata Motors is India's largest manufacturer of commercial vehicles, with a 59-per cent market share, and it ranks among the top six manufacturers of medium and heavy commercial vehicles in the world
The company has over 130 models of light, medium and heavy commercial vehicles, ranging from two tonnes to 40 tonnes, buses ranging from 12 seaters to 60 seaters, tippers, special purpose vehicles, off-road vehicles and defence vehicles.
Tata Cummins, a 50-50 joint venture between Tata Motors and Cummins Engine Company, USA, manufactures low-emission diesel engines and is a pioneer in the field of supplier quality improvement (SQI).
For industries and companies
Charter flights (Taj Air)
Taj Air is India's leading charter flight operator with two Falcon 2000 aircrafts serving top industry leaders, global CEOs and celebrity personalities from both India and abroad.
Broadband services (Tata Indicom)
Telecommunications (Tata Indicom)
Tata Teleservices and VSNL, through their common brand Tata Indicom, offer a complete range of telecom solutions for business needs. Tata Indicom is the world leader in fixed wireless services.
TATA s brand ambassadors The Tata Group has some of India's most famous personalities from the sports and entertainment fields endorsing its products and services, and the Tata brand. Narain Karthikeyan: The 'fastest Indian in the world' has been a brand ambassador for the Tata Group since 2002. The Group was instrumental in helping Karthikeyan break into the charmed Formula One racing circle in 2005.
Sourav Ganguly and Irfan Pathan: The old warhorse and the young tearaway have been supporting the Tata Indicom brand . Ganguly has also been associated with Tata Steel . Sania Mirza: The new kid on the tennis block has been making waves in the women's game with her power and ebullience. Mirza, who broke into the ATP top 100 in 2005, is a brand ambassador for TATA TEA
Naseeruddin Shah: Arguably the best actor of his generation, Shah has been endorsing a range of insurance products from the Tata AIG stable.
Yuvraj Singh: This rising cricket star, among the most prominent of the young brigade that has been transforming the way India plays the game, is a prominent feature of the many promotions run by Westside , the retail chain of lifestyle stores.
Aamir Khan: To promote its watches, Titan has cast this extremely popular and versatile Bollywood star in the role of an "iconic, style-conscious [brand ambassador] who cuts across both sex and age groups in urban and rural India". Karun Chandhok: Tata Group brand ambassador Karun Chandhok is the brightest young star in the brigade of Indian racing car drivers looking to follow in the footsteps of Narain Karthikeyan. The 21-year-old racer is currently honing his skills in the Formula 3 World Series for RC Motorsport, for whom he has made a positive start in the 2005-2006 racing season.
Mergers and acquisitions Indian Hotels Starwood Group (W Hotel) Sydney Dec 2005 The Pierre US July 2005 Regent Hotel (renamed Taj Lands End) India September 2002
Tata Autocomp Systems Wündsch Weidinger Germany September 2005 Tata Chemicals Brunner Mond UK December 2005 Mar 2006 Indo Maroc Phosphore S.A. (IMACID) Morocco March 2005 Hind Lever Chemicals India June 2004
Tata Coffee Eight 'O Clock Coffee Company US June 2006 Tata Consultancy Services Tata Infotech india February 2006 Comicrom Chile November 2005 Pearl Group uk October 2005 Financial Network Services australia October 2005 Phoenix Global Solutions India July 2004 Aviation Software Development Consultancy India (ASDC) India March 2004 Airline Financial Support Services India (AFS) india January 2004
Tata Industries Indigene Pharmaceuticals Inc US July 2005 Tata Interactive Tertia Edusoft Gmbh Germany January 2006 Tertia Edusoft AG Switzerland Tata Metaliks Usha Ispat, Redi Unit India January 2006
And many more……..
Tata Steel Millenium Steel Thailand April 2006 NatSteel Asia Singapore February 2005 Corus steel Feb 2007 Tata Sons VSNL India February 2002
Group holding structure
The Ratan Revolution
A Man Who Believes In
“ 18 TILL I DIE”
Post Liberalization Stage
Outdated plant with obsolete and inefficient machinery.
Quality of products was poor and cost of production was high.
Poor financial health.
Wide range of goods.
