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SITUATION ANALYSIS SWOT Analysis: Strengths: Domain expertise in the area of SS7 signalling and GSM protocol layers. Design expertise on object oriented methodologies and three-tier client server applications. Expertise in networks programming on UNIX and NT platforms. Project management and project tracking.
Weaknesses: Requirements engineering and requirements management. Employee morale issues. Opportunities: Rural Telecom Market – an emerging market. (“Of the estimated new 250 million Indian wireless users, in next 5-10 years approximately 100 million will be from rural areas,” said the study by the Federation of Indian Chambers of Commerce and Industry (FICCI) and Ernst &Young.) Low penetration in rural market. Threats: Slow reform process. Lack of infrastructure in semi-rural and rural areas.
Marketing Strategy Vision & Promise:- By 2020 INDIATELwill be the most admired brand in India: · Loved by more customers · Targeted by top talent · Benchmarked by more businesses “We at INDIATEL always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more”
Marketing Mix:- Product /Services:- Cellular Services: GSM & CDMA. Customer Excellence: • Develop long-term relationships with our customers. • Do whatever it takes to please the customer. • Educate employees to be adaptable, flexible, and multi-talented. • Create an unmatched value proposition of best total solution for our clients. • Search for new areas of mutual cooperation. • To constantly improve our value model, develop a value proposition around solutions, and aggressively evolve and improve each solution. • Develop an operating model dedicated to delivering unmatched value
Pricing:- Our pricing strategy for services is to maintain a 10% to 20% profit margin. Place:- Right now we are using three types of distribution channel Corporate Channel Direct Channel Franchise Selling Promotion:- Advertising Sales force Direct marketing Sales promotion
FINANCIALS Sales Forecast: 1 million user by end of fiscal year 2010-11. Expense Forecast: High. BEP: By end of fiscal year 2013-14.