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Best Time to Shop: Designer Sales
 

Best Time to Shop: Designer Sales

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We reviewed the best sales for Designer Clothes and Shoes and found that now is the best time to shop. Sales begin May 28 (today!) and will last through July. Shop early for the best sales and wait ...

We reviewed the best sales for Designer Clothes and Shoes and found that now is the best time to shop. Sales begin May 28 (today!) and will last through July. Shop early for the best sales and wait for 2nd and 3rd markdowns for the best deals!

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    Best Time to Shop: Designer Sales Best Time to Shop: Designer Sales Presentation Transcript

    • Best Time to Shop:Designer Clothes and ShoesMay 2013
    • Many high end retailers have predictableearly summer sales – starting TODAY!• As a shopper, it often feels like you pay full price for something thatgoes on sale the next week – if only you knew when the sales werecoming!• It turns out that many retailers are quite consistent with their salecalendars year after year and also tend to follow their competitors ontiming• Post-Memorial Day (starting today, May 28th!) is the best time to shopfor deals on Designer Clothes and Shoes at luxury retailers like Saks,Barneys and Neiman Marcus– Shop early for the best selection; wait 2-6 weeks for 2nd and 3rdmarkdowns for the best deals2
    • The best sales start at 40% after MemorialDay and move deeper every 2-3 weeks• We sampled 27 high end retailers and found ~60% had a big sale that began between mid-May and the week post-Memorial Day; ~50% of those began before Memorial Day and 50%began the week of Memorial Day• The major luxury department stores, Neiman Marcus, Saks and Barneys, have some of thebest sales and operate on a very similar sale schedule– Last year, all started their sale the day after Memorial Day at 40% off then moved to either 55% or60% off 2 and 3 weeks later– Final markdowns (70% off and greater) started in mid-to-late July• Online-only higher end retailers Net-a-porter, Shopbop and Piperlime also offer big end ofseason sales– Net-a-porter and Piperlime started their sales and Shopbop added new inventory to their ongoingsale on or within one day of the luxury department stores– Net-a-porter started with a deeper discount up to 50% and moved through their sale much morequickly- reaching 70% off in less than 2 weeks and ending the sale by July 1st• This year, the likely best dates to shop are 5/28-5/30 (starting today!) for first markdown,6/8-6/17 for 2nd markdowns and 6/30-7/5 for 3rd markdowns– Barneys, Saks (online only til Thursday), and Net-a-porter started their sales today; Shopbop addedmajor new inventory– Neiman Marcus is starting their sale on Thursday, but has been in pre-sale instore since last week(i.e., you can buy now and pick up when sale starts3
    • >60% of high end retailers we sampled started amajor sale in the last 3 weeks of May, half beforeMemorial Day and half the week of4Sun Mon Tues Wed Thurs Fri Sat1 2 3 4 56 7 8 9 10 11 1213 14 15 16 17 18 1920 21 22 23 24 25 2627 28 29 30 31AnthropologieBarneys (Designer)Neiman MarcusNet-a-porterSaks Fifth AvenueCUSP Bergdorf GoodmanClub MonacoBloomingdale’sIntermixSSENSENordstromPiperlimeScoop NYCGoldynYooxBCBGMAY 2012Source: Hipiti’s SaleTally proprietary database; data collected from retailer landing pages, marketing emails, Facebook and twitter feeds