The Globalization Impact
Returns must be greater than cost of capital.
Economies of scale should be derived.
Each company must be the industry leader occupying one of the top three positions.
The business identified must have potential for high growth and should be globally competitive.
More than 10,000 crore were spent to built new plans in old campus.
Upgrading of the plant.
Business process re-engineered.
(Total Operating Performance).
THE SAME VALUES AND PHILOSOPHY ADOPTED.
Exit the businesses of soaps and toiletries, cosmetics, consumer electronics, pharmaceuticals, computer and telecom hardware, branded white goods, paints, exploration services, cement, textiles.
Expansion/entry into businesses identified as having high growth potential- cars , auto companies , retailing, telecom , power and insurance.
Identified the competitive advantage of India.
Strong group identity.
Greater interaction among companies.
Shift in business focus.
Change in employee profile.
Increase in the share to branded products.
Five-fold increase in income per employee.
1 lakh Car Story
The target market is likely to be the lower middle-class Indian family
It will be bigger than Maruti 800 , but also lighter with a rear engine and will seat 5 people.
it will meet the safety requirements in India and most other developing nations.
700cc petrol engine with rear wheel powered and gearless.
Will be a light car and will not be able to withstand the vibration generated by a diesel engine.
Plastic and other fibre made body.
Eliminating the margin of dealers.
Adhesives instead of welding.
The Sitara, the four-seater .
Launched by Habib Motors in Pakistan .
175 cc engine .
Has a 10-litre fuel tank.
It can achieve a top speed of 60 kmph.
A Sri Lankan microcar - Rs 2.4 Lakh approx
I don't think we need to worry about Tata's Rs 100,000 car. It will attract those customers who cannot yet afford existing cars like Maruti 800 and Alto. As such, I do not see the proposed Rs 100,000 car impacting Maruti, though two wheelers could perhaps be affected.
Dr Jamshed Irani
TITAN Vs HMT
Aggressive Product Strategy
Product, the NO 1 weapon in Titan’s mktg strategy
Right Product Choice-Titan Opts for Quartz.
Addressed to Different Segments
“ Always identify customer’s requirements, segregate the market accordingly and then cater to the requirement of that particular market segment".
- Mr Bijou Kurien, vice president, Titan
Distinctive watches combining the elegance of gold and leather, in 135 different designs.
Sonata For the low-end market.
Casual watches with an accent on youth and the outdoors, in 25 different designs.
Stylish dress watches in all gold and precious metals, in 40 different designs.
Contemporary watches in stainless steel to withstand the rigors of daily life, in 100 different designs.
Exclusively for women.
Jewellery watches in 18 carat gold, studded with precious gems and colored stones.
Titan’s Fastrack Watches
India’s 1 st youth-oriented watchbrand.
Positioned as “Cool watches From Titan”.
Launched to counter Timex.
Initial turnover crossed Rs 15 crore and had grown to Rs 25 crore by 2001-02.
Sales were stagnating and it didn't seem as if Ft would breach the Rs 25 crore barrier.
Repositioned the brand .
Slotted as a mix of formal and casual, aimed at executives between the age group 22 to 25.
Sales dropped down to Rs 23 crore.
REASON : Price range from Rs1200 to Rs 2700.
Findings- Cell phones, deodorants, sports shoes, sunglasses and hand bags.
Smartly opted for extending into sun glasses.
Why Sun Glasses .
Eyewear market in India at that time was skewed.
Top-end was dominated by designer wear and upscale brands like Ray-Ban.
And in grey markets one could easily get a pair for jus Rs 200.
There was an obvious gap between the price ranges.
Price rate between Rs 500 and 2000.
Promoted through a 360-degree media blitz.
Available at Titan showrooms .Lifestyle, Shopper's stop and other departmental stores across the country.
Behind The Tatas’ Success Story
Leadership with trust.
Failure is an option - as long as you have initiative. Initiative will lead to success.
You can't achieve anything on your own; you need the co-operation of managers and workers.
Tell the truth. The most important criteria in a leader is credibility.
Be enthusiastic in following through with your ideas. This will convince the team that you're leading.
Invest in technology.
Learn to delegate. A weak company is one in which the boss solves all the problems.