    • Luxury retailers are consistent in the depthand timing of their Designer sales50%10%20%30%40%50%60%70%80%5/29/125/31/126/2/126/4/126/6/126/8/126/10/126/12/126/14/126/16/126/18/126/20/126/22/126/24/126/26/126/28/126/30/127/2/127/4/127/6/127/8/127/10/127/12/127/14/127/16/127/18/127/20/127/22/127/24/12MaxpercentdiscountSummer Designer Sale Markdown Schedule 2012Neiman MarcusBarneysSaks Fifth AvenueNet-a-porterLast year, all 4 retailersbegan Designer Sale onMay 29th, the day afterMemorial Day at up to 40%off, 50% for Net-a-porter2nd Markdownsoccurred 2-3 weeksafter sale start3rd markdown lessconsistent –sometimes extradiscount is for shortamount of timeNet-a-porter BarneysSaks Fifth AvenueNeiman Marcus2013likelydates:5/28 –5/30 salesbegin6/8 – 6/172ndmarkdown6/30 – 7/53rdmarkdownBest shopping days! Getthere early for bestinventory!Source: Hipiti’s SaleTally proprietary database; data collected from retailer landing pages, marketing emails, Facebook and twitter feeds
    • Neiman Marcus had some online onlyspecial offers in their Designer Sale60%10%20%30%40%50%60%70%80%MaxpercentdiscountNeiman Marcus Designer SaleMarkdown Schedule 2012OnlineInstore2nd markdownbegins earlieronlineOnline-only savingsFinal inventorycleared onlineSource: Hipiti’s SaleTally proprietary database; data collected from retailer landing pages, marketing emails, Facebook and twitter feeds
    • 0%10%20%30%40%50%60%70%80%5/29/125/31/126/2/126/4/126/6/126/8/126/10/126/12/126/14/126/16/126/18/126/20/126/22/126/24/126/26/126/28/126/30/127/2/127/4/127/6/127/8/127/10/127/12/127/14/127/16/127/18/127/20/127/22/127/24/127/26/127/28/127/30/12MaxpercentdiscountSaks Fifth Avenue Designer Sale Markdown Schedule 2012OnlineInstoreSaks Fifth Avenue consistent with discountdepth across channels, begins earlier online71st and 2ndmarkdowns beginonline firstSource: Hipiti’s SaleTally proprietary database; data collected from retailer landing pages, marketing emails, Facebook and twitter feeds
    • Barneys sale extended through July withlong 2nd and 3rd markdown periods80%10%20%30%40%50%60%70%80%5/29/125/31/126/2/126/4/126/6/126/8/126/10/126/12/126/14/126/16/126/18/126/20/126/22/126/24/126/26/126/28/126/30/127/2/127/4/127/6/127/8/127/10/127/12/127/14/127/16/127/18/127/20/127/22/127/24/127/26/12MaxpercentdiscountBarneys Designer Sale Markdown Schedule 2012Online & instore40% off – 2.5 weeks60% off – 3 weeks75% off – 3 weeksSource: Hipiti’s SaleTally proprietary database; data collected from retailer landing pages, marketing emails, Facebook and twitter feeds
    • Net-a-porter has one round of markdownsand sale only lasts a month90%10%20%30%40%50%60%70%80%5/29/125/30/125/31/126/1/126/2/126/3/126/4/126/5/126/6/126/7/126/8/126/9/126/10/126/11/126/12/126/13/126/14/126/15/126/16/126/17/126/18/126/19/126/20/126/21/126/22/126/23/126/24/126/25/126/26/126/27/126/28/126/29/126/30/127/1/12MaxpercentdiscountNet-a-porter Designer Sale Markdown Schedule 201250% off – 13 days70% off – 3 weeksSource: Hipiti’s SaleTally proprietary database; data collected from retailer landing pages, marketing emails, Facebook and twitter feeds
    • 10This presentation, and the oral presentation that supplements it, have beendeveloped by and are proprietary to Katkar Flink Corporation, dba as Hipiti andSaleTally (the “Company”) and were prepared exclusively for the benefit andinternal use of the recipient. Neither the printed presentation nor the oralpresentation that supplements it, nor any of their contents, may be reproduced,distributed or used for any other purpose without the prior written consent ofKatkar Flink Corporation.The analyses contained herein rely upon information obtained from publicsources, the accuracy of which has not been verified, and cannot be assured, byKatkar Flink Corporation.This material is protected under applicable copyright laws and does not carryany rights of publication.Contact hello@saletally.com for more information